Aymara Pedrueza

Aymara Pedrueza

Interest

Boxing

Fileteado Porteño: typical argentine painting

Latinamerican literature

"It always can be done better"

Marketing & Communication Senior Professional. Extensive experience in strategic marketing planning (corporate image, positioning, awareness, demand generation). Results driven, flexible, dynamic, skilled in generating effective relationships for strategic alliances. Creative and innovative

Skills

Senior Marketing Manager with over 10 years marketing planning experience and over 18 years in Public Relations and Marketing Communications experience

A leader, self motivated and results driven Regional Marketing Manager

Experience of strategic planning and annual budget management

Experience of communicating at all business management levels (reporting to General Managers, CEOs, Presidents, Board of Directors)

Extensive multi-projects experience for multiple line of business, multiple geography strategies & action plans

CRM Specialist.

Marketing Automation Expert.

Skilled in developing online marketing plans (SEM, online advertising, web positioning/SEO)

Expert in mkt and communications in social media.

Public Relations' teaching experience at the best universities and educational organizations in Argentina (Universidad Austral, Universidad de Belgrano, ITBA, Universidad Argentina J.F.Kennedy, Universidad del Salvador, Instituto Argentino de Computación (IAC), and Instituto Superior de Ceremonial y Protocolo, etc).

Strong leadership

Strong PC computer proficiency

Ability to work in multi-disciplinary groups

Academic Experience

UNIVERSIDAD AUSTRAL. Professor of Master in Data Mining. CRM Topics. Social CRM. November 2013 – Present(5 months)Buenos Aires, Argentina ITBA. Professor of Postgraduate course in Relational Marketing and CRM. Social CRM. Marketing 2.0 October 2013 – Present(6 months)Buenos Aires, Argentina FUNDACION DEL TUCUMAN. Professor of Postgraduate course in Retail Management and Marketing. Marketing for retail. Digital marketing. Relational marketing. Customer Loyalty. September 2013 – Present(7 months)Tucumán, Argentina UNIVERSIDAD DE BELGRANO. Professor of Postgraduate course in CRM. January 2013 – Present(1 year 3 months)Buenos Aires, Argentina

UNIVERSIDAD DE BELGRANO. Academic Coordinator - Professor of Postgraduate Course in Community Management. April 2011 – Present(3 years)

UNIVERSIDAD DEL SALVADOR. Faculty of History.March ‘00 – ‘04

Professor of Public Relations (Career of Tourism). Collaborated with faculty on extra-curricular projects (seminars and conferences). Development of the Academic Program, developed and administered tests, dictation of classes and assessments. 

IAC. Tortuguitas Headquarter1st four-months 2002

Professor of Public Relations intemporal replacement.

UNIVERSIDAD J. F. KENNEDY. School of Law1st four-months 2002

Professor of Oratory in temporal replacementfor 5th year.

INSTITUTO SUPERIOR DE CEREMONIAL Y PROTOCOLO. March - Dec ‘02

Professor of Public Relations.

UNIVERSIDAD J. F. KENNEDY.

1999. Professor of practical works at Internal & External Communications.

1998. Organization of conference of Planning of New Products Launch Campaigns. (Speaker: Lic. María Marta Allende, Prodesca Argentina).

Work History

Work History

Chief of Events Division

DIVINO BUENOS AYRES

Divino Buenos Ayres was one of the most important places of its time for corporate events in Argentina. As Events Division Director my responsibilities were:

commercial development and customer loyalty. Direct Marketing, PR, promotion and advertising. Negociation and planning of corporate events. Analysis and statistics. Internal Communication.

Directed "Nations Tour" project (weeks of tourist promotion with presence of Embassies, Offices of Tourism, Businesses of origin, airlines).

Nov 2011 - Present

Marketing Manager

AXXON CONSULTING

Regional marketing strategic planning (Argentina, Uruguay, Chile, Paraguay, Perú, Bolivia). Positioning and demand generation both for on premise and cloud solutions (ERP, CRM, BI). Vertical strategy (retail, banking, professional services, manufacturing). Digital marketing (web site, online marketing, emailing). CRM and marketing automation tools. Lead management. Press, PR, and so on.

Apr 2007 - Oct 2011

Marketing Manager

CMT Latin America

CMT LatinAmerica is a value added reseller (VAR) of CRM software, Microsoft Gold Certified Partner for Business Solutions.

As Marketing Manager for all LatinAmerica I am responsible for the Marketing Annual Plan. Action plan for Corporate and Products Positioning, Demand generation, opportunities qualification. Public relations. Market reasarch, marketing campaigns with marketing automation / CRM tools. Online & viral marketing.

May 2006 - Oct 2006

Temporal replacement of Corporate Communications Director for Southern Region

ORACLE ARGENTINA

Responsible for the local application of the regional image strategy through internal and external Corporate Communications.

Functions:Press Relations, Internal Communication, CSR, Events, etc.

Tasks&Achievements: Planning of communication by line of business.First Internal Processes Guide of the local division. PR activities. Development of internal communications tools & contents. Development of a spokesmen performance measurement tool. Planning and communication of CSR's programs (Presentations for local awards, participation in alliance with Junior Achievement Foundation, Garrahan Hospital Foundation, organization of local Global Volunteer Days 2006, etc).First Report of Corporate Social Responsibility of the subsidiary (local & regionally).

Mar 2002 - Mar 2006

Marketing Coordinator

PROVINCIA SEGUROS

Provincia Seguros is a General Insurance Company with more than 1.300.000 clients.

From Jr Analyst, through Sr, and finally responsible for marketing coordination since april 2005.Responsible for corporate image and demand generation. Functions: Marketing Annual Plan. Awareness and Positioning strategies, push & pull initiatives for prospects detection, installed base development and customers’ retention. Advertising and marketing campaigns and actions. Budget Management. Responsible of corporate web site and online marketing initiatives. POP visual corporate identity. PR. Direction Coordination of media, advertising and press agencies, and graphic & multimedia design Studios.

Sep 2001 - Mar 2002

Senior Executive Account

PUBLIC RELATIONS CORP

National company of PR services. As Senior Executive Account my responsibilities were:

Account development. Integral Organization of events and promotions. Communications strategies and initiatives. Key Accounts: Danone, Bristol Myers Squibb, Bristol Group, Unisys Sudamericana, Adidas Argentina, CHR-Hansen, Telefónica of Argentina, Banco Privado de Inversiones, Repsol YPF, Consolidar AFJP, Yahoo! Argentina.

Education

Education

Skills

Skills

Marketing Automation

Social Media

Marketing campaigns in social media.

Search Engine Optimization (SEO)

Web site optimization for organic results in search engines.

Search Engine Marketing

Online Campaign Management. Content and strategies generation

Portuguese

English

CRM technologies

CRM tools management. Marketing Automation.