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Summary

Proven performer with qualifications in Marketing and Communication, backed by an academic record in Business Management. Demonstrated ability to develop innovative customer-oriented solutions/strategies to meet organizational goals.
Negotiator with keen cultural awareness and relationship building skills. Proficient with 2.0 Technologies, with experience and passion for Digital Marketing.

Work History

Feb 2016Present

Regional Retail Marketing Expert 

Colgate-Palmolive

Develop Retail Environment strategies and 5P’s based on Category and Brand Strategies and on robust RE, shopper and customer insight. Provide input on retailer perspective in commercial process, working closely with both Consumer Marketing and Customer Management to develop strategies and tactics to grow the business.

20152016

Brand & Trade Activator for Baby & Child Care Category (Huggies Brand)

Kimberly-Clark Corporation

Responsible of the execution of annual marketing plans and activations that drive achievement of business and category objectives.  

The BTA manages budget and monitors spend against planned objectives, while assumes holistic ownership of select brands within the portfolio with a focus on the DTT Channel, including day-to-day responsibilities and the development and execution of long-term strategic plans.

20132015

Alternative Sales Channels & Categories Mananagement Executive

Kimberly-Clark Corporation

- Develop and manage relevant innovation programs and new alternative sales channels for Kimberly-Clark brands, with a special focus on the Baby and Child Care (BCC) Business. Responsibilities include all project management duties. 

- Responsible for every aspect of the in-store retailing of all product categories where Kimberly-Clark participates, with the purpose of growing category sales and profitability through the application of strong, proactive data analytics and consumer/shopper insights. Primary responsibilities include Marketing Strategy in Planogram Design and In-store Execution, Visual Merchandising, training on execution and sales fundamentals, and customized value-creation projects for our clients. 

-Local leader for the Huggies Digital Marketing Strategy, developing the plans  for achieving the brand’s strategic and business objectives through digital outlets. 

20112015

Digital Brand Strategist / Freelance

Freelance

Responsible of executing specific Marketing strategies to launch or improve the digital presence of the client, including Content creation, Social Media & E-mail Marketing, Customer Relation, and Monitoring. 

20112013

Activities & Communication Coordinator

Carol Morgan School of Santo Domingo

The Activities & Communications Coordinator is responsible for promoting the School and its programs, events and activities through all advertising, marketing and social media outlets to the media, public, existing members, and prospective members. This position involves a thorough knowledge of Marketing, social media, event marketing and advertising production.

2010 2011

Market Intelligence & Research Assistant

FDA Consulting Associates

Provided full support for gathering, organizing and reporting market-related information to the firm for their Caribbean expansion Project. Roles included the collection and analysis of data to evaluate existing and potential markets for Quality Assurance Consulting Services, and the identification and monitoring of competitors, along with market conditions and industry analysis.

Education

Jul 2007Jul 2010

Bachelor of Science in Business Administration & Management

Instituto Tecnologico de Santo Domingo (INTEC)

Summa Cum Laude

Highest GPA in Business Administration Program

Awarded Merit Based Scholarship for PIES Program (Programa INTEC para Estudiantes Sobresalientes)

Aug 2009May 2010

International Business & Marketing Concentration

Endicott College, Beverly, MA, US

Fulbright Scholarship Award

Summa Cum Laude

20122013

Community Management

ENAE Business School, Universidad de Murcia, Spain

Certification in Community Management & Digital Marketing

Jan 2013Mar 2013

Leading Strategic Innovation in the Organization

Vanderbilt University

Innovation Course Certification

Skills

Languages 

Fully bilingual with native Spanish & English.

Advanced French.

Technology

Microsoft Office Package and experienced professional in Social Media, Digital Marketing, and E-commerce projects.

Certified K-C Trainer

Kimberly-Clark Corporation Business Academy 

"Training the Trainers" & "Perfect Store"

Other Marketing & Advertising Courses or Seminars

- Marketing in a Digital World (University of Illinois, 2015, ongoing)

- Entrepreneurship (Universidad de Alicante, 2015)

- Neuro-Marketing applied to the Digital World (2015)

- The Future of Advertising (2014 & 2015)

- Congreso Redes Sociales y Marketing Digital (TyCSocial-FUNGLODE, 2014)

- E-commerce in the Dominican Republic (ADOEXPO, 2013)

-El Explosivo Crecimiento del Marketing Social (MindShare & Facebook, Inc. 2013)