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Professional Experience

Sep 2017Present

Senior Business Partner - Merchandising

Target Corporation, India

Space and Presentation’s goal is to help the enterprise create better store space and experiences for our guest while maximizing sales. We are responsible for ensuring the right item is on the right shelf in the right store. We do this in SPACE by determining the appropriate footage for each assortment for every store (Adjacency). Each store's assortment is assigned to a planogram (POG) which is developed in PRESENTATION to ensure the localized assortment meets presentation objectives and is associated to the correct location in a store. 

Key Achievements:

  1. Designed category financial performance dashboard model for effective data analysis
  2. Automated POG generation for categories like Beverages, nutrition, baby formula, spaghetti sauce, liquid hand soap and deodorant, meat etc

Key Knowledge Areas :

  1. Retail, Merchandising & Supply Chain
  2. JDA Space Planning & JDA Planogram Generator
  3. Space Analytics & Retail Insights (using Powerpoint & Advanced Excel)
  4. Project Management Principles & Tools
  5. Category Management
Apr 2017Sep 2017

EA to CEO / Manager - Strategy & International Business

SmarterHomes Technologies Pvt. Ltd.

Key Responsibilities & Performance Evaluation Areas :

1. Drive Customer Engagement
a. Own web presence including social media
b. Grow website traffic both for national and international target markets as per the company roadmap
c. Increase social media interaction including Facebook, Slideshare & LinkedIn
d. Develop new and refresh old content to stay relevant in the current times
e. Drive mailing campaigns to promote the product
f. Seek feedback on the product & services

2. Data Analytics & Customer Support
a. Understand consumption trends of customers, develop insights
b. Publish reports and case studies across web & print medium
c. Conduct customer interviews to understand their perception and complete the feedback loop for the company
d. Work with support organization to strengthen company’s positioning
e.Developing sales dashboard with key performance indicators

3. Sales Engagement
a. Help sales organization bring efficiency in account closures by increasing awareness, reducing resistance, offering help and effective communication strategy
b. Enhance quality of partner engagement
c. Develop sales training plans for the company so that everyone in the company speaks the same brand language

4. International Business
a. Primary owner of all international business
b. Conduct market analysis in key and pre-identified new geographies
c. Develop understanding of policy frameworks in respective geographies
d. Partner evaluation

Oct 2016Mar 2017

Entrepreneur in Residence, CEO Office

BHIVE Workspace
  1. General Management role that involves working across multiple functions in a dynamic, challenging & truly innovative work environment
  2. Projects include:
    1. Customer Experience - Customer Journey Mapping & Storyboarding, Customer Happiness Index (CHI), Net Promoter Score (NPS), Feedback Survey, Driving Community Engagement using Workplace, End-to-End Customer Experience Management, Retention/ Referral through Experience Amplification
    2. Business Development - New Segments/Sales Channels - Corporate Membership for MNCs/ Large Corporates
    3. Marketing - Buzz generation through Events, Social Media Promotions, Premium Re-Branding & Re-Positioning, Strategy Change
    4. Sales - Negotiations, Walk-in Pitch, Collateral/ Brochure, Email Script, Lead Conversion
    5. Pricing - Competitor Pricing Analysis & Pricing Standardization
    6. Finance -Pitching for SPV Funding to investors for Interior Design & Fit-Outs
  3. Working in the CEO Office under the guidance of Mr. A Suryanarayanan, former COO at the N S Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIM, Bangalore ( & other key employees & mentors @ BHIVE
  4. My program also includes learning modules on Lean Startup principles by Eric Ries & Customer Development by Steve Blank. I get to put these learnings in action & understand its application to BHIVE, by working on specific projects at BHIVE
May 2014Apr 2015

Business Operations Manager


Worked as an Operations Manager in Genpact: A company that considers Lean & Six Sigma to be a part of its very DNA

Responsibilities :

Operations Management & Client Management :

  1. Managed 6 processes & handled workforce of 23+ personnel providing support to Big 4 Australian Bank(Westpac)

  2. Managed Process Financials; Monthly FTE Billing, Handled Revenue of ~ 0.5 Million USD 

  3. Analyzed KPI dashboards to check business health & data for Six Sigma projects, Automation, Continuous Improvement

  4. Identified Opportunities & Implemented LEAN Ideas for Process Excellence

  5. Delivery on all metrics as per contracted SLA - This included but was not limited to work allocation, queue management, reporting and publishing Process Dashboards for weekly and monthly forums

  6. Managed Resources involving hiring & Workload Allocation (Workforce Management)

  7. Prepared Weekly Roster and scheduled and checked adherence

  8. Streamlined Business Operations through Continuous Improvement

  9. Analyzed Risk & Performed Business Continuity Planning for Risk Mitigation

  10. Delivered Excellent Client Satisfaction, Experience through daily Client Communication

Retention Management:

  1. Motivated people through team building activities and nominated members for trainings for skill enhancement
  2. Led Marketing of [email protected] Events & Employee Engagement Activities across the floor

Performance Management:

  1. Prepared & Presented Dashboards(Management Information System) for Client Review
  2. Designed the Agent Evaluation System (AES); Determined the parameters and qualifiers, Rolled out monthly AES, Discussed with agents and provided feedback
  3. Generated and uploaded agents' incentive amounts for payroll team to process
  4. Designed monthly contests to drive performance and generated contest reports
  5. Conducted Team Huddles & 1-o-1s to provide feedback


Operations Excellence:

  1. Delivered 99% adherence to SLAs, Generated Impact through CycleTime Reduction using Lean Six Sigma based improvements (such as FMEA, Value Stream Mapping, MUDA reduction, Kaizen)
  2. Achieved client appreciation for seamless delivery (spike of 30% in input volumes)

Assistant Director

Software Technology Parks of India
  1. Facilitated effective communication & customer relationship with various private agencies
  2. Organized 4 mentorship sessions across various verticals that led to increased output in 3 months
  3. Managed procurement logistics & conducted price negotiation meetings
  4. Spearheaded development & modification of application on ‘recovery process management
  5. Analyzed data of knowledge base for effective decision-making & Business Intelligence
  6. Introduced information sharing & Online Meetings for coordination across operations
  7. Scheduling ,Preparation & Timely Submission of E-Tenders to the tune of 1.5 crore
  8. Reduced pilferage costs of construction material & equipment by 15 % due to Data Centralization
  9. Achieved saving in time to deliver projects days ahead of the deadlines with Efficient Scheduling
  10. Youngest officer in the history of organization to be appointed as an ‘Assistant Director’



MBA, Marketing & Operations

IIM Lucknow

Professional Education in Business Management from Indian Institute of Management, Lucknow (Among Top 5 B-Schools in India)


11th July 20152020

Certified Supply Chain Professional (CSCP)

American Production and Inventory Control Society (APICS)

License Number 1972698 (

2014Dec 2016

Certified Supply Chain Analyst (CSCA)

International Supply Chain Educational Alliance (ISCEA)

Cleared the exam by 96% 

Feb 2015Apr 2015

Lean Six Sigma Green Belt


Status : Trained & Tested

Oct 2013Oct 2013

Digital & Social Media Marketing

Digital Vidya

Learnt corporate & personal branding on social media platforms like LinkedIn, Facebook

Management Competitions & Awards

  1. National Level Winner of a Supply Chain Competition called Strategem organized by NITIE, Mumbai
    -->Designed 5 year expansion plan for Starbucks in Indian market
  2. Campus Finalist of a Promotional Strategy Competition called The Coffee Challenge
    -->Top 10 out of 86 teams to develop a Media Campaign Strategy
    -->Certificate of Recognition by HT Vice President, Marketing
  3. Campus Finalist of a Digital Marketing Competition organized by HCL called iBrands
    -->Selected among the top 13 out of 61 teams at IIM Lucknow
    -->Created digital ad campaign at YouTube to reduce food wastage
  4. National Finalist of an Advertising Competition organized by ADverb & NMiMS Paaragana - Indian Advertising League(IAL), Narsee Monjee Institute of Management Studies(NMiMS)
    -->Detailed Media plan by online simulation tool