Consummate Professional having 4 years+ of experience in Brand Communications, Marketing Management, Digital Marketing & Integration, Consumer Insight & Analytics, Competition Audit, Market Research & Performance Analysis.


Work History

Work History
Apr 2015 - Present

Senior Executive - Marketing

Splash Fashions India Pvt. Ltd.

 Creating Annual Marketing Calendar as per theme of the brand and using tactical approach on region-wise level.

Effective usage (planning & execution) of ATL and BTL activities to communicate brand attributes.

Driving footfalls at the stores and increase the average basket size & conversion growth.

Planning, designing and execution of catalogue basis the seasonal launch calendar.

Preparing & executing creative, social media, and PR briefs to establish alignment to the brand plan.

Develop appropriate advertising brief across relevant media.

Creating & managing content basis the relevance to the brand's target audience.

Develop properties using social media to enhance brand visibility & reach.

Leveraging PR for product stories every season.

Driving consumer-focused campaigns through SMS & Emails to effectively reach out to the target group.

Populating relevant content for brand’s website.

Showcase new collections through appropriate media events blogger collaboration & press meets.

Liaising with store team for requirement of brand promotion material.

Increasing customer loyalty database through rewards program with communication on offers & promotions.

Targeting the corporate sector through festive gifting by the brand's gift card program.

Check the brand association with the customer through dipstick surveys.

Post-campaign analysis and evaluation of the effectiveness of the campaign.

Maintain adherence to the marketing budget on a regular basis ensuring cost efficiency.

Oct 2013 - Mar 2015

Executive - Private Label

Trent Hypermarket Ltd.

Managing the development of own brand products and deliver best practice packaging design as per the brand's policy.

 Communication for co-ordination & working with creative agency for design & development for the brand's new product range.

 Communication for co-ordination with product & packaging vendors for design & development of new products in the market.

 Communication with product vendors for new products, closures of commercials costs, legal agreements and production schedules

 Communication on co-ordination for product launch trackers, launch plan & communication plan to the customers.

 Co-ordination with cross functional teams to ensure smooth execution of launch, visibility, sampling of new product and promo plan.

Tracking end to end own brand product launch processes to achieve sales and margin targets.

 Data mining and Analysis of the sales and share reports.

 Promotion and visibility planning for the new product.

 Building profitable and customer driven ranges and promotions.

Feb 2012 - Sep 2013

Executive - Marketing

Astarc Management Services Pvt. Ltd.

Developing relevant content to enhance brand’s visibility & reach to the end user

Creating marketing collaterals to support the Sales force and push brand in the market

Working on market research for the brand & consumer insight on product knowledge

On-ground BTL Activities/ Launches for Sales/Distribution Support for the brand

Content creation for Brand Revamp Plan

Corporate Website Design & Development

Marketing MIS, Vendor Negotiations & Management


Jul 2010 - Sep 2012

Post Graduate Diploma in Management

Guru Nanak Institute of Management Studies

Specialization in Marketing & Finance

Jun 2006 - Jul 2009

Bachelor's Degree in Commerce

Thakur College of Science & Commerce