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Overall of 8.7 years of working experience with 5.4 years in User Experience design and 3.2 years of Software Development. Key skill areas includes Interaction Design, Design Research and Usability Engineering. Hands on experience on building high fidelity and data driven prototypes. Domain work experience includes ECommerce, Healthcare, Banking and Business Intelligence.


Apr 2012Apr 2014

M.Sc in Multimedia Technologies 

Wiztoonz College of Media and Design

Two years full time course under I. K. Gujral Punjab Technical University, Jalandhar

Aug 2004Aug 2008

B.E in Information Science and Engineering

Canara Engineering College

Four years full time course under Visvesvaraya Technological University, Belgam


User Experience 

UX design process like Usability Testing and Analysis, Micro-Interaction Design, High & Low Fidelity Prototyping and Data Driven Prototyping with tools like Framer.js, Atomic, Noodl and Marvel.

Creative & Design

Sketch, Adobe Illustrator, Adobe Photoshop, Adobe Idea (now Illustrator Draw), Adobe After Effects, Adobe CC Comp & Adobe Shape.

Programming Languages

C#, Python, PHP, HTML5, CSS3, Jquery, Javascript, coffee script with frameworks like .Net, WPF, Django, Codeigniter and Angular.js

Work History

Apr 2016Aug 2017

Senior User Experience Lead

Avenue ECommerce Ltd (DMart)

Leading design team and creating branding process. Improving existing and building new features with competitor analysis and user interviews. Heuristic review for the existing Native app and Responsive Web site. Currently working on Data Driven Prototypes for improving usability on Native app.

Aug 2015Mar 2016

User Experience Lead

ECommerce Applications for DMart at Razorfish.

Designing eCommerce platform for responsive web and native application by facilitating Interaction Design and principle Style Guide. Performed usability research and research on interaction models and trends.

Mar 2015Jul 2015

User Experience Lead at Razorfish.

Fashion e-commerce space of Aditya Birla group. Responsible for building user interface design patterns and standard UCD methodologies across responsive web and native application. Creating low and high fidelity usability concepts with prototyping tool like Framer.js. Responsibilities as principle designer in building Style Guides and Iconography. 

May 2015Jun 2015

Senior User Experience Designer

Recommerce for Blubirch at Razorfish.

A project built as Recommence part of Amazon. Responsible for building interaction design and visual design principles for Responsive Web Design and Native App. Guiding clients through design engagements for end-user requirements and business requirements.

Apr 2015May 2015

User Experience Lead

Vest Care System for Hill Rom at Razorfish.

Conceptual design and implementation  of Vest Care System (Cystic Fibrosis Care) on IOS and Android devices for Patients and Health Care portal for Health Care Professionals. Responsible for  building personas, information architecture, interaction design and data visualization.  

Jan 2014Feb 2015

Product Designer

Saaramsha for Achumen Technologies (Offshore Development). 

Business Intelligence tool on cloud with self BI report creations and data management capabilities. Front end design and development in Codeignitor with PHP, HTML 5, CSS3, MySQL and Angular. js Integration with Jasper Server. Cloud hosting with Amazon AWS servers. UML designing with Star UML 2.

Jan 2014Dec 2014

Analyst Developer

GlobalOne for Capitec Bank, SouthAfrica (Onsite Development).

WPF application built with MMVM framework, allows banking consultants and users to share same user interface while performing all the banking activity. This would create transparency between customers and consultants in Banks. Front end development in WPF with MMVM architecture with Biometric and Card terminal interfaces. Back end communication with Core banking system(TCS BaNCS) through WCF services.

Oct 2013Dec 2013

UI Architect, Data

Data Connect for Achumen Technologies.

Online advertisement management system. Allows online users and franchise to post and earn money on maximum ad posting. Front end design and development in Codeignitor with PHP, HTML 5, CSS3, MySQL and Angular. js. Project management and designing system architecture. Payment gate way integration with CC Avenue.

Jan 2013Oct 2013

Product Designer

MyOP for Achumen Technologies.

Customer feedback system built to deal with Corporate and customer issues regarding services across various service industries. Involved in designing architecture and project management. Front end design and development in Django with Python, HTML 5, CSS3, JQuery, MySQL, Angular. Js and Node. js with REDIS server.

Jul 2012Dec 2012

Product Designer

Getactive for Achumen Technologies.

Health monitoring system which analyzes daily physical activities of the user. Dashboard design with user work out charts and other health reports. Front end design and development in Codeignitor with PHP, HTML 5, CSS3, MySQL and Angular. js.

Apr 2012Jul 2012

UI Architect

Leocon for Achumen Technologies.

Inventory and Financial management system which includes Communication portal, Data analysis and Reporting. Jasper Reports as report builder framework. Message queue system with RabbitMQ. Front end design and development in Codeignitor with PHP, HTML 5, CSS3 and MySQL.

Nov 2011Apr 2012

UI Architect

Yahvi Solutions for Achumen Technologies.

Home Online property portal where users can check available properties in the city. Email automation engine built to alert users and sellers about new and user enquired properties. Front end design and development in Codeignitor with PHP, HTML 5, CSS3 and MySQL.

Apr 2011Oct 2011

Architect and Developer

Capitec Bank SouthAfrica (Onsite Development).
Architect and Developer, Cell Phone verification system, Architect and Developer for Standard Bancs Link and Bancs Link
Jun 2010Apr 2011

UI Developer, Loan Origination

Loan Origination System, iCreate Software.
UI Developer, CIS is a business solution which is focused on the Origination Phase of the credit, Loans or Overdrafts lifecycle. It captures all the necessary information from the time a Loan or Credit application is received till it is deemed to be approved or declined. Front end design and development with C#and WPF to communicate with Core Banking System(BaNCS), scoring application or bureau.
Jan 2010Jun 2010

Frontend Developer

Centralized Collection, Capitec Bank, SouthAfrica(Onsite Development).
Frontend Developer, Architect and Developer for Standard Bancs Link and Bancs Link
Oct 2009Dec 2009

Software Engineer

Dataconnect for iCreate Software.

The tool aims for rapid development of ETL SSIS packages in short time. Suits for aggressive BI market.    Front end design and development in Development of Analysis and Reporting tools in Windows Presentation Foundation under .Net framework 3.5.

Aug 2009Oct 2009

Software Engineer

iCreate ERP for iCreate Software.

A finance management system which helps organisational user to maintain financial details UI design and development in C#using MVC architecture Involved in database design and modelling with SQL Server and Star UML.

Mar 2009Aug 2009

Associate Software Engineer  

Automated Statement and Advice for iCreate Software.                    

Pivotal in developing custom web services that allowed the enterprise to interface with the statement generation and printing framework with OMR features.XSL transforms with SOAP web services and SQL server batch services.Crystal report detailed programming experience with custom formulas, formatting and other features.

Jan 2009Mar 2009

Web developer 

Granth for Global Technologies.                          

Online book store and library. Development in PHP and Mysql.

Oct 2008Dec 2008

Web developer 

Go Travel for Global Technologies.                          

Online travel and ticket management system.Development in ASP.Net.

Aug 2008Oct 2008


Canara Degree College, Mangalore.

Teaching Shell script, Operation Systems and Perl

Personal Details

DOB and Place : 23 March 1987, Mangalore