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 Antony Jacobson, Professor of Practice-La Trobe University Business School. Highly accomplished global business and brand strategist, Entrepreneur and Industry commentator with extensive global experience having developed, global-consumer, media and corporate brands. Antony Jacobson has transformed start-ups into multimillion dollar success stories within short time frames and has developed strong relationships with a range of the globes largest retailers in Australia, the USA, the U.K, Spain and Germany. Additionally Antony Jacobson has wide reaching global experience within the Franchising and Licensing sector. Professor Jacobson's key academic strengths and areas of teaching are Entrepreneurship, International Business, Global Marketing and Business mentoring. Antony Jacobson has developed hugely successful mega brands globally. Antony and his successes have been profiled in The Daily Mail UK, Personal Investment Magazine Australia, Gala magazine Germany, Australian Financial Review (AFR) , South China Morning Post- Hong Kong, Entrepreneur Magazine and has appeared and been interviewed on numerous TV and radio programs worldwide. Professor Jacobson holds a Master of Commerce (International Business) by Coursework and Research and his ground breaking research relating to the non bona fide use of (COO) Country of Origin, has identified a significant gap in existing literature and theorem and is destined to be published in numerous academic journals. Professor Antony Jacobson is currently in the process extending his ground breaking research to PhD level.
Leading educator on Innovation and Entrepreneurship. A true professorpreneur

Work History

Mar 2016Present

Professor of Practice

La Trobe University Business School

Appointed Professor of Practice within the prestigous La Trobe University Business School in the fields of International Business, Entrprenuership and Innovation,  Global Marketing and Global Trade. Professor Jacobson's key academic strengths and areas of teaching are Entrepreneurship, International Business, Global Marketing and Business mentoring

Jan 2011Jun 2015


Interhealth Labs USA

The Interhealth Group created novel and globally sought after brands in the health and nutrition industry across the USA, the EU and South America.

Jan 2004Jan 2011

Founder and Group Managing Director

Tibet Authentic Group

Founder and CEO of global health food phenomenon that introduced Goji Berries across the world. Personally created Goji Berries as a super food category across the globe and in turn profiled by a range of the world's leading media groups. The Tibet Authentic group went from start-up to multi-million dollar success story within three years.


Jul 2013Dec 2015

Master of Commerce (International Business) by coursework and research

Swinburne University

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