Was responsible for managing the marketing and trade marketing sales teams and 3rd party sales teams. Was responsible as well for identifying, developing and implementing new business, clients and product categories, including the preparation and coordination of strategic plans, budgets, forecast and P&L.
∙Increased revenues by 41% since 2006 amounting to US$ 200 million in IT hardware and supplies
∙Exceeded the sales objectives defined by the organization by up to 50%, for eight consecutive years (2001 - 2007).
∙Negotiated and developed business plans with the main retail chain directors in Brazil such as: Carrefour, Wal-Mart, Casas Bahia, Insinuante, Fnac, Americanas.com, Submarino, Pernambucanas, Saraiva, Ricardo Eletro, Magazine Luiza and CTIS, increasing the company’s market share in all categories by 62%.
∙Created and managed the 3rd party sales team (Commercial Representatives) Program, which developed 40 strategic partners in Brazil achieving the best geographical coverage and most balanced commercial relationship: industry and channel.
∙Increased the market share from 83% up to 92%, increasing revenues by more than 7%, by introducing new products and categories.
∙Directed important projects for Brazil such as introducing new product categories (Pavillion Notebook and Desktops, Digital Cameras, Accessories and Supplies), marketing campaigns and corporate strategies, increasing brand visibility and presence throughout Brazil.
∙Officially represented the Commercial Director at important internal strategic committees such as: Credit and Marketing, as well as represented the company at various external events.
Regional Sales Manager - Distribution (1998 - 2000)
∙Increased profits by 23% and revenues by more than 200% with distributors such as: Ingram, Tech Data and Officer by adopting measures, which changed the focus from push to pull, improving the mix, introducing new product categories and expanding geographically.