Download PDF

Anthony O'Hehir

Field Service and Device Marketing and Business Development

  • Fairport, NY USA


I am a versatile leader and general management professional with a progressive track record of increasing responsibility and success in team leadership and mentoring in the US and International.  My background includes experience in Field Service and Customer Care; Marketing leadership and product management; Sales and Business Development; Product Development and launch; P&L and budget management; forecasting; inventory control; as well as operations management. 

I'm interested in Opportunities in Business Development, Marketing or General Management in Field Service, medical equipment or medical devices - in the biotech, healthcare or consumer products markets.

My passion is leading matrixed cross-functional teams to exceed our revenue and profit goals, as well as to develop and launch products and services in the US and international that satisfy unmet customer needs, with the mantra of thinking strategically while implementing tactically. The value I bring to an organization is my ability to effectively work with all internal and external stakeholders to successfully achieve our business objectives.  And in particular, together with a deep understanding of the customer, I collaborate with the Sales Force to develop the right support programs to empower them to effectively penetrate the marketplace and gain traction - so as to meet and exceed quota.


  • Versatile and entrepreneurial leader with comprehensive experience in all facets of Operations Management in union/non-union environments, including plant supervision, forecasting, MRP, budget and cost control, self inspections and regulatory compliance, SOP's and documentation, GMP and health and safety.
  • Comprehensive experience in Marketing, Business Development, Sales and Product Development for Rx biologics, OTC pharmaceuticals, medical devices, services and consumer retail products.
  • Proven success in direct selling, as well as the development, launch and marketing of services, biologics and medical devices, having commercialized more than 7 products in the US and International, including:
    • Getinge Online remote diagnostics platform in the US and Canada.
    • Cavitron RF in the US.
    • PreserVision Soft Gels eye vitamins in the US.
    • EIUS unicondylar knee system in the US and international.
    • Scorpio+ mobile bearing knee system in International.
    • Atrisorb FreeFlow GTR barrier in the US.
    • PerioGlas alloplast in Canada.
    • Sensodyne Professional in-office tooth desensitizer in Canada.
  • Successfully improved Field Service Sales Specialist (SSS) and Field Engineer (FE) selling effectiveness through the development and implementation of new Business Planning processes, funnel management, sales training and up-selling programs.  Developed and launched new Field Service sales collateral such as FE Deal Sheets and Slim Jims, including training and support programs.  Developed strategy for and launched Remote Diagnostics 
  • Successful in developing marketing strategies and tactics, including sales aids and collateral; pricing, promotion and cost reduction programs; media and publications planning including TV, internet & e-business, print media, peer-reviewed journals and white papers; PR planning; convention and trade show programs; direct mail, loyalty, outreach and special events.
  • Increased Sales Force effectiveness by improving sales collateral, sales training programs, field promotional programs, customer targeting and lead generation, as well as regional and national sales meeting planning and execution.  Well-versed in supporting direct-selling, distributor and National Account sales organizations, as well as telesales and customer service.
  • Analyzed market intelligence to drive direction and identify opportunities relative to customers, competitors and technology.  Performed data analyses to assess business performance and program ROI, and reports progress to peers/senior management.
  • Experienced in all facets of professional relationship management with customers and professional organizations.  This includes customer relationship management, peer influence and Key Opinion Leader programs, medical education, lecture programs, conventions and special events.
  • Skilled in leading cross-functional work teams.  Manages project timelines and respectfully influences non-reports to achieve objectives.
  • Hands-on management style with a can-do attitude, leads by example.  High energy level.  Entrepreneurial.

"My diverse business background, versatility, leadership skills and in-depth experience enables me to rapidly come up to speed on assignments, assess actions and outcomes, obtain commitment at all levels, and manage implementation to deliver results".


Music (guitars), motorcycling, motorcycle and car restoration, metal fabrication.

Work History

Feb 2014Present

Senior Service Sales Specialist

Carestream Health, Inc.

Senior Field Service Sales Specialist                                                                                      2014-Present

Special field assignment to provide direct leadership in driving Service sales and fostering expanded Service/Equipment Sales collaboration.  Primary focus is on furthering the development and evolution of the Service Sales Specialist role, as well as developing and implementing new revenue opportunities.

  • 2015: highest performing Service sales executive globally at 112% to plan or +$2.1MM.
    • 2015 President’s Club award winner.
    • YOY sales growth of 15%.
    • Personally sold 32% of all Upgrades and 95% of all Channel sales in North America.
    • Developed, negotiated and closed 2 of the largest Upgrade sales in Carestream history.
  • 2014: YOY growth of 17%, including +6% upgrades, +39% T&M & +60% used equipment.
  • Developed and implemented Service channel strategy, resulting in +$365K new revenue.
  • Currently providing leadership to the entire Service Sales team re: sales processes, lead development, key accounts and developing channel sales opportunities.
Jan 2012Jan 2014

Field Service Business Development Manager - Americas Region

Carestream Health, Inc.

Actively worked with all levels of Sales and Field Service management to grow the Field Service business in the US, Canada and Latin America.  Responsibilities include business and data analysis, decision support; developing and implementing regional marketing, lead generation and sales programs; mentoring local Service management on service selling; organizational structure and effectiveness; strategic planning, business plan development and execution; best practices, new processes and change management; local market marketing; Service Sales training and field implementation; and follow-up support programs.

  • Achieved 20% YOY growth in Latin America and 3%+ growth in US&C 2012 to 2013.
  • Successfully developed and implemented new Service Sales Business Planning processes.
  • Successfully launched Extend Upgrades lead generation program, supporting the new product launch.
  • Developed and implemented new revenue team structure for Latin America.
  • Successfully developed and launched new Field Engineer selling and lead generation program, customer interaction playbook, together with new sales and support tools.

Sr. Market Manager, Field Service, T-DOC (HCIS) and Remote Technologies

Getinge USA, Inc.

Responsible for all marketing and sales support for the Field Service, T-DOC instrument tracking and asset management HCIS system, as well as the Getinge Online remote management and diagnostics platform. Successfully developed the go-to-market strategy for Getinge Online Remote Diagnostics platform, piloted the program with key accounts, and successfully launched Getinge online in the US.  Also developed new Equipment Upgrades strategy, positioning and go-to-market plan.  Developed launch plan and new collateral, and successfully launched through Field Service Field Engineers and Service Sales Team, as well as equipment Sales Team at Point of Sales (POS).  Analyzed Field Service contract portfolio for gaps and opportunities and launched new multi-year Field Service contract program, resulting in significant migration to multi-year contracts.  Analyzed opportunity and made recommendations on piloting Service Contract renewals and up-selling through Telesales with the objective of increasing attach rate from warranty.


Sr. Market Manager, Sterilization

Getinge USA, Inc.

Initially hired as a consultant then moved to permanent staff.  First projects were to analyze the North American dental market and automatic endoscope re-processing (AER) market and make go-no go recommendations to Senior Management on entering those markets.  Duties included trend analysis, SWOT, competitive analysis, go-to-market strategy, Field Service strategy, market share modeling, pricing and building pro-forma P&L models to facilitate sensitivity analyses leading to investment decisions.  Successfully presented findings and recommendations to Senior Leadership Team.  Also participated in analyzing investment opportunities and making go-no go recommendations for corporate acquisitions.

After moving to permanent staff, managed the North American sterilizers portfolio for hospital, life science/GMP production, laboratory and research/vivarium markets.  Responsibilities included all upstream and downstream marketing programs; working with corporate engineering in Sweden and the US on new product development, customer requirements and functionality, market analyses and product commercialization programs; Sales Force training and support; customer liaison, VOC and early user programs; unit forecasting, pricing and product portfolio management; as well as all Marketing support, collateral development and training programs.


Director Business Development

Future Focus, LLC

Business Development activities included sales strategy and sales funnel development; identifying new clients and developing leads; cold calling; sales presentations to prospective clients; contract development and negotiation.

Other responsibilities included relationship management with existing clients; consulting with clients to determine future staffing needs; taking orders; defining client requirements; developing candidate profile sheets; sourcing candidates via networking and online; evaluating and interviewing candidates; developing and re-writing resumes; presenting candidates to clients; and facilitating the candidate interview, selection and hiring process.


Vice President of Marketing & CMO, Director of International Business Development

Marietta Corporation

Chief Marketing officer for $200MM CPG/OTC contract manufacturer, as well as Director of International Business Development. Responsible for all marketing services; Design Department; trade shows; all Marketing and Sales support functions, including corporate branding and positioning, corporate marketing communications and Public Relations, e-business and web-based programs, all creative development, all packaging design, product licensing, contract negotiation and contract management, as well as key client relationship management.  International Business Development responsibilities included channel management, key client relationships, and product licensing, contract negotiation and contract management.  Managed 11 reports comprising product management and design staff.

  • Managed Marketing Department talent assessment and reorganization to better align with Field Sales, resulting in 80% paperwork reduction and 50% decrease in project turnaround time.
  • Developed corporate National Account PowerPoint decks for new customer development. Participated in customer pitches.
  • Re-positioned corporate branding and image to better align with customers, by designing new corporate logo and identity, completely overhauling all sales collateral and corporate literature, and designing new Marietta web site.
  • In the US, successfully negotiated P&G and Red Earth license renewals, securing $11MM in business.
  • In Europe, responsible for Face Stockholm and Aveda licensing agreements, including contract management and pitching opportunities to key accounts.
  • Developed corporate European growth strategy and successfully presented to Board of Directors for 10MM in incremental business.

Director of Marketing

Dentsply International

Responsible for all marketing functions for $150MM Dental Professional Division, covering Midwest handpieces and rotary cutting instruments, Cavitron ultrasonic scalers, and formulated consumable products such as Nupro prophylaxis paste and Delton sealants. Managed 3 core brand teams, business and new product development, Clinical Education Department, and OEM and international sales and marketing.  24 reports total.

  • Managed marketing department talent assessment and complete department reorganization.
  • Added Trade Marketing function to team, which is a first for Dentsply.
  • Led Divisional Marketing strategy assessment and realignment, 2006 Marketing budget process and alignment of R&D new product portfolio.
  • Led 4 major new product development and commercialization projects.

Senior Manager, Marketing

Bausch & Lomb

Led the Ocular vitamins business - Ocuvite and PreserVision, to become the fastest growing business at B&L worldwide, with $65MM sales and $18MM marketing spend. Responsible for all consumer, trade channel and professional marketing. Physician audience focused on Vitreo Retinal specialists and ophthalmology, for Age-Related Macular Degeneration.

  • Consistently exceeded aggressive operating plan forecasts, delivering 101% attainment in 2003, 109% in 2004 and 103% in 2005.
  • Developed new telesales go-to-market strategy and successfully pitched to senior management resulting in 10 point increase in EBITDA
  • Developed and launched PreserVision Soft Gels line extension, delivering additional $10.6M in portfolio revenue in 2004 and 2005.
    • Developed and executed all B2B, consumer and trade programs, including packaging.
    • Achieved on-time ship-to-trade in a record 9 months and launch volume 200% to plan!
  • Utilized research-driven evidence-based approach to develop new programs to increase customer retention:
    • Implemented Customer Service education and support program. Met weekly with team to review progress.
    • Developed direct to consumer (DTC) "Joy of Sight" CRM program increased patient compliance 8%.
  • 2004 sales significantly over plan: 9%. This represented 22% sales growth YOY.

Product Director

Wyeth Pharmaceuticals

Led Synvisc Brand Team with P&L responsibility for $200MM+ in sales, and $35MM marketing spend. Responsible for all consumer and professional programs. Managed brand with co-promotion partner Genzyme.  Synvisc is an injectable for treating knee osteoarthritis, targeting orthopedics and rheumatology specialties.  Managed 4 reports.

  • Achieved 2001 sales growth of 7%, 2002 sales growth of 15%.
  • Utilized research-driven evidence-based approach to develop new 2002 physician communication program, including new creative blueprint to better link consumer and physician programs.
  • Collaborated with Sales Training Department to develop and implement "ROAM" Account Management sales training program to improve sales effectiveness and facilitate better account development.
  • Led cross-functional team on development of successful 2002 National Sales Meeting to roll out new collateral and sales effectiveness programs and drastically improve morale.

WW Business Manager, Early Intervention Knee Portfolio

Stryker Howmedica Osteonics

Responsible for WW Early Intervention knee portfolio (all products prior to a total knee prosthesis), including unicondylar knee systems and tibial osteotomy systems.  Led Global cross-functional team responsible for global launch of Scorpio+ mobile bearing total knee prosthesis, as well as Global development and launch of new EIUS minimally invasive unicondylar knee system. Managed EIUS implant design in Limerick, Ireland, and global launch and instrument design in Allendale, NJ. EIUS responsibilities included implant and instrument design, surgical protocol development, all launch materials and programs, MD and Field Sales surgical technique training, selection and management of International physician designer panel/advisory board, attended numerous cadaver labs and live surgeries in US and Europe.  Managed 4 direct reports in the US and dotted line to engineering team in Limerick, Ireland.

  • Led multi-country US/EU engineering and development teams to complete design for 510K and EU approvals.
  • Led successful integration of US and EU launch teams resulting in consistent regional positioning and pricing strategies, and first-ever Global Business Plan for Howmedica Osteonics knee division.
  • Developed web-based communications system that allowed local-country Marketing Managers to review and approve new Sales collateral, improving turnaround time 80% and eliminating costly errors.

Senior Product Manager

Block Drug Company

Responsible for PerioGlas synthetic bone graft particulate and Atrisorb bioabsorbable GTR barrier membrane.  Brand portfolio focused on periodontics, oral surgery and endodontics, with bone grafting products utilized in bone regeneration and guided tissue/bone regeneration procedures for infrabony/intraosseous defect repair and endosseous implant placement and osseo integration.  P&L responsibility for $6MM in sales and $1.5MM marketing spend.  2 direct reports.

  • Launched Atrisorb FreeFlow, including all packaging, sales training, media and professional marketing programs for $1MM in incremental sales.
  • Developed and implemented successful new telesales and customer service support program.
  • Received 1998 Sales/Marketing Gold Team award.

Product Manager

Block Drug Company (Canada and USA)

Managed P&L's for 7 brands and portfolio of hundreds of SKUs.  Duties included strategic planning; forecasting; journal advertising; portfolio management; new product development and launch; Field support including sales training, national and area sales meetings; sales and distributor collateral such as brochures, videos and web programs; lead generation and promo programs; budget control; product line rationalization; marketing research; competitor activity analysis; and key customer relationship management.  2 direct reports.

  • Streamlined US Prof. Dental brands portfolio, including line rationalization and new packaging.  Achieved a 20% COGS reduction.
  • Conceived, sold to Upper Management and implemented restructuring of Professional Products portfolio pricing structure for the entire Oral Healthcare Division.  Achieved $500M in incremental sales.
  • Developed all-new catalog and customer communications programs for improved customer satisfaction.
  • Successfully launched PerioGlas alloplast in Canada.
  • Successfully launched Sendsodyne in-office professional desensitizing solution in Canada.
  • Received 1997 Sales/Marketing Gold Team Award.

Production Manager

Block Drug Company (Canada)

Managed Canadian manufacturing plant - responsible for Dispensing, Compounding, Packaging and Facilities Maintenance with a staff of 40+ employees. Responsible for production to MRP; budget and cost control; capacity analyses; strategic planning; productivity improvements; staff selection, hiring and training; plant GMP and sanitation; Health and Safety, including government agency liaison; process improvements including engineering projects; new product and packaging design.

  • Improved operating efficiencies and safety record (such as reduction of Lost Time Accidents).
  • Re-designed and validated USP grade purified water system to improve water quality and drastically lower risk of bacterial contamination.
  • Specified, installed and commissioned numerous new packaging and processing equipment.
  • Restructured entire factory staffing to vertically integrated, cellular-based work teams, reduced batch and run sizes to streamline operations, improve efficiencies and improve factory responsiveness.

Maintenance and Facilities Superintendent

Central Soya Inc.

Managed all plant maintenance, steam plant, stores and purchasing for a 1,400 tonne/day Soya Oil extraction and processing refinery, with 2 supervisors, 1 purchasing manager, 5 Class II boiler Engineers and 14 unionized millwrights/electricians. Responsible for planning and coordinating all plant maintenance functions including Preventive Maintenance, equipment upgrades and redesign, trouble shooting, emergency repairs, training and technical services, with a $2.6 Million operating budget.

  • Reduced equipment downtime and increased efficiency through effective trouble shooting, and selective equipment modifications and upgrades.
  • Designed and implemented plant TPM and lubrication program.
  • Improved productivity, reduced absenteeism and improved morale through implementation of self-directed work-team structure, skills upgrading and cross training.

Consulting Field Sales Representative

Canada Packers Chemicals

Sales of sanitation and infection control products such as CIP systems, foamers and high-pressure spray systems, and formulation of related detergents and emulsifiers for the meat, processed food, dairy, brewery, heavy manufacturing and pharmaceutical industries. Responsibilities included the design and installation of systems. Also designed and implemented related plant sanitation programs including writing sanitation SOP and training manuals, and the training of factory staff.

  • Achieved 80% territory growth in only 8 months.

Production Supervisor

Lever Brothers Limited

Progressively managed the Repack, Liquids Packing, Close-up Toothpaste & Lipsyl lip balm, and Bar Soaps departments (Dove), with a unionized staff of 35. Duties included process supervision, scheduling, budget and cost control, payroll, discipline, health and safety (WHMIS), operator training, HR, trouble-shooting, productivity improvements, and liaison with engineering on equipment projects.

  • Reduced absenteeism and lateness.
  • Set numerous production records.
  • Wrote and implemented a PC-based (dBase III+) database system to track out of specification stock for QC Dept.

Plant Engineer

Central Soya Inc.

Initially hired as an Extraction Process Supervisor to supervise the operations of a 1,400 tonne/day Soya Oil extraction and processing refinery, with a shift staff of 15 unionized operator/technicians. Duties included process supervision, scheduling, budget and cost control, payroll, discipline, health and safety (WHMIS), operator training, HR, trouble-shooting and productivity improvements. Promoted to Project Engineer after 1 year. Assigned to engineering team to revamp and computerize existing solvent extraction and dry milling processes. Duties included piping layout, checking design and construction drawings, subcontractor supervision, process control and instrumentation, equipment installation and trouble-shooting; and eventual commissioning of the new plant.

  • Member of engineering team that successfully modified and commissioned the revamped plant.



Licensed Canadian Professional Engineer (P.Eng)


Licensed Professional Engineer in Ontario, Canada