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Anthony Locke

Digital Systems Marketing Manager


Leader and Innovator bringing over 15 years of experience in delivering tangible customer focused outcomes utilising a diverse range of digital tools, platforms and processes. Recognised for my passion in delivering  engaging experiences aligned to business strategy and commercial drivers. Converts strategic plans into tactical reality by guiding teams and individuals to  deliver project outcomes with impact. Devises and implements new programs and initiates to build tools and outcomes to deliver maximum commercial benefits.

A detailed understanding of the Schneider Australia business and the sales and commercial teams; Key relationships built with DCE team members and stakeholders within PRM, Software and Tools, Web, Offer Data Acceleration and CCE global teams.

Diversified background in software development and project management ; recognised for an innovative mindset, customer centric outcomes, creative problem solving, cross functional teams and a bottom-line orientation.

Offers innovative solutions to operational challenges and leverages decisiveness to implement solutions while minimising risk and maximising performance.

Expert in transforming strategic plans into tactical initiatives for local or global projects.

Motivator and coach combining business acumen with analytical depth to align operational efficiencies with corporate goals.

Work experience

Apr 2013Present

Digital Systems Marketing Manager

Schneider Electric

Digital Systems Marketing Manager

Responsible for delivering digital strategy, software and tools for the Clipsal and Schneider Electric Partner Business.

  • Australia DCE Country lead for PRM, Offer Data Acceleration and Software and Tools driving strategy and implementation in each of these areas
  • Advanced experience with Matrix Management, and removing barriers to success - leveraging and collaborating with both local and global teams
  • Digital advocate driving cultural evolution and new thinking through digital adoption cadence and operationalisation of customer journey mapping process 
  • Directly responsible for strategy and implementation of various local web and software platforms all built around customer pain points and business objectives
  • Experience managing and collaborating with both local and global software vendors and teams
  • Ability to demystify complex digital topics for a wide audience of stakeholders
  • Proven experience with Customer Journey mapping methodology, impact across the business and how to operationalise outcomes
  • Advanced experience in both Agile and Waterfall project management methodologies, and solid understanding on when and how to apply them. This includes the strategy and application of a continuous Improvement lifecycle in project deployments

Leading a local team of 7 passionate digital advocates and leveraging a network of 100's both locally and globally to deliver consistent, exceptional digital customer outcomes.

Key Accomplishments:

  • Built strong connections with global DCE leaders and teams across DCES, PRM, OPS, IPO and Web
  • Led my team through a significant evolution to roles and responsibilities due to organisational restructure
  • Led and motivated an acknowledged high performing team
  • Key participant in launch of DCE in Australia, defining strategy and driving relevance for all parts of the business
  • PRM Deployment Manager for Australia, acknowledged to have supported the most evolved program implementation during the ADV V2 switch project globally
  • Drove strategic view on application of digital tools and platforms to support business outcomes
  • Achieved buy in and sign-off for Club Clipsal PRM Migration, and OPS product migration projects solidifying roadmaps for both tools
  • Led ground up redevelopment of Associated Brand website delivering a peak increase of 47% visitors in 2015
  • Led the strategy and full scoping and delivery of Wishlist Home Electrical Planner tool for Australia
  • Supported the scoping and delivery of the Flex Select custom distribution tool in Australia

Jul 2011Mar 2013

Marketing Systems Manager

Schneider Electric

Marketing Systems Manager Resumed previous role after successful completion of SAP implementation

Key responsibilities and outcomes included:

  • Stabilisation of SAP implementation, and coaching and supporting local teams on effective usage and utilisation
  • Supported testing and introduction of MySE into Australia
  • Worked with commercial teams to define points of leverage from pricing system
  • Partnered with Creative team to modernise catalogue production workflow
  • Developed and deployed numerous local web and software tools.
  • Key contributor in @home 'Life is On' Campaign directly responsible for:
    • Web Platform
    • Software and Tools roadmap (Clipsal Wishlist and Closed loop)
  • Spearhead introduction of Agile project management within DCE global vendor (Mphasis)

Key Accomplishments:

  • Led strategy and implementation of Web, Software and tools component of @home campaign for Australia
  • Led and motivated an acknowledged high performing team
  • Delivered and implemented software roadmaps for all platforms
  • Defined strategy and launched Clipsal iCat electronic catalogue project (Most downloaded app in SE globally)
  • Defined strategy and launched Clipsal iSelect visual planning tool project (in top 10 apps globally)
  • Provided business continuity during SAP go live
Apr 2010Jun 2011

SAP Data Owner

Schneider Electric

Seconded for the 15 month SAP implementation in Australia

Key responsibilities and Accomplishments included:

  • Directly responsible for Pricing and Rebates - completed successful migration
  • Influenced global teams on evolution of SAP process to support Commercial Validation flows.
  • Lead multiple Business Transformation workshops to platform introduction with little or no customer impact
  • Coached, mentored and trained business users on new tools and processes
Jul 2008Apr 2010

Marketing Systems Manager


Marketing Systems Manager

Led a passionate team of 14 individuals covering a diverse range to topics including

  • Customer pricing within Movex ERP
  • Web strategy and implementation (, CIS and other affiliated websites)
  • Customer Software (including the eCatalogue and Clipspec software)
  • Developed, presented and received approval for business cases detailing ground up redevelopments of eCatalogue and Clipspec platforms
  • Sales Logic CRM deployment, customization, training and continual improvement
  • Direct creation of printed catalogue including vendor negotiation and logistic planning

Key Accomplishments:

  • Collaborated on introduction of advanced price increase tool in Movex, and successfully implemented annual price increases
  • Collaborated on delivery of national price training workshops driving simplification and mastery of pricing process
  • Led the introduction of Commercial Validation process in Movex with tight engagement from Sales/Commercial teams
  • Led Redevelopment of Associated Brand website
  • Received approval and funding for Ground up redevelopment of both eCatalogue and Clipspec software platforms
  • Led and motivated an acknowledged high performing team
Dec 1995Jul 2008

Software Manager & other roles

Clipsal Australia PTY LTD

Manufacturing, Quality assurance, Desktop publisher and Customer Software Manager roles. These included Software specification and development, project management, website management and growth, statistical analysis.




Schneider Electric

Emotional Inlelligence


Leap Program

Schneider Electric

Matrix Leadership and Collaboration


Diploma in IT

Adelaide Tafe

Information Technology, Project Management and Information Architecture



The ability to derive strategic meaning and insights from data analysis

Stakeholder Engagement

The ability to influence and drive cultural evolution in the business

Vendor Management

Negotiation and Management with independent software developers

Agile and Waterfall Project Management

Project Management Skills


Coaching, Mentoring and Teaching skills