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As a Specialist in Online media and Communications as well as Sales & Marketing I am driven to manage tasks and projects effectively. I Previously managed costs and establish strategic, mutually beneficial partnerships and relationships with clients, vendors and other service providers - which earned me experience in B2b sectors, Corporate Presentations, Extensive Prospecting, Team Management and General Business development Strategies i.e. Customer analytics, POS and Online/Digital/Social Media Strategy.

I consider myself a person who builds and retains high performance work ethic and I am a motivated skilled professional. besides being well-groomed business development executive I offer outstanding presentation, communication and cross-cultural team management skills. I'm regarded as a high-energy, results-oriented leader with an entrepreneurial flair. I am an Innovative thinker and marketing professional experienced in retail and business operations. my Aspirations and career goals are to be appointed into a  high-level position in a professional corporate environment.

Anthony Boateng is an Award-winning sales executive with Vast sales experience and exposure to various markets. I consider myself to be an accomplished Executive who can demonstrated the ability to deliver focused mission-critical results.

Work experience

Detailed Projects and Campaigns

Industry Related Experience and Skills Set

Innovative Thinker with International business relationships

  • I Currently Own of a Fully Functional Pay Per View/Video on Demand online streaming Platform developed and built identical  to the Netflix and ShowMax model. The platform took 8 years to build and develop its secure functionality (I had assistance from collaborative input from New York based company referenced below. My Platform uses Amazon Web Services, of which I believe is world’s #1 cloud platform, the same hosting infrastructure used by Netflix. in short all this possible through my intuition and vision related to the future of Broadcasting on alternative platforms vs. traditional TV. I call the platform instarTV and it will create a means for new content and make it easy for local content producers to earn with the use of PAY PER CLICK & Subscription viewing. I've signed an NDA with New York Based business I ventured into this project with. I intend to launch it next year provided I have suitable content owners on board, or sell it to Government or Cell Phone Network Providers or alternative existing Broadcasters i.e. Ann7 & Etv i.e. if sold to Cell C for R950 000 I would retain a 10% profit share of revenue generated there after through pay per view or subscriptions.

Partnership with Social Light Inc. based in the Philippines

My business endeavours and acquisition of multiple business models to create multiple income streams have also lead to my official partnership with a Technology company based in the Philippines. My Direct chain of communication is with Company CEO, how corresponds with me via Skype bi-weekly. The product we introduced and will also launch is a Niche product - Social Wi-Fi, this enables businesses to offer customers access to free Wi-Fi - the platform owner can communicate directly with users logged in and use it as a Marketing tool. I've signed a Contract of service.

To add to my business expertise I also have a Web based solution to improve on any companies customer care department - it works as a ticket issue system where clients pin point their issue and it gets sent to the relevant department to solve the problem, it also has a self service section for not so complex issues.. I put this together and recently proposed its purchase from me to ADT - I've priced its development value at R48 000 to brand and own.

Proficiency in below platforms 

I No Coding experience or specific to IT related experience. I am aware of basic IT concepts and can learn more in time. However  to make up for this, in pursuit of various business acquisitions I came across a platform that doesn't require coding for sale and made a purchase of % of it allowing me access to build and create Native functionality Apps for businesses & personalities. I have on record demo's I have put together should I be considered and invited for an interview.

I have a Developers Account with Google and Apple. and have one app I Built my self in the Google Play store.. other apps have been used privately by companies and their staff.

Power Point





Online Web Builders

Final Cut Pro


Content Development

Future Thinking & Innovative

Email Marketing

Custom designed Platform to Build Mobile Apps

Currently have an Active Developers Account with Google and Apple

Music Composition - specifically in Film  Sound Track instrumentals (Fruity loops & Q Base) 

Experience related to Roles I've held in my Career

5-6 years marketing campaign experience

4 years Digital Marketing

5 years Native App and Platform as a service development, deployment and Sales.

View a link to my personal website and service offering

Feb 2009Feb 2013

Training Manager

Real Promotions

Manager of a Contact marketing company handling campaigns for clients such as Virgin Mobile SA, Telkom, Neotel, Legal Nexus, Cell C, and Red Bull Mobile.

Training sales teams of 20 people to do marketing and develop teams of people to follow in the same system. (providing opportunity to grow)

Handling business finances and payments to suppliers and staff

Fully responsible for the administrative running of my office

Dealing with customer complaints

Setting up events (promotions) outdoor and in-store

Strategic and tactical planning to achieve daily, weekly and monthly goals and targets

Running meetings and seminars for teams and team leaders

Compiling and developing training material

Compiling and developing assessment measures for performance management to meet client needs

Client liaison (discussing needs and measures to improve performance and representation of the client)

Started at entry level learning basic sales by doing direct marketing

Team management

May 2013Nov 2013

Training Facilitator

Credit Clear

Facilitate internal product training, pitch, FAQ's

Soft skills and other training interventions i.e. refresher training and couching

Facilitate and oversee the entire training process

Identify training needs

Update daily stats i.e. sales made

Listening of short calls identify mistakes and provide coaching where needed

Teach required competencies to sell our product

Co-ordinate practical and theoretical exercises

Observations to identify required qualities through interaction with trainees

Update training material to ensure that is current and accurate

Identify strong and weak consultants (for coaching purposes)

Follow up on the progress of old and new consultants within call centre’s

Liaise with call centre supervisor, QA to identify any training needs
Meet company's KI targets

Aug 2014Present

Franchise Manager

Old Mutual

Manage Financial Advisors

Sales Reports

Missed Premium Reports

Agent Appraisals and Performance reviews

Sales Targets

New Market Entry points (create new stop order facilities)

Business Unit development ( create new relationships with external market leaders i.e. labour unions and their memberships)

Corporate Sales – Pension and Provident fund Presentations and implementation

Employee Data base acquisition

Recruitment – Interviews, Vetting and formal internal job application procedures

Administration and Filing

Rendering of Financial Advise

Fund Management

Nov 2013Present

Business Development Executive

Instar Systems

Small business development

Project management

Leadership/communication skills

Client account management

Business operations organization

Market research and analysis           

Public Relations


Multi-unit Operation Management

Account Management

Mobile Application Development

Digital Marketing Strategy

Social Media Campaigns

Digital Agency Consultancy

Brand Advice and Digital consultation

Content Management

Efficient communications strategy and implementation of new systems

Innovative Solutions


Jan 2007May 2009

National Diploma in Journalism

Walter Sisulu University

Photo Journalism

Advanced Reporting

Media Law

Politics & Analytical thinking


Broadcasting - Television and Radio

Print Media

Digital Media

Content Development

Research and Investigative reporting



Jul 2015Present

Regulatory Exemination

Financial Planning Institute


Aug 2015Jul 2016

Wealth Management - NQF level 5

          160 FAIS credits