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Anthea Cho

MSc International Marketing Management at The University of Leeds


Sept. 2016Present

MSc. International Marketing Management

The University of Leeds

Leeds, United Kingdom

  • Recipient of the Masters in Marketing Global Scholarship
Sept. 2011Dec. 2014

B. Comm., International Business, Minor: Marketing

Concordia University - John Molson School of Business

Montreal, Canada

Aug. 2009May 2011

Diploma of College Studies, Commerce

Marianopolis College

Montreal, Canada

  • Recipient of the Marianopolis Millenium Foundation Scholarship 
  • Recipient of the Gustav Levinschi Foundation Scholarship

Work experience

Apr. 2015Aug. 2016

Sales and Project Manager, AIESEC Internship

Promo Bears B.V. - Groningen, The Netherlands

Sole project manager working with clients from the US and UK, coming from various industries for the sale of custom mascot costumes, plush toys and mascot merchandises. The monitoring of workflow and sales results through a CRM led to my initiative to redefine processes by improving and developing sales material templates on LibreOffice, in addition to drafting personalized post-purchase communication newsletters .

July 2011Mar. 2015

HR Administrative Assistant & Clerk

Agriculture and Agri-Food Canada - Montreal, Canada

Reviewing and screening candidates for job openings in addition to clearing a five years filing backlog increased productivity in the Talent Acquisition team. With the use of PeopleSoft,  extra duty time, leave and acting requests were timely calculated and processed, leading to praise by senior managers. By building disciplinary and work injury cases, it sped up the Labour Relations Advisor's mediation and arbitration preparation process. 

Nov. 2014Jan. 2015

Marketing and Branding Coordinator, Internship

SIVA Marketing - Montreal, Canada

By developing archetype branding strategies for clients in a start-up phase, it lead to defining company personality, purpose, goals and values.  Participation in the optimization of the company and client's marketing strategies helped contribute to building and maximizing relationships with internal and external players. The implementation of French and English editorial timelines increased traffic volume on the company's LinkedIn and Facebook pages.

Sept. 2014Dec. 2014

Interactive Marketing Coordinator, Internship

Maison Birks & Mayor - Montreal, Canada

With the effective uses of eCommerce platform Magento SEO, my recommendations towards website content development and online promotions, subsequent to the analysis of the company's MailChimp social reports, helped increase web traffic volume. By writing and editing compelling content  on social media platforms (Facebook, Twitter, Pinterest and Instagram), it aided in the expansion of the company's online community. 

Sept. 2012Dec. 2012

Personnel Services Assistant, Internship 

Public Works and Government Services Canada - Ottawa, Canada

Wrote and translated Federal newsletters to advocate the values and benefits of bilingualism, which helped raise awareness among civil servants. Efficient analyses and reviews of employees' yearly performance evaluation reports helped clear a two years backlog. By writing and managing all requests pertaining to acting appointments and the Ministry's organizational chart, it enhanced workflow productivity.  


Client Relationship
Microsoft Office
Competitive Analysis


  • English           👍👍👍👍👍
  • French            👍👍👍👍👍
  • Cantonese    👍👍👍
  • Mandarin       👍👍
  • Spanish          👍


  • 2014 - Judge Coordinator, John Molson MBA International Case Competition, Canada
  • 2013 - Construction and Renovation Volunteer, IVHQ Maximo Nivel, Costa Rica 
  • 2013 -  Rooms and Hall Monitor, International Leadership Association Conference, Canada