Anshuman Chaturvedi

Work experience

Work experience
Mar 2015 - Present

Account Director - Digital & New Media

Doodle Worldwide DMCC- Dubai, U.A.E
  • Overall ownership of Digital Marketing operations of the agency with prime functions of strategy, project management and innovation
  • Collaboration with Account Managers and Account Executives for seamless project deliveries in Web/Mobile Design and Development, Search and Social Marketing and ROI based Online Marketing Campaigns
  • Enhancing agency's innovation/digital capabilities and keeping the company profitable
  • Managing and maximizing the team performance/output
  • Growing revenues and monetizing digital projects
  • Improving project deliveries and yields
  • Mentoring colleagues and succession planning
  • Increasing work efficiency/shortening project cycles and implementing industry best practices
  • Managing costs across the operations
Sep 2013 - Mar 2015

Account Manager - Digital & New Media

Doodle Worldwide DMCC- Dubai, U.A.E

Key Responsibilities:

  • Project Management for delivery of all digital deliverable supervising a team of digital specialists, programmers & web design professionals
  • Strategic Planning for current clients for project performance improvement and preparing winning strategies for select strategic pitches
  • Resource allocation, deployment and vendor management for digital initiatives.
  • Conceptual inputs on designs, layout budgeting and feature/functionality of digital endeavors
  • Niche environment studies such as tactile user interfaces (kiosks, ATM’s), new media (apps & interactive smart ads) and analytic tools like heat map analysis, semantic analysis & eyeball tracking
  • Web development project leadership in design, layout, S.E.M ready multi-screen compliant websites/portals and microsites that enhance user experience and revenue.
  • Best practice research and best fit assessment between clients and digital platforms in social, user environments and reporting/analytic tools.

Key Achievements:

  • Participated in large level re-branding project of Emirates Islamic UAE, redesigning the tactile interface of their Cash Deposit & ATM’s with a never before focus on cross selling, up selling and maximum utility
  • Provided strategies for UAE Government’s project “UAE Innovates” directly in coordination with Prime Minister’s Office, Dubai. The project is currently under final approval stage.
  • Rejuvenated Emirates NBD’s Email marketing setup with new, improved traction heat map backed design layouts along with new features of up-selling and reporting improvements.
  • Worked on extensive strategy development for Ajman Free Zone Authority, Dubai Audio, Equilibrium Management Consulting, Saudi German Hospital, Abu Dhabi Education Council, bank muscat, National Bank of Oman, ABC Bank Kenya and over 20 accounts at different stages of servicing and pitches.
  • Managed and revamped 7 internal websites of the Doodle Worldwide network for full ownership on design, features and functionality, reducing TAT for web development projects to fortnights from months spent previously.
Aug 2012 - Sep 2013

Assistant Manager- Key Accounts

Internet Moguls- New Delhi, India

Key Responsibilities:

  • Manage portfolio of clients for digital marketing services of Website/ App development, Search Engine Marketing, Social Media Marketing, Online Reputation Management and allied services.
  • Need analysis for key current/ prospect clients to aide business development Digital Presence Audit and Analysis
  • Strategy formulation for key clients with benchmarking, ideation, targets and delivery planning
  • Choosing and allocating team resources apt for the project
  • Assisting with creative and strategy inputs for the project duration with resource wise task monitoring
  • Reporting and Re-alignment of digital endeavours towards client objectives

Key Achievements:

  • Analysis of 50+ Brands for their digital hygiene
  • Developed digital presence and marketing plans for 30+ Brands.
  • Devised and driven social media presence for multiple brands.
  • End to end account management: Lead Conceptualization to delivery across most social media projects
May 2011 - May 2012

Business Manager

Rosebys Homecare, A Dalmia Bros. co- New Delhi, India

Key Responsibilities:

  • Head of Sales, Marketing, Brand Communication, Strategy and Operations of company.
  • Creation, Implementation and Analysis of MIS and derived data to monitor business.
  • Strategic Planning and Execution for long/short term plans on sales, product and strategic ends.
  • Aiding top management with decisions pertaining to day to day affairs of the company
  • Developing business through constant modeling of business processes.
  • Developing tools and techniques to improve performance and productivity at all levels.

Key Achievements:

  • Strong role in defining the branding and positioning of the brand.
  • Doubled the sales numbers in two months & defined product portfolio.
  • Laid down entire reporting and MIS structure.
  • Started multiple campaigns and shouldered multi-level responsibility.
  • Defined roles and expectations in the sales team.
  • Conducted best fit hiring and training for sales improvement.
  • Improved feedback and customer connect systems with BPO team for 12 hr TAT
May 2010 - May 2011

Assistant Branch Manager

HDFC Bank Ltd.- Ghaziabad, India

Key Responsibilities:

  • Heading direct sales team for achieving number value and timed targets.
  • Driving sales for financial product categories of Assets, Liabilities, Forex and Third Party Products
  • Monitoring all marketing practices for the acquisition performance.
  • HNW/HNI Portfolio Acquisition, Servicing, Enhancement, and Retention.
  • Combination of Strategy, Relationship Banking, Administration and Direct Sales.
  • Generation and Analysis of MIS to track HNW transactions for opportunities.

Key Achievements:

  • Role enhanced before completion of probation into the bank.
  • Achieved a 400 % scorecard for the role of Asst. Branch Manager and built up Portfolio size from 1.06 Cr to 2.6 Cr. in float value terms.
  • Part of top 10 in national MIS on three evaluations.
  • Led a team of upto 10 resources to average monthly incentive of INR 15,000.
  • Recognized for exceptional performance in up-selling and cross selling of liability products.
  • Appreciated in client relations and servicing by management and client portfolio.
  • Maximum sales achieved with 40% reduced manpower


2003 - 2004

All India Senior School Certificate Exam (12th Grade C.B.S.E)

Sunbeam English School- Varanasi, India

Percent Score: 70%

2001 - 2002

All India Secondary School Exam (10th Grade C.B.S.E)

Sunbeam English School- Varanasi, India

Percent Score: 65%