Anshu Ranjan

Manager Sales at ICICI Lombard


Distinguished product marketing and sales manager with 22 months of expertise in  delivering
outstanding results and driving sales within motor insurance through the implementation of innovative product development and dynamic product management strategies. Demonstrated talents in analysing and defining target markets for new product features and devising go-to-market strategies for Delhi NCR markets. Skilled in applying Agile methodology to establish continuous product development and improvement. Recognized for building, leading, managing and training high performance teams

                                                           Core Competencies
Strategic Sales Leadership                                                Financial Assessment
Team & Culture Building                                                    Budgeting & Expense Reports
Business Development                                                       Business Process Improvement
Marketing Strategies                                                            Operational Analysis
Customer Service & Retention                                         Market Penetration
Marketing Program Management                                   Channel/Stakeholder Relations

Work experience

Work experience
Oct 2014 - Present

Manager Sales

ICICI Lombard
  •  Researched, analyzed and monitored financial, technological and demographic factors so that market opportunities can be capitalized on and effects of competition can be minimized
  •  Initiated process improvement and ensured compliance to quality standards to ensure quality of all deliverables
  • Ensured customer satisfaction by achieving delivery and service quality norms
Apr 2014 - Oct 2014

Management Trainee: Marketing

Garware Wall Ropes Pvt Ltd
  • Project:” Optimization of production planning for block order”
  • Improved the overall efficiency of block order completion
  • Project:”Optimization of supply chain for sports net and safety nets”
  • Analysed past data for better prediction and stocking of various products
  • Project:” Scope of technical textile in Oil industry and Defense ”
  • Did Market research to gauge the requirement in offshore industry
Apr 2013 - May 2013


Corporate Bridge Pvt Ltd, Mumbai
  • Project:” Strategizing B2B marketing for online Finance Courses”
  • Started CA Program to generate sales pool of more than 2000 students within two months:25% increase in existing sales pool
  • Designed and launched digital marketing campaign to increase awareness about finance courses offered by the company
Jun 2011 - Jul 2011


Bharat Sanchar Nigam Limited,Lucknow
  • Performance enhancement of communication system at phone exchange
  • Worked on the process of fault finding in the exchange telephone lines at the Switching Centre
Jun 2010 - Jul 2010


Doordarshan, Lucknow
  • Developed conceptual understanding of transmitting high quality video signals for TV broadcasting
  • Learnt effective resource allocation and time management in Governmental setup


Jul 2012 - Mar 2014


Indian Institute Of Management-Indore
  • Study emphases: Marketing, Consumer Behavior, Marketing of Services, Integrated marketing communication, Business Model, Business Intelligence and Data Mining and Software Account Management
  • Academic Project: “Preventive Healthcare Model at individual level in India”
  • Comparative study of existing healthcare models in developed and developing nations (USA, France, Egypt and Brazil)
  • Detailed analysis of problems and barriers to preventive healthcare and developing a preventive healthcare model
Aug 2008 - Jun 2012

Bachelor Of Technology: Electronics and Communication

Inderprastha Engineering College, Ghaziabad
  • Study emphases: Electronics and Communication, Microstrip Antennas
  • Project: Design and Characterization of high gain Microstrip Patch Antenna using EBG substrate
  • Innovatively created a microstrip patch antenna having high efficiency
  • Overcame the shortcoming of low efficiency
  • Used advanced techniques to enhance the performance of antenna
  • This antenna can be used in mobile and WI-FI communication


  • Won first prize in general awareness quiz Cognition in which more than 40 teams participated in Inter college fest
  • Ranked second in spell bee competition Motley out of 25 participating teams in Inter college fest
  •  Won third prize in circuit designing competition Elextasy in Inter college fest in which 22 teams took part
  •  Secured second position in Business Plan presentation in Inter college fest
  •  Won first prize in circuit designing competition out of the 40 participating teams in the college fest
  •  Winner in sports quiz conducted by KNET-G in which more than 350 students participated at the college level
  • Passed with distinction in Maths Quiz organized by Nestle MILO in which more than 10000 students participated