Ann Marie Childs

Work experience

Work experience
May 2009 - Present

* Owner/Manager Active Space

Online Marketing and Social Media Consultant  -  Projects have included Content Management, Online and Offline Marketing Research,  Communication and Social Media Development.

Clients include: Thor Media; International Association for Public Participation; Bayer Australia; Landcom; Grays Online, and others.

* Lecturer (P/T) at APM College (Think Education Group)

  - Lecturer in ECO101

Apr 2008 - Apr 2009

Social Media Manager

Thor Media

Promoted to Manager of Social Media, to focus on traffic generation through target-market optimized content for blogs and YouTube videos, with recent projects focusing on direct marketing strategies using Twitter technology.

  • Created highly successful social media campaigns for rapid-growth emerging consumer technology products.
  • Generation over 1million free unique visitors to the site network.
  • Increased visitor traffic by over 30% using YouTube promotions
  • Designed Twitter-based research techniques that  were adopted as standard protocol in the creation of blog content
  • Maintained blogs at the top of Google for their targeted keywords for over 18 month
Mar 2006 - Apr 2008

Internet Marketing Manager

Thor Media Co.

This role required the development of  integrated online marketing campaigns for products owned and developed by Thor Media and for numerous affiliate products.

  • Developed email marketing campaigns that added up to 50% to each product's revenue stream.
  • Managed the Thor Media affiliate product program.
  • Designed and built squeeze pages with optin rates between 25-40%
  • Built successful market funnels with web networks including blogs, squidoo lenses and  hub pages.
  • Built extensive back links (over 50,000 genuine back links) directly (though high quality comment on high PR sites, directory listings, etc) and indirectly through quality link-bait blog posts resulting in close to 100% deep links for our largest blog.
Mar 2007 - Dec 2007

Tutor in Economics

Central Queensland University International Campus

This role required tutoring international students undertaking the MBA program at CQU at the Sydney (Kent Street) International Campus.

  • preparation of tutorial work
  • marking of assignments
Feb 2004 - Mar 2006


Active Space

Established a small online business selling information products developed and produced in-house.

  • Conducted online market research to establish potentially profitable market niches.
  • Designed and built information products in the relationship, fertility and health markets.
  • Established PPC campaigns that achieved between 2% and 5% conversion rates.
  • Conducted email marketing campaigns that achieved 32% contribution to revenue.
  • Production of successful long sales letters


John EddyProprietor, Thor Media Pty Ltd8 Marjorie St.,Roseville,Ph: 0403 146 963Email: [email protected]Annie Hall2IC, Mission AustraliaChatswood Office,Level 1, 66-70 Archer St.,Chatswood,2067Ph: (02) 9904 8750

Dr. Jamie Walton,Senior Lecturer (retired),School Of Commerce and Management,Southern Cross University, Lismore,

NSW, Australia, 2480Ph: (02) 66 283695            Email: [email protected]


Childs, A., (writing as Angela Michaels) Selection Secrets: How To Tell Which Guys Make great Mates,

(267pp non-fiction book), Active Space, 2005,

Childs, A., Lane, J. and Vitartus, P.,  Assessment of the Needs of Business Programs: A Literature Review, Seminar and Working Paper No98-1, School of Commerce and Management, p1-30, Southern Cross University, 1999               Lane, J., Vitartis, P & Childs, A., "Consumer Preferences for Branch design", Report for the National Bank Australia, Norsearch, 1989                                      Childs, A, Effective Communication, booklets 1-6, (internal publications) for the External Associate Diploma  in Small Business (with extra editions) 1983 -1988Childs, "A Review of Ethical problems Facing Psychologists  in Australia", Australian Quarterly, Vol. 52. No. 4, 1980, Pp456-567 -;

Dundas, K and Childs, A.,  "An Experimental First Semester Course in Economics", Proceedings of the Annual ECTA Conference, Gippsland Institute of Advanced Education, 1980   Childs, A & Dundas, K., "Industrial Structure, Adjustment  and Innovation in the Richmond-Tweed Region", Proceedings of the Regional Innovation and Economic Adjustment  Conference, Institute of Industrial Economics, Uni of Newcastle, 1979  -



Family My family has been the major passion of my adult life. I left full time work at SCU when my youngest child (of three) was born and continued on at SCU in both part-time teaching and research. This left time for one of my other great interests - building, interior design and decorating. Property development

Built, bought and redeveloped/redesigned  residential properties part-time.

  • Designed and project managed the build of three residential homes, one "speccie" build and a duplex for long term rental income.
  • Project managed the removal, relocation and renovation of two timber homes.
  • Project managed the redesign/building and renovation of two beach front units. 
  • Project managed several smaller interior design projects.
Recent training:
  • Diploma in Interior Design, Vancouver, Canada (2003) (partially complete)
  • Real Estate Institute of NSW, Certificate of Registration  (2004)
Travel Between 2001 and 2009 I have spent 2 and a half years traveling overseas with my family. Most of this has been to Canada where we spent 3 months in Whistler in 2001, a year in Vancouver in 2003 and another year in Vancouver in April 2008 to April 2009. Altogether we have visited a dozen different countries (including a one month back-packing tour of Italy in 2003)

Work History Continued....

Southern Cross University Lismore, Australia Feb 1976 - Dec 1999 Lecturer in Economics and and Organisational Communications  

This role required the development and delivery of lectures and tutorials to on-campus and distance students in  the Bachelor of Business Degree program and the Associate Diploma of  Small Business Management. In this position I was a Lecturer in Economics and Interpersonal and Organizational Communications  (F/T and from 1987, P/T).

  • Preparation and delivery of lectures and tutorials in Economics I, and III and Managerial Economics
  • Preparation and delivery of lectures and tutorials in Organisational Communications for degree and associate diploma courses.
  • Development of  innovative units in both Ecomnomics and Organisational Communications as part of the competitive program to establish the new institutions' reputation as a center for excellence.
  • Developed new courses in Economics for the Small Business Management course, and in Communications for the newly established external program in Small Business.
  • Delivery of tailor-made short course training programs for specialist groups including NEIS, Hospital Clerical Staff; Ambulance Officers and Nurse Managers.



Chronologically, from present
Other Education:
  • Certificate IV in Workplace Training and Assessment, TAFE,  (2005)
  • Real Estate Certificate of Registration, REI (NSW), (2004)
  • Diploma in Interior Design, BCIT, Vancouver Canada, (2003) (incomplete)

University of Queensland:

Completed my major in Psychology and gained the GPA for entry into the professional year (year IV or Graduate Diploma in Psychology) (1980)

University of Newcastle

Master Of Commerce Degree (Economics) (1977) University of Newcastle BA (Economics major/ Psychology sub-major) (1973)