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Welcome to my Visual CV! For those that have never been here before, this is a type of resume that also features links to my actual project portfolio. Please consult the portfolio boxes at the right to see some samples of my projects - you can minimize or maximize each section by toggling  the "+/-" sign.

Training and Interests

Team in Training

Wildflower Olympic Distance Triathlon Finisher, Spring 2006 & Spring 2007

Raised over $8,000.00 for the Leukemia & Lymphoma Society

University of California Extension

Introduction to Creative Nonfiction Writing, Spring 2009

The Literature of Food - Food Writing, Summer 2006

LVMH Fashion Group Americas - Presentation Skills

Intensive Seminar: Presentation Preparation and Effective Communication, Winter 2006

FIDM Alumni Fashion Show

"La Belle Vie", Autumn 2003

Impact Theatre Costume Designer

Costumed five theatre productions, 2001 - 2003


I have seven years of experience developing product information for retail companies and their sales associates. I have always created resources across multiple product categories, developing a full scope of information for a brand's comprehensive product offering. I research inspiration, design, craftsmanship, and processes to create product information that is information-rich, aesthetically appealing, and easy to use during the sales cycle.

When I explain this role to people, I say that I take the merchants' assortment spreadsheets of data (costs, margins, SKUs, etc,) and translate it into something simple for the in-store associates to drive their sales. I believe that information should always be complete, accurate, and as visually-appealing as possible - after all, if it's not eye-catching, chances are no one will want to read it! I also like to tell the designers and merchants that I work with that if they can sell their product to me, then I can get their product sold in stores.

I now create these resources as well as branding, marketing, and web tools independently as Pointed Letters Creative. I continue to write my fashion and lifestyle blog, Poetic & Chic, and I am also working on my own brand of jackets and accessories called Sourdough.


Julie Fredrickson

Julie & I have been networking and collaborating for the past few years while I have been writing Poetic & Chic. During this time, Julie was the editor of, and then the Affiliate Network Manager at Sugar Inc.

Barclay Resler

Barclay and I have collaborated on many product-based projects and communications for the West Elm store network, as well as floorset updates and new store openings.

Janet Larson

Janet and I worked together during an extended consulting project at Louis Vuitton North America. Janet is an incredible businessperson with an inherent ability to spot strengths and opportunities within a company. I am honored to count her among my business mentors.

Randall Todd

Randall and I were colleagues when I worked within the same offices; I worked for Louis Vuitton North America and he worked for

Alex Bellos

WS Home Projects

West Elm Projects

Louis Vuitton Projects


Pointed Letters Creative

Work experience

Jul 2006Present

Writer & Editor

Poetic & Chic
  • Average daily readership of over 300 people worldwide, plus subscription readers
  • Contribute to both the Coutorture Network and Independent Fashion Bloggers Network
  • Write posts covering a wide variety of topics:
    • Fashion design and trends
    • Luxury brands
    • Marketing and branding
    • Vintage design and brands
    • Retro and popular culture
    • Film, television, and music
    • Home design and style
    • Entertaining
    • Op-Ed
May 2009Present


Pointed Letters Creative

Whether you’re a shiny new start-up of limited means, an entrepreneur with venture funding, or a major corporation in need of an independent boost, we can give you a fresh perspective on your product and market position.

Turn your visitors into buyers, and your buyers into loyal customers. A foundation of well-crafted brand communication and product information is the key to engaging customers and keeps them coming back for more.

Pointed Letters Creative offers services on an hourly or retainer basis. Contact us with your project idea and we can work with you to determine the best service package to suit your needs. See what Pointed Letters can do for your business and products!

Past & Current Clients Include:, Louis Vuitton North America, The Find, SEQUOIA-Paris, ISDA & Co., One Kings Lane, CHF Industries, and Alice & Isa, among others.

For Pointed Letters:

  • Create all Pointed Letters branding, graphic design, and website.
  • Manage marketing efforts and client leads.

For Clients:

  • Write creative product copy and brand biographies
  • Write and develop product information resources for both internal and external usage
  • Write media kits and press releases
  • Advise on website concepts and information flow
  • Manage marketing efforts via Twitter and Facebook
  • Strategize marketing outreach efforts and develop action plans
  • Strategize and develop market partnerships and PR relationships
  • Develop brands' blogging plans and write posts
Jan 2009Dec 2011

Owner & Designer

  • Create a develop product line crafted from vintage American barkcloth textiles
    • Collection includes jackets, accessories, and kitchen textiles
  • Create branding, graphic design, website, and collateral
  • Market collection via Twitter, blogging and Facebook
  • Manage and merchandise online shop hosted by
Jan 2007Jan 2009

Project Manager, Retail Operations - West Elm and Williams-Sonoma Home

  • Create and develop all seasonal product information for both West Elm and Williams-Sonoma Home retail store associates
    • Williams-Sonoma Home has 11 stores across the United States; West elm has 35 stores across the United States, Canada and Puerto Rico
  • Serve as a liaison between merchandising teams, gathering information on all product categories across two brands
    • Upholstery, Case Goods, Lighting, Rugs, Artwork, Accessories, Bedding, Home Textiles, Home Scents, Books, and Tabletop
  • Product information kit of information is released four times a year (spring, summer, fall & holiday) for both brands
    • Product Information Booklets
    • Pillow & Lighting reference posters
    • Product Tear Sheets
    • Scan/SKU booklets
    • Decorative Accessories Library
    • Product of the Week posts
    • Training topics & activities
  • Create and manage Icovia room planning tool with product dimensions, descriptions, and customized icons.
  • Manage product collateral budget and negotiate pricing with vendors to reduce costs but maintain service and quality
  • Create and develop a "Basics" product information booklet for West Elm detailing specific construction information, terms, fabrications, finishes, measuring guides, and styling tips
  • Create collection cards for special "Bridal" collection of fine china and crystal for Williams-Sonoma Home
  • Answer daily product inquiries from the store network
  • Support Retail Operations projects at new store openings throughout the store network
  • Support Visual Merchandising teams for two brands at quarterly floorset changes; assist with styling the floor and creating product displays
  • Assist National Field Training Manager with product trainings during new store openings and staff trainings
  • Support Retail Operations projects at Williams-Sonoma General Manager's Conference each year
May 2004Jan 2007

Customer Relations Coordinator

  • Create and develop product information tools for customer relations team
  • Serve as product information liaison between department and marchandising team
  • Represent Customer Realtions Team at product meetings across the United States
  • Serve as product knowledge expert for all product/merchandising groups
    • Leather Goods, Shoes, Ready-to-Wear, Accessories, Watches, and Fine Jewelry
  • Generate comprehension of brand positioning in market, utilizing market research, brand identity, & icons
  • Serve as liaison with Marketing Consultant to gather customer feedback, interviews, buying habits & analysis
  • Create, develop, and conduct all training programs for Customer Relations Team & eLuxury Customer Relations Team
    • Develop Customer Relations Team from 4 person team to 35 person team over four years
    • Product trainings across all product groups, coordinating seasonal distribution and product launches
    • Sales Training - Boosting sales by 72% within first 6 months - focus on Buying Signals, On-Phone Sales, Client Retention
    • Brand History, incorporating Fashion & Art History
    • Customer Relations & On-Phone Etiquette
    • New-Hire Induction Programs
    • Holiday Season Trainings - sales, products, customer service
  • Create and implement creative team sales incentive programs
  • Creatively motivate sales team to attain quarterly sales goals and bonuses
  • Interview and select new hire candidates for Customer Relations Team, both full-time and seasonal hire
  • Assist National Training Director with store trainings in North America as needed
  • Develop and maintain product information archive & electronic information resources
    • Generating quick-reference tools for both call center team and in-store associates
  • Create communication boards focusing on seasonal themes, product & sales focuses
  • Create and organize "Product of the Day" initiative among Customer Relations Team
    • Generating team involvement, creativity, and product knowledge on a daily basis
  • Utilize company resources and archives to develop creative & memorable presentations and content.
Feb 2002May 2004

Customer Relations & Multimedia Assistant

  • Create and develop Marketing Analysis & Statistics reports
  • Serve as liaison to New York and Paris offices with customer analysis and data
  • Support in special projects such as store connections and email response effort
  • Create information resources and tools to support customer service
  • Write and develop Customer Relations Policies & Procedures
  • Serve as backup Customer Relations representative on Lucent Phones - 866-VUITTON and Global stores
Jan 2000Feb 2002


Cooper Interaction Design
  • Proofread, correct, and finalize all outgoing client deliverables
  • Maintain consistency and quality for all projects through final printing process
  • Coordinate with designers & project managers to achieve content consistency & accuracy
  • Ensure a quick turnaround and delivery to client
  • Create PDFs of final deliverables and burn CDs for archive
  • Research internet for stock photography used in consulting projects
  • Maintain company deliverables archive


Jan 1997Jul 1997

Certificat de Langue Francaise

Universite de Paris, La Sorbonne


MS Access
Retail Pro
Adobe Create Suite
MS Project
MS Office Suite