To whom it may concern:
I am looking for Senior Marketing and/or Consulting Sales positions.
I am an experienced marketing and hands-on business man, and well versed in technology. I have honed leadership and management skills through leading a technology company. At this company, I led commercial activities and marketing strategies for new business development and customer retention, while having full responsibility for P&L. At this role, I was also in charge of leading presentations for large audiences and evangelizing customer about new concepts and products.
As a former Senior Product Marketing Manager for Bematech S/A, a public company with US$ 200M (R$ 320M) revenues, I was in charge of the Retail Solutions Business Unit (which has a turnover of US$ 18M) with full P&L responsibility under a 2 Tier Distribution Model. During my tenure, through portfolio restructuring and new products launching, I was able to increase the Business Unit Gross Margin from 19% to 35%
Additionally, as the company’s Product Marketing Global Leader, I led market surveys and promotional campaigns, implemented actions for demand generation, set business strategies, defined go-to-market strategies, including channel marketing readiness strategies and investments, and managed all activities from concept through development and commercial launching of new products and services. I also supported presales and post sales as well product life cycle activities. I was responsible for elaborating business cases and for leading new product proposals throughout market demand analysis, cost estimative, sales price definition and financial analysis by net present value. Furthermore, I also supported procurement team on developing new product suppliers in Brazil and Asia.
Finally, I led new processes implementation and definition, as well a new product marketing structure based on best of breed concepts of Product Marketing through benchmark of American Technology companies (Pragmatic Marketing Framework). I also have Project Manager skills with formal training and practical experience.
Annibal Hoeschl Abreu, MBA & MSc.