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Anneshia Hardy, BA | mpa | MSC

  • Montgomery AL | Birmingham, AL | Atlanta, GA | Washington, D.C.
  • +12056022811

Educator x Scholar Activist x Brand Strategist x Consumer Researcher  


I am an interpretive scholar with a deeply-rooted passion for education, research, community development, and tackling social issues. Through my professional experience and scholarly research, I have embraced the philosophy that in order to gain a clear understanding of the social phenomena found in today's society, you should have a keen awareness of media effects and its influences on one's worldview. My overall academic and professional objective is to provide scholarly instruction and research regarding media effects and communication studies. I hope that by contributing to this subject matter, I will encourage individuals to take control of their social perception and seek a more balance view of society and its issues. In addition, I aspire to make a significant contribution to the field and to further the research regarding media as an agent for advocacy and social change.



Masters of Science: Strategic Communication 

Troy University

Strategic Communication | Strategic Organizational Communication
Strategic Communication Theories | Strategic Communication Inquiry & Research
Public Relations  | Media Studies | Emerging Media | Communication and Influence


Masters Public Administration: Public Policy

Texas Southern University

Public Policy  | Budget and Finance | Economic Development/Globalization
Science, Technology, & Public Policy | Leadership & Decision Making
Organization Behavior & Theory | Quantitative Methods
Research Methods in Public Administration | Theory & Practice


Business Administration: Marketing 

Troy University

Brand Management  | Market Research | Consumer Behavior | Strategic Marketing  Target Marketing | Small Business Management

Research Interests

African-American Diaspora Media Effects Popular Culture Protest Paradigm
Public Opinion/Engagement Critical Race Theory Agenda Setting Diffusion Innovation Theory
Technological Determinism Uses and Gratification Media Psychology Social Activism 


Research Projects

2015- Present | Multimedia GIS: Empowering the Dismempowered

Dr. Ramakrishnan Alagan(Project Director) | Anneshia Hardy(Co-Project Director) | Dr. Robert White(Co-Project Director)

The Multimedia GIS: Empowering the Disempowered project will further the development of a Geo-Informatics digital database and research model that will map and display significant events, personalities, and policies that have impacted the social and economic structure of a specific geographic location. The aforementioned objective will be obtain through the integration of Geo-Informatics Technologies (such as Geographic Information Systems, Global Positioning Systems, Remote Sensing, and Google Earth), along with qualitative research and interpretive findings by scholars. The results of this project can be utilized to create a multimedia GIS database and research model that can be used by educators, policymakers, and researchers to identify and bring awareness to social issues in other geographic areas, which could encourage and facilitate “call to actions”, “policy reformation”, or “community planning”.

Accepted Presentations/Projects

Book Entry | Hardy, A. J.,  Media Framing and Agenda Setting of  Black Sociopolitical Movements. In Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer Press 2017

Conference Presentations

Hardy, A. J., (2016). Breaking the Frame: Examining the Delegitimization of  African-American Protest by Mass Media and the Need for New Dissent Strategies and Media Policy Reform.  Paper Presentation.  Alabama Political Science Association  Annual  Conference, Troy, Alabama, April.  

Hardy, A. J., (2015). The Revolution Will Be Privatized: The Adverse Impact of Media Framing, Agenda Setting, and Gatekeeping on Sociopolitical Movements.  Paper Presentation.  ASU Research & Creative Symposium, Montgomery, Alabama, October. 

Hardy, A.J., (2012). Digital Roots Organizing.  Paper Presentation. Birmingham Exchange Fund Philanthropy Conference . Birmingham, Alabama. 

Speaking Invitations | Workshops | Lectures 

Invited Speaker (2016). Political Communication and GOTV Strategies in the Age of Mass Media Framing, Agenda Setting, and Gatekeeping. Presentation. Montgomery County Democratic Party Committee Meeting.  Montgomery, Alabama. 

Guest Lecturer (2016). Seeking Opportunities, Obtaining Experience, and Gaining Success.  A three week workshop on preparing to enter the field of Communications, Media, and Public Relations. (CMM 210: Pre-Professional Development). Alabama State University.

Guest Lecturer (2015). Protest Paradigm.  An interactive presentation examining how negative media framing of the Black Panther Party Movement and Black Live Matter Movement dissuades civic engagement. (POS 207: American Government).  Alabama State University.

Workshop (2015). Maximizing Gmail.  A training workshop focused on the utilization of  Gmail tools and Google applications to increase work productivity. (Facilitator).  ASU Center for Perpetual Training and Protocol.

Guest Lecturer (2015) . Ethnic Notions:  Modern Day Toms, Coon, Mammies, & Bucks. A lecture discussing the impact of racial iconography on popular culture. (CMM 205: Media and Society)  Alabama State University

Guest Lecturer (2013).  Digital Voices: A Look at How the Digital Age Redefined Youth Advocacy. Lecture given at the YWCA Youth  Leadership Summit, Birmingham, AL.  (Invited)

Projects in Progress

Article | Hardy, A.J., It's a Different World, So No More Cosby Kids: An Interpretive Analysis of how Media Framing of African-American Culture impacts the African-American Identity in Popular Culture.  (Expected Time of Completion: 2017)

Article | Hardy, A.J., Fly by Night Movements and Pop Up Protests:  Examining the Impact of the Episodic Framing and Issues Attention Cycle on Public Opinion and Public Policy.  (Expected Time of Completion: 2017)

Book Project | Hardy, A. J.The Reel Project: An Illustrative Narrative of Media Effects on the African-American Identity in  Popular Culture Between 1990-2010. (Expected Time of Completion: 2018)

Documentary Film | Anneshia Hardy (Writer and Co-Producer). Don't Believe The Hype. A documentary examining the impact of political framing and the issue attention cycle  on public opinion and public policy. (Expected Time of Completion: 2018)

Academic Appointments

2016-Present | Adviser

Public Relations Student Society of America, Alabama State University   

  • Provide professional resources, support and mentoring to student members.
  • Develop relationships with  regional public relations departments, counseling firms and media. 
  • Provide professional training and workshops  to students in the areas of  strategic communications, advertising, public relations, and research. 

2015-Present | Adviser

Democracy Matters Institute, Alabama State University   

  • Build coalitions of student activists on campus.
  • Develop and manage a Democracy Matters chapter that works with students, faculty and community activists to address social issues.
  • Develop community workshops regarding  community organizing, youth activism,  political communications, and civic engagement.  
  • Provide Training to ASU Democracy Matters members in the areas of political communications and community organizing.

Professional Projects

Political Communications

Strategic Branding Consultant

The World Conference of Mayors

Strategic Marketing Director x Audience Research Analyst 

Youth Voting Campaign | Sponsored by: Birmingham Faith in Action and Pico Network 

Strategic Communications

Strategic Branding Consultant

College 101 |  Sponsored by: Birmingham Education Foundation and Birmingham Coca Cola Bottling Company

Strategic Marketing Director

The State of the Male Youth Summit | Sponsored by: Growing Kings Inc.

Creative Marketing Consultant

100 Mentors:100 Days Campaign | Sponsored by: Growing Kings Inc.

Creative Marketing and Public Relations Director

Puerto Rico Culinary x Culture x Art Tour | Sponsored by: Not Just Catering 

Strategic Marketing Director x Audience Research Analyst x Speaker 

YWCA Youth Leadership Summit | Sponsored by: Birmingham Faith in Action and Birmingham YWCA 

Professional Overview

I am a business developer, brand strategist, and strategic marketing communications professional who is driven to do one thing - deliver short-term and long-term results correlating with each client’s objectives. I hold a Business Administration degree in Marketing and a Masters in Strategic Communications. I have experience supervising creative business teams, meeting tight schedules, and delivering innovative strategic marketing solutions. As a business development and brand strategist, I partner with each client to assemble a firm business structure to ensure placement, credibility and sustainability within their competitive market. As a strategic communications professional, I partner with each client in the development of strategic communications programs and elevating the organization's corporate profile through the development of consistent internal and external corporate brand messaging. My marketing and branding expertise draws from a broad range of practical and educational experiences that give me the ability to analyze market dynamics and translate them into effective marketing strategies, followed by measuring effectiveness for future strategies.

Along with marketing and business development, I also have a passion for community development and researching social issues. I hold a Masters in Public Administration with a concentration in Public Policy. I have worked as Project Manager and Marketing Consultant on various projects within nonprofit, faith-based, and educational organizations. Furthermore, I have exuded proven success in providing the above organizational types with the tools and resources needed to achieve their overall mission through creative, innovative, and target driven methods. My overall work ethic and culture is built upon my passion for researching social issues and improving society through biblical principles, along with practical and scholastic experiences.

Prior to being a business developer and brand strategist, I spent several years in the financial service industry working for prominent investment banks as a Wealth Management Associate and Investment Operations Specialists. With a mix background in marketing research management, strategic communications and finance, I have the ability to develop custom strategies for any client, ranging from product differentiation and branding to price strategy and contract negotiation. In addition, I have the ability to support investor relations programs, providing direction on key message development and support for quarterly earnings and other financial announcements.

Professional Experience


Staff Associate/Marketing Associate  

National Center for the Study of Civil Rights and African American Culture
  • Coordinate and evaluate the Center's digital communication and media strategy.
  • Develop and host public programs regarding African-American culture such as film series, lecture series, book talks, art exhibits, and festivals.
  • Develop and secure funding through grants, co-sponsorship, and individual donations.
  • Prepare monthly reports, statistical reports, and other publications to assess the work of the Center.  
  • Represent the Center to councils, commissions, the community, service groups, and a variety of outside organizations and agencies. 
  • Serve as a member on a variety of boards, commissions, and committees; prepare and present staff reports and other necessary correspondence. 
  • Assist with conducting tours and lectures as scheduled. 

Media and Strategic Communications Consultant

  • Provide strategic communication services for media, public relations, and community programs.
  • Develop and assist with the ongoing operation of the organization’s social media strategy.
  • Provide high-level writing and public relations services for internal and external communication initiatives, including community consultation forums, staff newsletter, intranet and internet, corporate presentations and speeches.
  • Develop messaging strategies, brand visibility campaigns, and tactical calendars.
  • Conduct consumer research, audience analysis, SWOT analysis, and digital analytics research.

Department of History and Political Science

Alabama State University 
  • Assist with the development and implementation of departmental public relations and marketing initiatives.
  • Assist with the revision of departmental internal communication strategies. 
  • Develop departmental branding material in conjunction with the university's  publications department.
  • Assist with the planning and implementation of various department related events and programs. 
  • Draft grant proposals to further university research initiatives.
  • Serve as the student relations coordinator for the department. 
  • Manage departmental budget reports and payroll activities. 

Director of Business Development/Strategic Marketing Manager

Elevated Mind Group, L.L.C.
  • Defined  overall market segments, client base, and industry verticals to target.
  • Developed and executed strategic business development plans in conjunction with working with key internal stakeholders (e.g. sales teams, creative service teams, legal, support, etc.).
  • Developed long-term strategic partnerships in support of the organization's key markets.
  • Served as Director of the Business Development Team  to drive overall strategic marketing and branding strategy.

Wealth Management Associate

Renasant Wealth Management (Formerly RBC Private Asset Management)
  • Managed the collection and payment of U.S. and foreign cash dividends, interest, and mortgage backed securities principal payments.
  • Processed mandatory and voluntary corporate actions, reorganization activity, class action litigation, and security call notices.
  • Processed account opening, transfers, free receives and delivers
  • Reconciled all shadow account financial statements
  • Monitored and processed the contribution and distribution activity for all Escrow accounts.

Institutional Trust Client Service Administrator

Regions Morgan Keegan Trust
  • Assisted Institutional Trust Relationship Managers with meeting client service requirements.
  • Researched, analyzed, and resolved complex issues regarding client’s portfolios and statements.
  • Processed daily account transactions using various Trust Accounting Systems.
  • Handled all client requests in the absence of assigned Relationship Manager.

Investment Operations Specialist

Regions Morgan Keegan Trust
  • Assisted external and internal investment managers with trade orders and issues such as cancels and rebuilds, late affirmation, trade DK’s and new account setup.
  • Processed Sell and Buy orders of various securities such as Treasury Bills, Mutual Funds, and Common Stocks for client directed and external managed accounts through Bank of New York and Depository Trust Company.
  • Settled diverse trade orders such as pairoffs, reverse repos, securities lending and account shadowing.
  • Generated and administered daily financial custody reports.

Professional Skills

Strategic Communications
  • Case Study Development and Analysis
  • Crisis Communication Plan Development
  • Public Relations Strategy Development and Implementation
  • Donor/Sponsor Messaging
  • Press Releases 
  • Emerging Media Strategy
Political Communications
  • Speech Writing
  • Coalition Building/Grassroots Organizing
  • Voter Engagement Strategies 
  • Audience/Opposition Research
  • Media Strategies
Strategic Marketing
  • Integrated Marketing Development/Implementation
  • SWOT Analysis
  • Consumer Research
  • Brand Development
  • Media Buying/Placement
  • Cause Marketing
  • Message Development
Digital Communications
  • Google Analytics
  • Google Tag Manager
  • Mobile Apps Analytics
  • Digital Analytics
  • SEO
  • Adwords
  • Wordpress CMS
  • Joomla CMS
  • Constant Contact
  • MailChimp
  • Hootsuite
Public Speaking
  • Speech Writing and Development
  • Motivational 
  • Educational
  • Advocacy 
  • Persuasive
  • Microsoft Office Suite
  • PeopleSoft 
  • Oracle
  • WebEx
  • Salesforce
  • Advantage 
  • BNY Mellon
  • Depository Trust Company

Professional Affiliations

Community Service/Volunteerism

Montgomery County Democratic Party

CO-Chair Political Strategy Committee

Levi Watkins Learning Center Library

Cultural Heritage Committee Member

National Center for the Study of Civil Rights and African-American Culture

Steering Committee Member

Professional References