Anne S. Richoux

Summary

➡︎ Extensive experience in marketing, communication & business development in international & multicultural environments
➡︎ Trilingual (English, French, Spanish spoken & written) with an excellent knowledge of business cultures in Canada, Europe & Latin America
➡︎ Creation of qualitative and accurate content according to strategies
➡︎ Writing and translation of content to be published on various platforms (social media, blogs, newsletters, articles, websites) according to the editorial calendar
➡︎ Generation of content for requests for proposals, in compliance with internal graphic standards
➡︎ Participation in the development of marketing content strategies
➡︎ SEO content optimization, content customization and adaptation according to the media (web) and target buyer personae
➡︎ Knowledge of social media features and trends (Facebook, Instagram, Twitter, Pinterest)
➡︎ Excellent writing and communication skills, attention to details, capacity to work independently as well as within a team, intellectual curiosity, analytical & synthetical mind

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LinkedIn - Twitter - Instagram - Pinterest - Google+

Work experience

20182018

Proposals & Business Intelligence Specialist

BCF Business Law

Advised and supported professionals in writing business-oriented texts
Generated content to develop proposals according to bids criteria and in compliance with the internal graphic standards
Animated, supervised and managed work team meetings
Created timelines and tracked ongoing projects
Supervised and coordinated proposals’ production in collaboration with the concerned internal departments (translation, computer graphics, information retrieval, editing, formatting and printing)

20172017

Marketing Coordinator

Chartwell Retirement Residences

Developed creative briefs and coordinated the deployment of integrated advertising campaigns, in close collaboration with internal experts

20162017

Marketing & Communication Consultant

MediCapital

Analyzed market data (customers, competition, partners)
Participated in defining the marketing and communication’s strategy
Produced direct mail and direct marketing campaigns (MailChimp)
Set up and managed the company's communication strategy on social media
LinkedIn: + 44 followers
Twitter: + 200 followers
Facebook: + 100 followers

20142015

Bilingual Business Development Analyst

Konica Minolta Business Solutions

Managed the production of requests for proposals all over Canada with high financial and economic issues (> $ 10 million)
Established priorities and deadlines for the various stages of the process (information gathering, writing, review and approval) and carried out a rigorous follow-up
Managed public and private requests for proposals with high financial stakes
Examples of projects: School Boards (British Columbia and Ontario), Ministries (Federal Government), Hospitals, ICAO, L'Oréal

20102013

Copy-writer (Marketing Content)

Atalian Servest

Was the “resource person” and acted as the company’s editor and "content expert" for the design, use and interpretation of requests for proposals and sales presentations documents
Provided customized sales and marketing content in response to public and private bids
Identified and interviewed managers and experts to collect technical information
Understood, translated and adapted technical information to customers’ specific requirements
Collaborated with the Marketing and Graphic Departments to produce visuals and illustrations
Ensured accuracy, clarity, legibility and consistency with company’s standards and guidelines
Created and maintained updated database information and proposal boiler-platedocuments
Participated in coaching and training sessions for the sales teams

Continuously improved RFPs’ competitiveness, quality and time management
Easier access to information by setting up structured modular databases
Standardization of processes with the implementation of template documents
Easier handling with the creation of user manuals
Examples of projects: Renault, Volvo, SNCF, BNP Paribas, LVMH, Aéroports de Paris

20082009

Export Sales Administration Manager

Abbakan Iberia

Supervised sales contract operations, from order registration to delivery and payment
Ensured orders follow-up and delivery, as well as service quality and customer satisfaction
Developed financial dashboards and sales forecasts to define business strategy

20072008

Translator French-Spanish-English

Grupo JG Ingenieros

Translated and wrote engineering manuals and spec sheets for the construction of the Oran’s Convention Centre (Algeria)
Project Cost: $640 M

20042007

Market Study Analyst

Total Lubricants, Total Group

Carried out diagnostic analysis: economic and political intelligence, country forecasting, competition, industry and market’s tendencies, location benchmarking, risks analysis
Participated in the implementation of export strategies, business plans and market researches
Presented results and provided recommendations to the Board of Directors

Education

20182021

CERTIFICATE

Concordia University, School of Continuing Studies, Montreal, QC

Digital Marketing & Web Applications

20032004

MASTER'S (M.A.) IN INTERNATIONAL AFFAIRS

University of Sorbonne Nouvelle-Paris III – Graduate Institute of Latin American Studies, IHEAL - France

International Exchanges Europe-Latin America

19972000

MASTER'S IN BUSINESS ADMINISTRATION (MBA)

International Graduate Business School - Excelia Group La Rochelle - France

Major in Marketing

Interests & Volunteering

- Active member and volunteer in Quebec's Latin-American Chamber of Commerce (CcLàQ) since October 2015

- Volunteer in the Association of Communication and Marketing Professionals (APCM)

- Volunteer in the International Economic Forum of the Americas

- Running on a regular basis: run Paris Marathon and 8 half-marathons -including in Montreal

- First Aid Assistant and Lifeguard (Swimmer)

- Boat licence (Pleasure craft)

Trilingual Content Creator | Marketing | Sales Support