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Summary

➡︎ Extensive experience in marketing, communication & business development in international & multicultural environments
➡︎ Trilingual (English, French, Spanish spoken & written) with an excellent knowledge of business cultures in Canada, Europe & Latin America
➡︎ Creation of qualitative and accurate content according to strategies
➡︎ Writing and translation of content to be published on various platforms (social media, blogs, newsletters, articles, websites) according to the editorial calendar
➡︎ Generation of content for requests for proposals, in compliance with internal graphic standards
➡︎ Participation in the development of marketing content strategies
➡︎ SEO content optimization, content customization and adaptation according to the media (web) and target buyer personae
➡︎ Knowledge of social media features and trends (Facebook, Instagram, Twitter, Pinterest)
➡︎ Excellent writing and communication skills, attention to details, capacity to work independently as well as within a team, intellectual curiosity, analytical & synthetical mind

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LinkedIn - Twitter - Instagram - Pinterest

Work experience

2019

Senior Web Marketing Copywriter (English – French)

Direct Objective Consulting
  • Write web and mobile content and apply web optimization and SEO best practices
  • Conduct terminological and linguistic research to ensure editorial consistency
  • Ensure the overall consistency of content to enhance customer positioning and branding
20182018

Proposals & Business Intelligence Specialist

BCF Business Law
  • Advised and supported professionals in writing business-oriented texts
  • Generated content to develop proposals according to bids criteria and in compliance with the internal graphic standards
  • Animated, supervised and managed work team meetings
  • Created timelines and tracked ongoing projects
  • Supervised and coordinated proposals’ production in collaboration with the concerned internal departments (translation, computer graphics, information retrieval, editing, formatting and printing)
20172017

Marketing Coordinator

Chartwell Retirement Residences
  • Developed creative briefs and coordinated the deployment of integrated advertising campaigns, in close collaboration with internal experts
20162017

Marketing & Communication Consultant

MediCapital
  • Analyzed market data (customers, competition, partners)
  • Participated in defining the marketing and communication’s strategy
  • Produced direct mail and direct marketing campaigns (MailChimp)
  • Set up and managed the company's communication strategy on social media
  • LinkedIn: + 44 followers
  • Twitter: + 200 followers
  • Facebook: + 100 followers
20142015

Bilingual Business Development Analyst

Konica Minolta Business Solutions
  • Managed the production of requests for proposals all over Canada with high financial and economic issues (> $ 10 million)
  • Established priorities and deadlines for the various stages of the process (information gathering, writing, review and approval) and carried out a rigorous follow-up
  • Managed public and private requests for proposals with high financial stakes
  • Examples of projects: School Boards (British Columbia and Ontario), Ministries (Federal Government), Hospitals, ICAO, L'Oréal
20102013

Copy-writer (Marketing Content)

Atalian Servest
  • Was the “resource person” and acted as the company’s editor and "content expert" for the design, use and interpretation of requests for proposals and sales presentations documents
  • Provided customized sales and marketing content in response to public and private bids
  • Identified and interviewed managers and experts to collect technical information
  • Understood, translated and adapted technical information to customers’ specific requirements
  • Collaborated with the Marketing and Graphic Departments to produce visuals and illustrations
  • Ensured accuracy, clarity, legibility and consistency with company’s standards and guidelines
  • Created and maintained updated database information and proposal boiler-platedocuments
  • Participated in coaching and training sessions for the sales teams
  • Continuously improved RFPs’ competitiveness, quality and time management
  • Easier access to information by setting up structured modular databases
  • Standardization of processes with the implementation of template documents
  • Easier handling with the creation of user manuals
  • Examples of projectsRenault, Volvo, SNCF, BNP Paribas, LVMH, Aéroports de Paris
20082009

Export Sales Administration Manager

Abbakan Iberia
  • Supervised sales contract operations, from order registration to delivery and payment
  • Ensured orders follow-up and delivery, as well as service quality and customer satisfaction
  • Developed financial dashboards and sales forecasts to define business strategy
20042007

Market Study Analyst

Total Lubricants, Total Group
  • Carried out diagnostic analysis: economic and political intelligence, country forecasting, competition, industry and market’s tendencies, location benchmarking, risks analysis
  • Participated in the implementation of export strategies, business plans and market researches
  • Presented results and provided recommendations to the Board of Directors
20022003

CRM Marketing Project Manager

Sernam - Geodis Calberson
  • Set up a Customer Satisfaction Service (IT solutions, CRM team, trainings, logistics)
  • Built and implemented the operational marketing plan according to allocated budget
  • Coordinated the strategy with the marketing, production and IT teams
  • Identified sources of acquisition and coordinated external providers
  • Regularly communicated about the project's evolutions with the different interfaces
  • Coordinated and deployed direct marketing operations
  • Implemented and managed the actions carried out by the Telemarketing team
  • Monitored the effectiveness of sales actions
  • Participated in the development and evolution of the CRM tool
20002001

Export Business Development Manager

Areal
  • Developed a strong and reliable network in France and abroad
  • Detected and developed new opportunities for both existing and new customers
  • Promoted products during events organized to meet prospects, customers and partners
  • In charge of the whole sales process: search of opportunities, proposals submission, negotiations and contract signing
19951997

Export Sales Representative (English-French-Spanish)

Pramex International
  • Sold ​​products over the phone in English, French and Spanish
  • Searched the databases to find prospects
  • Contacted prospects by phone to get qualified appointments
  • Organized and set up export sales tours to meet leads
  • Conducted prospecting and sales tours in Europe

Education

Interests & Volunteering

- Active member and volunteer in Quebec's Latin-American Chamber of Commerce (CcLàQ) since October 2015

- Volunteer in the Association of Communication and Marketing Professionals (APCM)

- Volunteer in the International Economic Forum of the Americas

- Running on a regular basis: run Paris Marathon and 8 half-marathons -including in Montreal

- First Aid Assistant and Lifeguard (Swimmer)

- Boat licence (Pleasure craft)