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"Understanding The Psychology of the Buyer + The Business of Real Estate"

AnneMarie Alexander provides powerful marketing and sales strategies to facilitate maximum profitability and sales velocity of real estate developments.

Never satisfied with what everyone else is doing, AnneMarie is always striving to improve performance and enhance results.

As your eyes and ears, she oversees the development of your building's brand from concept to closing. Services include: brand concept, floor plan optimization, product mix, amenity and common space programming, strategic market analysis, creative management of interior design and marketing firms, controlled budgeting and reporting, and unique sales and sales training methodology - all built around the final sale. 

AnneMarie has personally sold over a half of a billion dollars of real estate that she had a hand in developing from pre-development through the closing.

Portfolio Highlights

Select Accomplishments

New Development Sales + Marketing Director

The  Alexander Group, LLC  + Douglas Elliman                                                                                                                      

Development Consultant /  Licensed Real Estate Broker:  Specializing in luxury condominium developments. Expert on all aspects of NYC new construction/conversion acqusition, zoning changes, legal, design, sales & marketing strategies and tactics. Achieved over $500,000 in personal real estate sales in NYC.

Established initial relationships with all Developers and personally secured the business.

Scope of Work includes:

  • Perform competitive analysis, determine project positioning and on-going sales/marketing strategies.
  • Collaborate with the project architect to develop unit mix, amenity package and common spaces.
  • Select & direct the interior architects / designers with regard to material specifications, finishes and on-site model residences.
  • Determine the pricing strategy including gross sell-out and negotiability.
  • Establishe and manage advertising and brokerage budgets required to acheive target.
  • Provide strategic direction to advertising agency to establish marketing message and in developing website, brochure, advertising and sales/marketing tools.
  • Hire, train & manage sales through on-site staff and establish communication systems with outside brokerage firms and on-line resources.
  • Negotiate all purchase transactions resulting in a 100% closing rate.

Manhattan Developments Include: 

  • 211 East 51, 100,000 sf / 73 residences - 100% sold
  • The Heywood, 100,000 sf / 45 residences- 100% sold
  • The Cass Gilbert, 100,000 sf / 50 residences - 100% sold
  • 136 West 17th Street, 10,000 sf / 7 residences - 100% sold
  • 150 West 26th Street, 50,000 sf - 25 residences - 100% sold

Senior Marketing Manager - Johnnie Walker

Schieffelin & Somerset (JV between LVMH & Diageo)

Johnnie Walker Men’s Collection & Johnnie Walker Scotch Labels. Charged with increasing market share and enhancing the image of a mature brand. Led to the creation and execution of a men’s apparel line to reach a new, younger demographic audience. Developed and managed all strategic initiatives including concept, design, distribution plan, sales, marketing and public relations.Highlights:

  • Increased Brand volume 6% while category declined 20%.
  • Managed $36mm advertising and promotion budget.
  • Negotiated first-ever spirit sponsorship of PGA golfer (Jim Furyk).

National Field Marketing Director

Schieffelin & Somerset

Selected by COO to spearhead the development and integration of company’s single largest initiative; which effectively improved the manner in which the Sales and Marketing teams communicated with one another and with the third-party distributor network.

  • Established performance standards, sales training and communication processes for 50 full time and 1200 part-time employees - executed over 10,000 in-field events. 
  • Increased sales in targeted accounts 22% and 19% year one and year two, respectively.
  • Provided strategic direction to eleven marketing teams regarding sales promotional programs. 
  • Managed five regional managers and one business analyst.
  • Secured $2.4m support from distributors toward $4.5m overhead.

Licenses + Training

  • Licensed Real Estate Associate Broker -  New York
  • Licensed Real Estate Salesperson - California 
  • DIAGEO Executive Management Program; London, England