Download PDF

Sales + Business Development

Accomplished Sales + Marketing professional skilled at building new businesses with a results-oriented, entrepreneurial style. Repeatedly developed and implemented strategies that overcame challenges and successfully sold out several NYC condominium developments.

Previously, led the creation and implementation of several new positions, divisions and processes at the corporate level. Proven track record of measurable results: promoted five times in nine years in corporate environment.    

Key Competencies Include:  New Business Development. Pre-development planning. Sales + Sales Management.

                                                       

Professional Training

  • Licensed Real Estate Associate Broker -  New York
  • Licensed Real Estate Salesperson - California 
  • DIAGEO Executive Management Program; London, England

Skills + Qualification Overview

New Development Sales + Marketing Director

The Alexander Group, LLC & Prudential Douglas Elliman

Development Consultant /  Licensed Real Estate Broker:  Specializing in luxury condominium developments. Expert on all aspects of NYC new construction/conversion processes...site acqusition, zoning changes, legal, design, sales & marketing strategies and tactics. Achieved over $350,000,000 in personal real estate sales in NYC.

Scope of Work includes:

  • Performed competitive analysis, determined project positioning, and on-going sales/marketing strategies.
  • Collaborated with the project architect to develop the size / unit mix and common areas.
  • Selected & directed the interior architects / designers with regard to material specifications, finishes and on-site model residences.
  • Determined the pricing strategy including gross sell-out and negotiability.
  • Established and managed advertising and brokerage budgets required to acheive target.
  • Provided strategic direction to advertising agency to establish marketing message and in developing website, brochure, advertising and sales/marketing tools.
  • Hired, trained & managed sales through on-site staff and established communication systems with outside brokerage firms and on-line resources.
  • Negotiated all purchase transactions resulting in a 100% closing rate.

Manhattan Developments Include: 

  • 211 East 51, 100,000 sf / 73 residences - 100% sold
  • The Heywood, 100,000 sf / 45 residences- 100% sold
  • The Cass Gilbert, 100,000 sf / 50 residences - 100% sold
  • 136 West 17th Street, 10,000 sf / 7 residneces - 100% sold
  • 150 West 26th Street, 50,000 sf - 25 residences - 100% sold

Senior Marketing Manager - Johnnie Walker

Schieffelin & Somerset (JV between LVMH & Diageo)

Johnnie Walker Men’s Collection & Johnnie Walker Scotch Labels. Charged with increasing market share and enhancing the image of a mature brand. Led to the creation and execution of a men’s apparel line to reach a new, younger demographic audience. Developed and managed all strategic initiatives including concept, design, distribution plan, sales, marketing and public relations.Highlights:

  • Increased Brand volume 6% while category declined 20%.
  • Managed $36mm advertising and promotion budget.
  • Negotiated first-ever spirit sponsorship of PGA golfer (Jim Furyk).

National Field Marketing Director

Schieffelin & Somerset

Selected by COO to spearhead the development and integration of company’s single largest initiative; which effectively improved the manner in which the Sales and Marketing teams communicated with one another and with the third-party distributor network.

  • Established performance standards, sales training and communication processes for 50 full time and 1200 part-time employees - executed over 10,000 in-field events. 
  • Increased sales in targeted accounts 22% and 19% year one and year two, respectively.
  • Provided strategic direction to eleven marketing teams regarding sales promotional programs. 
  • Managed five regional managers and one business analyst.
  • Secured $2.4m support from distributors toward $4.5m overhead.

Portfolio

Education

BS, Northeastern University, Boston, MA