New Development Sales + Marketing Director
The Alexander Group, LLC & Prudential Douglas Elliman
Development Consultant / Licensed Real Estate Broker: Specializing in luxury condominium developments. Expert on all aspects of NYC new construction/conversion processes...site acqusition, zoning changes, legal, design, sales & marketing strategies and tactics. Achieved over $350,000,000 in personal real estate sales in NYC.
Scope of Work includes:
- Performed competitive analysis, determined project positioning, and on-going sales/marketing strategies.
- Collaborated with the project architect to develop the size / unit mix and common areas.
- Selected & directed the interior architects / designers with regard to material specifications, finishes and on-site model residences.
- Determined the pricing strategy including gross sell-out and negotiability.
- Established and managed advertising and brokerage budgets required to acheive target.
- Provided strategic direction to advertising agency to establish marketing message and in developing website, brochure, advertising and sales/marketing tools.
- Hired, trained & managed sales through on-site staff and established communication systems with outside brokerage firms and on-line resources.
- Negotiated all purchase transactions resulting in a 100% closing rate.
Manhattan Developments Include:
- 211 East 51, 100,000 sf / 73 residences - 100% sold
- The Heywood, 100,000 sf / 45 residences- 100% sold
- The Cass Gilbert, 100,000 sf / 50 residences - 100% sold
- 136 West 17th Street, 10,000 sf / 7 residneces - 100% sold
- 150 West 26th Street, 50,000 sf - 25 residences - 100% sold