Anne Best

  • Olathe US-KS
Anne Best

Summary

I am a dedicated, results-driven leader with 10 years experience in sports marketing, including: brand positioning, sponsorship creation, project management and event planning utilizing direct, traditional and new media channels. Experienced, innovative and committed professional capable of orchestrating a team to get the job done. My sports marketing experience includes the following successes:

  • Professional experience includes high-profile brand management, selling and marketing and event management in a global sports environment.
  • Innovative visionary with the ability to comprehend business needs and translate them into a solid business/project plan.
  • Manager equipped with a “can do” attitude. Ready and willing to help wherever needed with the ability to work collaboratively with others and develop consensus within a group atmosphere.
  • Experience in sporting goods equipment brand management, event programming and activation, retail packaging and product development.
  • Development and integration of both print and digital strategies to optimize reach and frequency of promotional and marketing messaging.
  • Working with market research partners to analyze key performance indicators, interpret results to guide and refine strategies and effective messaging.
  • Establishment of strong communication with teammates and collaboration to ensure flawless execution of all activities critical to product and campaign launch.
  • Track competitive activities and develop strategies to address competitive threats and develop a proactive plan to increase market share.
  • Work productively with external partners, key internal stakeholders and cross functional groups within the organization.
  • Ability to prioritize, manage multiple projects, negotiate and create new ideas in a high pressure environment. Comfortable working under pressure with tight deadlines.

Specialties

Specialties:

  • Marketing & Promotions
  • Event Management
  • Branding & Positioning
  • Strategic Partnerships
  • Channel Management
  • Differentiation
  • Segmentation
  • Advertising
  • Market Research
  • Competitor Intelligence
  • Public Relations

Work History

Work History
Nov 2009 - Present

Executive Director of Marketing

Ringside, Inc.

Direct and oversee the company’s marketing policies, objectives and initiatives for 4 key business units including Ringside, Combat Sports International, Fight Gear and Everlast. Identifies, evaluates and develops new market and product opportunities. Establish corporate marketing strategies and initiate implementation of marketing plan. Review changes to the marketplace and industry and adjusts the marketing plan accordingly. Responsible for leading marketing team to achieve all marketing objectives. Oversee all areas of marketing and recommend marketing mix, including direct mail, e-commerce, advertising, promotional campaigns, endorsements and sponsors, packaging, website media and PR activities, event planning and trade show coordination. Evaluate market research to determine prospective target market and product competition. Participate as a team member on new product review and selection and provide specific market information relating to competitive products, services, prices, and methods of distribution. Develop and execute business plans and budgets for the Sales and Marketing departments. Develop and implement marketing programs that are in alignment with annual business plan.

Sep 2007 - Nov 2009

Director of Business Development

Ringside, Inc.

Developed and managed strategic partnerships to increase market share. Evaluated opportunities, threats and trends within marketplace to guide strategic partnerships, marketing strategy and brand direction resulting in new revenue streams.

  • Relationship Development
  • Contract Negotiation
  • Marketing & Strategy Planning
  • Project Management
  • Brand Ambassador
Sep 2005 - Aug 2007

Marketing Coordinator

Ringside, Inc

Coordinated various integrated communication, marketing and sales initiatives while managing public relations and internal and external communications. Directed all international vendor negotiations and served as the event manager of national, industry and local events and trade shows including Kansas City Guns and Hoses Charity Event and Ringside World Championships.

  • Project Management
  • International Communications
  • Event Management
Mar 2004 - Jul 2005

Assistant Account Executive/Market Research Administrator

Zillner Marketing

Directed marketing projects and managed day-to-day interface between client, creative team and agency. Implemented and tested research techniques to evaluated results and formulate marketing strategies. Additionally she was selected as part of a team to collaboratively launch a company-wide “Total-Integration” technology advancement project.

  • Project Management
  • Direct Response
Oct 2004 - Jan 2005

Game Day Operations Manager

Hula Bowl

Managed marketing and advertising elements associated with game day programming and activation. Assisted with management of media partners and advertising across all channels.Lead development and production of promotional products for partnership fulfillment and fan giveaways.

Aug 2002 - Apr 2003

Marketing & Promotions Intern

University of Central Missouri

Organized and executed all in-game promotions for University athletic events. Assisted with the creation of promotions, sponsorships, press releases, media guides, campus events and radio broadcasts.

Sep 2001 - May 2002

Game Operations Intern

Kansas City Knights

Implemented game day script and executed all on-court marketing promotions. Supported marketing staff at off-site events and special appearances as well as assisting with special events, appearances, ticket sales and database management.

Education

Education

Bachelor of Science - Business Administration

University Of Central Missouri