- Marketing & Promotions
- Event Management
- Branding & Positioning
- Strategic Partnerships
- Channel Management
- Market Research
- Competitor Intelligence
- Public Relations
I am a dedicated, results-driven leader with 10 years experience in sports marketing, including: brand positioning, sponsorship creation, project management and event planning utilizing direct, traditional and new media channels. Experienced, innovative and committed professional capable of orchestrating a team to get the job done. My sports marketing experience includes the following successes:
Direct and oversee the company’s marketing policies, objectives and initiatives for 4 key business units including Ringside, Combat Sports International, Fight Gear and Everlast. Identifies, evaluates and develops new market and product opportunities. Establish corporate marketing strategies and initiate implementation of marketing plan. Review changes to the marketplace and industry and adjusts the marketing plan accordingly. Responsible for leading marketing team to achieve all marketing objectives. Oversee all areas of marketing and recommend marketing mix, including direct mail, e-commerce, advertising, promotional campaigns, endorsements and sponsors, packaging, website media and PR activities, event planning and trade show coordination. Evaluate market research to determine prospective target market and product competition. Participate as a team member on new product review and selection and provide specific market information relating to competitive products, services, prices, and methods of distribution. Develop and execute business plans and budgets for the Sales and Marketing departments. Develop and implement marketing programs that are in alignment with annual business plan.
Developed and managed strategic partnerships to increase market share. Evaluated opportunities, threats and trends within marketplace to guide strategic partnerships, marketing strategy and brand direction resulting in new revenue streams.
Coordinated various integrated communication, marketing and sales initiatives while managing public relations and internal and external communications. Directed all international vendor negotiations and served as the event manager of national, industry and local events and trade shows including Kansas City Guns and Hoses Charity Event and Ringside World Championships.
Directed marketing projects and managed day-to-day interface between client, creative team and agency. Implemented and tested research techniques to evaluated results and formulate marketing strategies. Additionally she was selected as part of a team to collaboratively launch a company-wide “Total-Integration” technology advancement project.
Managed marketing and advertising elements associated with game day programming and activation. Assisted with management of media partners and advertising across all channels.Lead development and production of promotional products for partnership fulfillment and fan giveaways.
Organized and executed all in-game promotions for University athletic events. Assisted with the creation of promotions, sponsorships, press releases, media guides, campus events and radio broadcasts.
Implemented game day script and executed all on-court marketing promotions. Supported marketing staff at off-site events and special appearances as well as assisting with special events, appearances, ticket sales and database management.