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Work Experience

Mar 2013Present

Business Development, Content & Brand Strategist, Principal

Anne Mandler, Inc.

Lead Marketing & Business Development For Visionary Brands, Experts and Entrepreneurs. Drive brand and lead sales for training and education based organization. Founded ANNE Magazine digital marketing group and architected a comprehensive strategy for the integration of digital technology.

  • Grew open and opt-in rates by 38% in 2015. Increase online web targets growing leads to 5.2 million visitors by rolling out a new, partner based e-commerce platform.
  • End-to-end negotiation experience including identifying, developing, and executing successful partnerships such as large scale marketing deals, intricate digital media transactions, and nurturing strategic relationships.
  •  Develop and implement all customer and data research and testing. Build-out and expand marketing, research and creative teams. Grow agencies and in-house staff operations.
Sep 2010Present

Marketing Executive

Conscious Living Collective

A consulting firm that specializes in bridging the gap between dynamic non-profit organizations and cutting edge for-profit organizations.  As the Chief Rainmaker and Foundation Activist, I increase visibility for Cause Organizations through social media, digital and integrated marketing opportunities.

  • Teach social organizations how to increase growth and thrive using hybrid business models, strategy and increased traffic through online advertising and social sharing.
  • Produced an 18% increase in affiliate account growth by differentiating the client’s brand messaging platform with an integrated digital marketing campaign.
  • Secured a 28% increase in employee retention rate for 2 year cycle through the design and launch of a suite of customized social media, and mobile marketing programs aimed at top tier giving partners.
20082014

President & Founder, Strategic Marketing For Entrepreneurs

Mandler Creative

Lead design consultant specializing in the strategic development and positioning of corporate brands through the design of identity, print, packaging, user interface, environmental, and web programs. Developed email marketing methods such as database and tracking of customer buying habits, buying trends and product management. 

  • Earned an 18% increase in operational margins by restructuring internal teams and saving on professional fees.
  • Increased online and offline traffic for organizations through improved digital and visual presence. 
  • Eliminated redundancies and conflicts between traditional and digital marketing plans and put in place an integrated structure emphasizing sustainability and cost effectiveness.
20042007

Sr. Manager, Corporate Internal Communications

Symantec

Developed, led, and grew internal communications team for $6B Fortune 500 leader in public computer software and security. Modified and drove Symantec’s values, vision, and brand across internal communications programs through collaborating with cross-functional teams. Supported numerous marketing campaigns and implemented corporate outreach programs. 

  • Launched internal recruiting site for talent acquisition and onboarding order to attract potential new hires. Implemented process for CSR and BCDR groups to follow and expand into global communication team. Prospected and formed industry networks with leaders from multiple organizations.
  • Complex organizational teaming, including developing, and executing successful internal and cross-functional partnerships to execute large scale M&A deals, marketing campaigns, complex software transactions, and strategic relationships with external partners and agencies.
  • Shaped corporate culture, grew positive employee morale, and provided strategic and tactical counsel and guidance to senior leaders while ensuring accurate and consistent global messaging. 

Summary

Love to do:

+ create (vision, ideas, solutions)
+ brand strategy
 and experiences
+ business strategy

+ build high performing teams
+ develop individual talent (unlock possibility)
+ innovation (ideas)

+ customer insights
+ loyalty. customer experience.
+ organizational capacity building
+ teach conscious leadership

Really good at:


+ thinking big
+ building organizational capacity
+ building strong brands
+ inspiring greatness in individuals and teams
+ leveraging great range (cross sector leadership experience)
+ fundraising
+ creating and encouraging new ideas
+ inquiry and self reflection
+ consumer driven strategy

+ building and leading teams



Specialties: GM, Business Strategy, Brand Strategy, Brand Experiences, Innovation, Capacity Building, Mindful Leadership, Team Development, Group Facilitation, Marketing and Communications, teaming closely with Recruiting and HR.

Strategic Business Development and Marketing Leader offering 18 years of experience executing strategic partnerships, translating business initiatives and marketing strategies into bottom-line results in sales, revenue, valuable partnerships and client growth.

Skilled at creating relationships built on trust, I teach individuals and teams how to cultivate passion for their work, hit their goals, and lead with any level of experience.

Core Competencies

  • Business Development and Brand Management
  • Customer Driven & Relationship Minded
  • Lead Generation 
  • Digital Delivery Infrastructure
  • Market & Consumer Intelligence
  • Virtual Sales Leadership Integrated Marketing Merchandising Strategy
  • Mobile & Social Media Relationship Business & Pricing Strategy
  • SEO, SEM & Web Analytics Budget Focus
  • Team Leadership Stakeholder
  • Engagement Talent Acquisition/Development Direct Marketing

    Education

    2008

    Stanford University
    • Writing with the NYTimes Book Review.
    • Creative theoretical and applied persuasion, writing for business development and entrepreneurship.
    19931995

    B.A. Speech/Communication, Broadcasting

    Colorado State University
    • Advanced coursework included speech, business administration, organizational and interpersonal communication.
    • Master's Coursework analysis in negotiations, human interface and psychology.
    19911993

    University of Colorado
    • Coursework in Business Administration, Behavioral/Child Psychology, and Fine Art
    • Associate Instructor, Contemporary Social Issues and Human Values Course: taught 600+ students in an integrative lecture environment
    • Art Teacher for 5th graders struggling through divorce, violence and loss at University Hill Elementary School

    Notable Achievements

    Business Strategy & Leadership
    • Generated $1.2M in sales through the successful launch of an online beta version of web e-commerce site complemented by extensive digital and email marketing efforts.
    • Secured 28% customer acquisition growth via web loyalty for Symantec.
    • Delivered a 21% sales increase in 9 months by designing qualitative and quantitative research programs to understand customer needs, test new campaign tactics, and measure customer experience.
    • Recognized in the Top 10% of leadership based on overall performance and potential and earned nomination to the Communication in Organizations advanced training.
    • Drove 32% plus increase in online revenue for retail clients by developing innovative Social Media, Knowledgebase and SEO/SEM programs targeting key customer segments.
    • Successfully evolved brands at large tech and retail organizations

    Brands/Organizations

    I’ve evangelized these organizations: Apple, Global Giving.org, United Colors of Bennetton, Kristine’s, Mad About Shoes, California Waldorf Schools, Sister Schools.org, Sedgwick, Medlen & Carroll, UNICEF, Global Giving.org, The Climate Reality Project, Symantec, and Veritas.

    Giving Back

    Director of Admissions, Santa Cruz Waldorf School

    Introduced and promoted the world’s fastest growing educational movement. Created and grew strategic marketing plan. Led all marketing and branding efforts. Grew the organization’s administration, faculty and community. Evaluated the economic and cost-benefit of strategic partnerships. Supported the strategic objectives and interests of Board fundraising.

    • Lead cross-functional teams including Product, Operations, Engineering, Legal, Finance, Tax, Accounting, and senior management to execute on the relationships.
    • Developed best practices to foster, manage, and track prospecting opportunities, foundation support, introduced online fundraising and cultivating legacy relationships to renew a 1.2M budget.
    • Reengaged high level giving relationships that were previously neglected.

    2013 — 2014

    President, Board of Trustees
    July 2014 — December 2014 (6 months) 

    Advisor to President, Board of Trustees
    December 2012 — June 2014 (1 year, 6 months)

    Chair, Development, Board of Trustees
    November 2012 — December 2014 (2 years, 1 month)

    Portfolio

    http://annemandler.com/portfolio