Anna Vassileva

Anna Vassileva

Work experience

Work experience
Apr 2011 - Present

Brand Purchasing Manager

Purchasing Brand Agency

• Own-brand development - logos, packaging, merchandising.

• Development of partnerships with international brands and negotiation of exclusive contracts. Representedbrands: Henkel, Persavon, Real Silva, Lanson, Heinz, Righini and others.

Jan 2011 - Mar 2011

Product Manager Assistant

JL International Styleco

Clothing and Sportswear:

• Launch of studies for 400 ref., Developing specifications, shopping, sample's control, product validation, negotiation with the suppliers (price, packaging, lead time), analysis of the ranges, creating tools for marketing, follow-up marketing programs and promotions.

2007 - 2010

Product Manager Purchasing Adviser

Art Import

• Construction of the Turn over of the product range. Analysis of quantitative and qualitative performance of the range and corrective actions.

• Collections development by theme based on new trends, construction of trend books, development of new products (from the concept to the market : design brief, packaging design, mold/samples follow up, marketing plan, visual communication, advertising POS guide...)

• Prospection of international markets, sourcing for products: furniture, decor, women's fashion and fashion accessories.

• New brand creation, management of development and launch of new brand and projects.

• Analysis of viability of new projects and new trends, competitive intelligence, market research.

• Product and collections development, competitive monitoring, range assortment and product strategy (margin, volume, loss-leader).

• Travel for negotiations and product development with suppliers in Asia (China, India, Indonesia, Singapur, Philippines, Thailand).

• Booth design, displays for trade shows, corners and window displays, photo shoots, catalogs and advertising.

Mar 2006 - Sep 2007

Project Manager

Publikalia Marketing Agency

• Designing advertising projects,launch campaigns, e-marketing and visual merchandising.

• Plan media, event management, international projects - Spain, The United States, Russia.• Customer monitoring, team management.

2004 - 2005

Freelance Designer

Freelance Designer

Customers: Jean-Paul Gauthier, Les Galeries Lafayette, Studio Grégoire de Gaulle, Segway Human Transporter, Café Loft Alicante

2002 - 2004

Commercial Assistant

C.Quoi - Design Editor

Design edition: Offering useful objects which bring a touch of humor into everyday life.

• Product development, sourcing suppliers, follow-up of the production process.• Coordination of the import logistics,follow-up the delivery lead-time.

• Stands design for trade shows, displays.

• Foreign customers and foreign agents monitoring .



Graphic designer

Cetec-Info school



Software and Internet environment (PC / Mac)

Advanced software skills, webmarketing, desktop publishing applications and office software Excel, Word, PowerPoint SC4 Adobe - Photoshop, InDesign, Illustrator, Flash AS400


French, English, Spanish - current (trade negotiations) Russian, Bulgarian