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Anna Persson

Experienced HR Professional | Sponsor Account & Event Manager | LinkedIn Trainer | Networker with a talent for building strong relations

Work experience

Feb 2014Present

Career Adviser

Malmö University - Malmö Sweden

Using my expertise in full life-cycle recruiting, career planning, networking and social media, I help, students and professionals turn their expertise, passion and strengths into a fulfilling career.

  • Responsible for designing and facilitating skill building career workshop
  • Organizing networking events, interview programs and career panels
  • Creating CV, cover letter and job interview guides
  • Developing and implementing social media initiatives

Advising students and professionals on:

  • CV and cover letter writing, job search strategies
  • Interview preparation and interview training
  • How to network their way to a job using on and off line networking 
20132014

Recruiter & Business Development Manager

Dreamwork Scandinavia - Malmö Sweden

In the role of sub-contractor delivering the most powerful solutions possible for clients looking to either recruit or bridge a critical management gap. Building and strengthening relationships with existing and new clients.

  • Strong ability to assess qualifications, personality and corporate culture fit
  • Identifying candidates using various recruiting tools including LinkedIn, Monster, internal database, referrals and networking
  • Effectively sourcing, screening and managing highly qualified candidates in a goal driven environment
  • High ability to spot new business opportunities and close deals
20102013

Event Manager & Online Marketer

Capturing Creativity Europe - Sweden

Independent corporate events manager, organizing, planning and managing conferences, seminars, workshops and business development programs. Building and managing a membership site with free and paid membership levels for products targeted to solopreneurs.

  • Total project and onsite event management
  • Content development & speaker sourcing
  • Writing of event sponsorship proposals
  • Web Communication, Event Marketing & Social Media
  • Online content production combining written content, audio and video
  • Creation of opt in forms and squeeze pages to capture leads
  • Creating auto-responder campaigns
  • Writing of newsletters, execution of teleseminars and expert interviews
20062010

Conference & Sponsor Account Manager

W.I.N. Global Leadership Conference - Milan Italy

In charge of large scale leadership conferences for up to 1.000 delegates from multinational companies, business schools and international organizations. Sponsors including HP, Shell, Unilever, Microsoft, IHT, IBM, Whirlpool, Continental Airlines and top Business Schools: IMD, IESE, ESADE, London Business School, SDA Bocconi.

  • Building strong and strategic partnerships with major stakeholders from high profile companies and business schools, bringing in new business
  • Leading and motivating multicultural teams of 10-30 people ensuring timely and profitable delivery
  • Managing venue search of suitable locations in Europe
  • Developing detailed project plans and producing operations manuals
  • Managing and negotiating with external suppliers
  • In charge of post-conference communication and reporting
20032006

Senior Recruitment Consultant

Manpower Management - Milan Italy

Based on my ability to deliver concrete results with Manpower Sweden, I was hired to support the expansion of Manpower Management's executive level recruitment in the Professional Services (Finance & Accounting Professionals, HR Professionals) and Financial Industries in Milan.

  • Performing business development to source new clients
  • Developing and maintaining productive relationships with clients, resulting in repeat business and referrals
  • Managing the entire recruiting life cycle from sourcing candidates to closing offers, ensuring consistent and effective 6-8 weeks recruitment process
  • Implementing staff training and development program to help educate and apply recruiting skills for junior recruiters
20012003

Project Manager & Conference Coordinator

W.I.N. Global Leadership Conference - Milan Italy

Conference coordinator for large scale leadership conferences for up to 1000 delegates from multinational companies and international organizations. Head of logistics and registration, playing a key role in ensuring a successful delivery of the conferences.

  • Responsible for venue search of suitable locations in Europe
  • Coordination of all logistics before and during conferences
  • Research and speaker sourcing
  • In charge of travel arrangements for key note presenters
  • Managing all group room settings, catering and banqueting
  • Coordination or all conference marketing material including print
19992001

Recruiting Manager & HR Officer

Adera AB - Stockholm Sweden

A startup e-business company with operations in seven countries. Successfully contributed to people management strategies both at strategic and operational level to support the rapid expansion. Reporting to CEO and member of office management team.

  • Coordinating with hiring managers for their talent requirements
  • Delivering an extensive number of full life-cycle recruitment of technical and non technical positions on middle and senior levels
  • Managing relationships with external partners: executive search agencies and media
  • Supporting organization in HR matters such as on-boarding program and HR policies
  • Specifying and implementing an employee competence database
19961999

Group Recruiting & Interim Staff Manager

Manpower - Stockholm Sweden

Start-up of a new temporary staff division focusing on HR, Banking and Financial Services professionals.

  • Responsible for sourcing, recruiting, developing and redeploying temporary staff, managing a team of 30 full time temporary staff
  • Evaluating applicants’ skills and personal profiles through tests and OPQ assessments to guarantee client satisfaction
  • Negotiating corporate fee agreements
  • Maintaining repeat business relationships with clients
  • Developing an expansive high quality candidate database by and using personal and professional networks, direct recruiting and interviewing
  • Conducting salary negotiations and annual staff appraisals
19931995

Credit Officer

JP Bank - Stockholm Sweden
  • For a boutique bank administered mortgages to high net worth individuals
  • Analyzing credit risks and assigning ratings for mortgage products
  • Presenting private and corporate client applications to credit committee

Profile

  • Intercultural open-minded with a global perspective
  • Dynamic communicator with a passion for building long term relationships to generate business and referrals
  • Entrepreneurial spirit and drive
  • Proven ability to lead, motivate and engage team members to generate new ideas and improve results
  • Take pride in providing exceptional service in everything I do

Education

19901993

BA in Business and Administration Accountancy and Finance

University of Stockholm

References

Monique Y Wells - Entrepreneur

Anna and I worked together to organize a 2-day live event in Paris. Throughout the entire project, she was a consummate professional. She constantly provided guidance regarding the logistics of the program, created the Web platforms for marketing and sales, and worked to promote the event as well. She was prompt, forward thinking, and reliable. Communicating with her was always straightforward and pleasant. I highly recommend her as a meeting planner. April 2013

Kari Nysted - Partner MCRG

“Working with Anna during W.I.N. global leadership conference 2007 in Oslo I experienced her as a warm person with great ability to organize and inspire the team and ongoing tasks in an excellent manner.”

March 2008

Johanne Gallagher - Masters in Strategic Leadership

“I worked with Anna at two global leadership conferences and it is a pleasure to work with her. She is a very efficient woman and is able to manage so many project details during the conference, it is amazing to watch her go. At the same time she stays relaxed, cool and pleasant with everyone she works with. I found her to be an excellent role model and admire her for her professionalism, multitasking abilities, drive and endless energy.”

January 2010

Susanna Lindblom - Executive Coach

“I have had the pleasure of working with Anna. She´s an incredibly generous, honest, transparent and trustworthy person. She is very proactive and results oriented and does not hesitate to contact people at the highest levels to help projects move in the right direction. What I admire most of her is her resilience and networking skills - awesome!”

February 2013

Carina Pierre Rochard - Conference Sponsorhip Director at International New York Times

“I had the pleasure working with Anna several years in a row, in her role as conference manager. It was always a pleasure dealing with Anna as she was very professional even while she was under a lot of pressure. Anna has a real passion for the work she is doing and I am looking forward to working with her on other projects.”

January 2011

Sarah Santacroce - Small Buisness Digital Marketing Mentor

“I got to know Anna via LinkedIn and our initial client-service provider relationship turned into a long term friendship. I know Anna as a great networker, extremely customer-service oriented & always looking for ways to help other people. Anna is a self-motivated person, if she sets herself a goal, she will achieve it, no matter how many hours she has to put into it. I can highly recommend her to any potential employer.” January 2013

Social Media

E-book

Skills

Email and Social Media Marketing
Aweber Constant Contact LinkedIn
Content Management System (CMS)
Wordpress
Languages
Swedish: Native English: Fluent Italian: Fluent Danish: Intermediate Norwegian: Intermediate Geman: Basic

Objective

Being part of a progressive and sustainable organization that provides an atmosphere of mutual growth and benefits. Continually learn, develop and improve my skills and knowledge in order to take on additional responsibilities. Be supportive of others, live a healthy, honest and happy life. 

Professional Associations

European Professional Women's Network Member of EPWN, offline and online networking and leadership development platform for professional women of sectors and industries. Represented in 19 different cities in Europe, with 3000+ members and more than 90 different nationalities. Member of the Board and Treasurer for PWA Milan in 2002-2003. http://www.europeanpwn.net/

85 Broads  A global women's network whose mission is to generate exceptional professional and social value for its members. 2012 - 2013 served as member of the Scandinavia Chapter Leadership Team, responsible forthe south region networking meetings andevents.  http://www.85broads.com/

Interest

Travelling, jogging, reading and films