Anna Pakman

Anna Pakman

Summary

I am a 2009 MBA graduate of Columbia Business School with concentrations in marketing and media management. I am particularly interested in career opportunities in the digital media and television fields. I have worked with a number of top brands on creating media and marketing plans, online video strategy, and social media integration campaigns and web features.

Work History

Work History
Jan 2009 - May 2009

MBA Intern, Digital & New Media

Oxygen Media
* Developed proposals for new website features to increase user engagement with Oxygen.com, including: -a social bookmarking and shopping application -an online karaoke destination -a user-generated marketing application * Assisted with production and promotion of digital initiatives across new media assets -seeded social networks to promote the launch of MakeOvermatic, which quickly became Oxygen's most-trafficked casual game -wrote a monthly blog for Quizfarm.com -created wireframes for various new features and site improvements *Conducted in-depth research on brand-related activity on Twitter
Jan 2009 - May 2009

Intern

NBC Universal
See Oxygen description.
Sep 2007 - May 2009

MBA Student

Independent Study and Consulting Projects: * Study on the consumption behavior of people with disabilities as related to film, television, radio and the Internet (sample size 600+, respondents from 47 of 50 US states) * Integrated media plan for a major liquor brand * Signature service design for a major couture fashion brand * Marketing plan for digital music player and subscription service
Oct 2008 - Dec 2008

Social Media Marketing Intern

TV Guide Online
* Analyzed opportunities to grow the brand by leveraging its presence on leading social networking sites (MySpace, Twitter, Yahoo! Answers, Mixx and Google Knol) and researched social media marketing trends in the entertainment industry * Edited content and seeded social networks to drive traffic to TVGuide.com
May 2008 - Aug 2008

PBS Kids, MBA Strategy Intern

PBS
* Developed a strategic plan and business model for an online video service for PBSParents.org; met with managers and executives across the organization to build buy-in * Evaluated and prioritized archival content, programmed play lists, created producer information packets, assisted with digital rights acquisition strategy formulation * Benchmarked competitor practices in the online video and social networking markets
2006 - 2008

VP Business Development

[with]tv
* Co-authored strategic business plan, 5-year projected budget, and pitch book * Researched and analyzed channel’s target market and industry conditions
Oct 2005 - Jul 2007

Associate

BlackRock
* Negotiated settlements and resolved trade problems for a $9 billion portfolio of US and European syndicated bank loans; served as a liaison between internal and external counterparts including portfolio managers, sales desks, and attorneys * Saved over $100,000 in fees by improving the process of managing operations for portfolio launches and redemptions valued at over $50 million each * Automated several reporting and invoicing processes, doubling their efficiency * Supervised interns and interviewed potential candidates for employment * Conducted training workshops to familiarize new hires and colleagues in other departments with loan products; authored training materials
Jul 2004 - Oct 2005

Analyst

JPMorgan Chase Bank
* Negotiated settlements and drafted contracts for bank loan trades; performed due diligence; served as a liaison between internal and external counterparts including traders, back office personnel, and institutional investment managers based all over the US, the UK, and India * Best Par Closing Group Award (Loan Market Week) - recognized along with team for outstanding client service
2000 - 2004

Management Consultant

Southampton Fresh Air Home
* Created and ran a successful computer education program for special needs youth * Re-designed and managed web site; performed search engine optimization; doubled number of hits * Developed domestic recruiting strategy, wrote job requisitions
2003 - 2003

Intern

Booz Allen Hamilton
* Researched grants and developed fundraising strategies for two non-profit clients * Wrote content for a marketing campaign for an internal initiative * Provided administrative support to partners

Education

Education
Sep 2000 - May 2004

BS

New York University