Anna Kastreva

Work History

Work History
Nov 2003 - Present

Freelance author

Capital Weekly

Writing articles on the Bulgarian internet and IT markets.

Dec 2005 - Present

Freelance author

www.jobs.bg

Journalist at the magazine section of the site.

Mar 2006 - Present

Freelance copywriter

Sisley, part of Benetton group

Writing the scenarion concept and line-up for the awards ceremony of the contest "Sisley - Utopia and Reality"

Aug 2009 - Present

PR Manager

New Moment PR Agency

Main Responsibilities:

Strategic planning and implementation of Public Relations fields: Corporate communications, Brand PR, Product PR, Media relations, Event management, Digital Communication, CRM, etc.

Key clients and projects:

Samsung Electronics, Toyota Balkans, Danone Serdica, Emporiki Bank Bulgaria, Sofia Architecture Week, Sofia Design Week

2006 - Aug 2009

PR Manager

Active Group Agency

Key Clients:

Corporate:

KBC Group, DZI Insurance, Vinprom Peshtera, QVT Fund, Yachting BG, Survivor BG (bTV), Mall Varna, EGO Magazine, etc.

Institutional and political:

Ministry of Finance, Sozopol Municipality

Oct 2004 - Dec 2005

PR Executive

BBM Advertising Agency

Main Responsibilities:

Development and implementation of PR activities for the clients of BBM Advertising, combining short-range programs of work with long term plans. Event management, Media relations, Preparation of statements and interviews, etc.

Key Clients:

Pernod Ricard, Ruvex, Sofmil, Mitsubishi Heavy Industries, BBM Advertising,Big Bang, etc.

Oct 2001 - Oct 2004

Journalist

Dnevnik Daily

Main responsibilities:

Covering the IT and Telecommunication industry, Advertising and PR market, and others business areas. Preparing daily news articles and market analyses.

Mar 2000 - Oct 2001

Journalist

Autogas magazine

Main responsibilities:

Writing articles for vehicles, using gas fuel system and covering the development of the gas industry in Bulgaria.

Dec 1999 - Mar 2000

Trainee Reporter

Bulgarian national television

Covering European union news and explaining to a wide audience, creating reportages for special European topics, which could be important for the Bulgarian nation.

Education

Education
1993 - 1998

91st German language school "Prof. Konstantin Gulubov"

References

References

Vassil Atanasov

I have known Anna since we worked together at Dnevnik Daily, so I can share two different  impressions of her – as a loyal colleague, who I could always count on and as a PR Professional, who she became after leaving the newspaper.  

As a colleague Anna creates a very pleasant working atmosphere even in the most stressful situations. She is always willing to cooperate and prioritize the tasks in short deadlines. It is very easy to work with her, because she always takes someone else’s cause as her own and gives her best to achieve good results. Anna is showing the same properties in her career as a PR Professional. Always ready for a quick reaction, Anna has become a PR Person with whom I have achieved many win-win situations.

Anna’s personal qualities also contribute to her professionalism, because she is an extremely positive person who is not afraid of big work amount. She always solves problems individually, often in a very creative manner.

Valeria Angelova

I know Anna since 2002 when we worked together on some freelance projects.

I have some keywords for Anna:

Positive

Talkative (in a second chance ;)

Tolerant and able to work in a team.

Organized, this skill make the work with her easy and challenging.

Awesome sense of humour - very, very important for work in a pressure.

Unusually flexible, adaptive and resistant to tension.

I strongly recommend Anna like a good co-worker to an employer who needs people with rich experience and various of qualities.