Anna Ahrenberg

Summary

Product Group Manager with operative responsibility for assortment and financial results. Specialized in operational and strategic work with the product line from first idea to finished product. Creative phase in Sweden and production in China and Eastern Europe. Focus on publishing and print with the property of international licensors. Interested in innovative enterprises with creative product portfolios.

Work History

Work History
Mar 2003 - Present

Product Group Manager

Egmont Karnan AB
Executive brand and group manager 2005 – Present • Developed and implemented a business strategy for the group with Rev. 5 Mio EUR FY’2007. 15% revenue increase as a result (FY’2005 to present) • Team responsible for 4 editorial and product managers. • Total product life cycle/development and product launch responsible, maintaining an assortment renewal of 30% annually. • Head negotiator with international vendors in China/Europe, including commercial licensees, e.g. Disney, BBC, Fox, Mattel. • Collaborating marketing concepts with PR agencies and design departments prior to the launch of Egmont’s products. • Executive board member of Games and Activities (G&A) with a 17 Mio EUR Revenue 2007
Jan 2004 - Sep 2005

Product Manager

Egmont Karnan
Product Manager Magazines Jan. 2004 – Sep. 2005 • Reengineered the marketing strategy for the magazines within my scope of responsibility with a record of a 20% sales increase as a result. • Built brand recognition/positioning for Egmont’s magazines for teen, sport and travelling market segments. • Member of the executive board for the editorial magazines division. • Responsible for all parts of magazine product development including defining marketing strategy, media procurements, outline and design of campaign materials, identification of new distribution channels and conduction of promotional events. • Operational responsible of printing procurement of the magazines, with a monthly production of 200 000 magazines.
Mar 2003 - Dec 2003

Trainee

Egmont Karnan
Trainee Mar. 2003 – Jan. 2004 • In addition to get an in-depth know-how of the company’s products and processes, also responsible for the design and conduction of marketing plans and reports.
Aug 2000 - Feb 2003

Marketing assistant

CellaVision
Marketing assistant Jun. 2000 – Feb. 2003 • Conducted marketing analysis, market segmentations and reports in order to find new opportunities for the software application - Diffmaster™. • Created and implemented a CRM system providing efficient customer support. • Part in the approval process of an FDA application and creation of the quality manual, which is a prerequisite for the approval.

Education

Education
1998 - 2002

Master of Business Administration

Lunds universitet
Studies abroad: 2000 at HEC Montréal, Canada Studies in Behaviour science 1 year at Lund Univisersity
2000 - 2000

Bac

Université de Montréal - HEC Montréal
Exchange