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Anna Samorodova

Business Development / Project Management/ Marketing Communications

Work History


Business Development Director

Apple Love event agency

Generate product development ideas

Develop creative strategy
Marketing communication mix building
Planning and coordinating the implementation of business plans and the penetration of new markets
Product portfolio development
Develop relationships with potential client decision makers and partners
PR and brand positioning strategy

Some of clients and partners: L'Oreal, Mitsubishi, Xerox, Gazprom Space Systems, I. S. Group.


Marketing Director

Lekvi Group,

Development and implementation of the Brand strategy
Marketing strategy planning - including campaigns, events, digital marketing, PR, POS

PR communication strategy building  - offline (incl. customer loyalty programs) and online (SMM, SEO)

Development of short- and long-term plans and budgets for the marketing, communications, public relations program  

Analysis of competitive environment and consumer trends

Overseeing implementation of the Marketing strategy

Event-marketing communication campaigns - presentations, PR indoor and outdoor events, exhibition participation, barndloyality networking events, 
Cross-promotion programs development


Head of Marketing and PR department

Tet-a-Tet magazine

Magazine concept and brand identity building 
Brand developing strategy planning

Development of pricing strategies

Development and implementation of PR-campaigns

Create marketing materials to support the role of PR (press releases/media packs, etc.) in collaboration with the in-house designer

Responsible for editorial direction, design, production and distribution 

Increase the membership base, develop and implement a company wide plan to increase sales


Personal Assistant to Chief Executive Director

Bank of Khanty-Mansiysk representative office in Czech Republic

Develop and maintain good working relationships with key Client contact
Searching for a new potential spheres, partners, markets

Assist in preparing project proposals and estimates

Act as the primary contact with the client project manager

Meetings and negotiations organizing

Schedule and run meetings

Conferences, receptions organizing      



Master's degree of Public and Municipal management

RANEPA (The Russian Presidential Academy of National Economy and Public Administration)
09.2006 06.2007

Integrated marketing communication expert certificate

Central European Advertising Art Institute
09.2005 06.2008

Bachelor of Business and Management

ESMA (High School of Marketing and Business Administration)

Hobbies and activities

Everyday adding and up-grading knowledges I have collected during the life, self-education, widening up the horizon, catching every chance to visit open collaboration classes and networking meetings, conferences. 

Traveling – love meeting new people, discovering new places, „absorbing“ interesting ideas which can be useful in the future.

Running individual social and cross-cultural projects.