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Anna H. Morris

Senior Account Manager

Work experience

February 2014 Present

Senior Account Manager

Go Overseas

1) Client Management 

  • Responsible for all enterprise accounts
    • 132 clients on a cost-per-click (CPC) subscription model, total value >$1.6 million 
    • Onboard and assist clients in launching, managing, and measuring CPC campaigns
    • Hit churn rate goals every quarter (97% retention rate for enterprise accounts)
    • Oversee 450+ custom pieces of client marketing content per month
  • Manage an Associate Account Manager who runs flat-rate SaaS subscription service
  • Hired and manage remote Copy Editor
  • Collaborate with internal marketing team (using Asana) to feature customer stories in blog  
  • Implemented team's CRM, Streak, from scratch 
    • Build and manage reporting for C-Suite Executives to facilitate data-driven decisions and drive company KPIs
    • Systematization has since been adopted by other colleagues on sales team (increased team efficency 3x)
  • Build and strengthen client relationships by attending and presenting at leading industry conferences 

2) Special Projects Campaign Management  

  • Key point of contact for annual co-marketing campaigns with Education New Zealand and Enterprise Ireland (the company's most valuable Special Projects contracts to date, worth ~$1.1 million in total, not included within enterprise accounts value highlighted above
    • Independently converted 75% of campaign stakeholders (free-tier) to paid clients as a result of these collaborations
      • To-date retained 100% of these client conversions  
May 2015Present

Co-Chair (volunteer position)

NAFSA Marketing & Communications Member Interest Group (MIG)
  • One of 50 MIG leaders for a 10,000 member community
  • Launched the group's website and actively contribute content on a monthly basis
  • Host webinars and SlackChats on marketing in international education
  • Organize MIG open meetings at 12 conferences throughout the year
May 2013February 2014

Study Abroad Advisor

St. Cloud State University
  • Promoted from student peer-advisor to full-time programs advisor
    • Advised study abroad students from pre-departure through post-program debrief
    • Investigated and found solutions to unexpected travel issues regarding passports and visas, financial aid, culture shock, and parental concerns 
    • Processed visa applications for 20+ countries and booked 50+ flights per semester
    • Directly supervised a graphic design intern
    • Registered students with US Dept. of State STEP program 
August 2009 May 2013

Television Reporter / Producer / Anchor

UTVS Television
  • Investigated story ideas, shot video, interviewed subjects, edited footage, and published weekly reporting packages for live television and webstream on a weekly basis
  • Anchored weekly newscasts, wrote teasers and went on-air for story live shots

Education

20092013

Bachelor of Science (B.S.) & Bachelor of Arts (B.A.) with Honors

St. Cloud State University
  • Graduated cum laude
  • Double majored:
    • B.S. in Mass Communication, emphasis in Broadcast Journalism
    • B.A. in Communication Studies, emphasis in Intercultural Communication
  • Study Abroad:
    • Alnwick, United Kingdom
    • Port Elizabeth, South Africa

Skills

Google Analytics

Completed relevant certifications: Google Analytics for Beginners (online), Advanced Google Analytics Bootcamp at General Assembly (in-person)

Asana
  • Adopted platform for all workflows and projects
  • Primary communication methods: Google Apps (client facing), Slack (team communication), Asana (100% of team projects housed and managed on the platform)
  • Asana champion at current company - educate the team on best practices and share Asana Guide content
Public Speaking / Business Presentations

Five-time professional presenter at industry conferences

Video & Radio

On-camera shooting, on-air hosting, guest interviewing, and back-end production and editing; proficient with Photoshop and InDesign