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Anna Lanning

Communications Coordinator, Zoo Manager

Work experience

May 2011Present

Communications Coordinator, Online Growth and Development

Hedrick's Promotions, Inc.

- Executed telephone sales, direct marketing, online communication, and trade shows

- Utilized the integration of technology in everyday practices

- Coordinated and appeared in media appearances with live animals on television, radio, and print

- Researched and designed information animal signs for over 30 species of animals with the goal of educating guests about the value and uses of animals in agriculture around the world.

- Creative design for advertising & promotional materials including photos, video, and audio editing

- Conceptualized, designed and launched a complete rebranding of Hedrick's Educational Petting to Hedrick's 'Around The World In One Display'; interactive exotic animals

- Developed new marketing strategy to include animal information signs, a new logo, increased online presence, and the integration of digital media

- Designed, built, and created content including photo and video editing for Hedrick's Promotions, Inc. website

- Created press releases and promotional materials for each individual Hedrick's Promotions Animal Attraction

- Oversaw purchasing and design of Hedrick's Exotic Animal Farm and Bed & Breakfast Inn, increasing sale 30% during 2007

- Organized and designed a grass roots marketing campaign reintroducing Hedrick's Bed & Breakfast to the community

- Conceived the redesign of Hedrick's Exotic Animal Farm and Bed & Breakfast POS to increase efficiency and customer care

- Created a database to track customers and analyzed data to best specifically market our products through online and physical direct marketing campaigns

Feb 1998Present

Zoo Manager, Hedrick's Pig Races and Camel & Ostrich Race Announcer

Hedrick's Promotions, Inc.

- Scheduled Hedrick's Promotions Animal Attractions and built relationships with major events across the nation

- Acted as Business Manager, Operations Coordinator, and Tour Manager of Hedrick's Promotions Animal Attractions

- Oversaw daily care and welfare of over thirty exotic and domestic animals of varying species

- Provided a positive, friendly experience for guests by prioritizing customer service

- Frequently engaged in quality assurance related to guest issues and conflicts to ensure their safety with the animals

- Assisted an analog company into the digital age streamlining activities and utilizing technology in everyday practices

- Media appearances with live animals on television, radio, and print - Public speaking and performance as the announcer for Hedrick's Pig Races and Camel & Ostrich Race Show

- Enaged in feed sales at the petting zoo and rides at the pony & camel rides accepting payments quickly and accurately

- Superivised and trained a season staff of up to twenty people multiple times a year

- Recorded accurate documentation for all animal medical care

- Maintained compliance with federal regulations

- Exercised public speaking and performance skills as announcer for Hedrick's Pig Races and Camel & Ostrich Races

Aug 2008May 2011

Front Desk Clerk

Best Western Butterfield Inn

- Greeted and assisted up to 70 customers per shift, focusing on guest relations and customer care to ensure a positive experience during all aspects of guest's stay at the hotel.

- Frequently engaged in proactive problem solving relating to guest issues and conflicts to ensure the quality of their experience.

- Accepted cash and credit card payments on a daily basis, recording them accurately and in a timely manner.

- Worked full-time while attending college.

Education

20082011

Bachelor's Degree

Fort Hays State University
Emphasis in Theater, with additional courses in the Marketing, Business Communications, and Animal Science.
20062008

Associate's Degree

Hutchinson Community College

Pre-Veterinary Medicine

Skills

Raster
Vector
iMovie
GarageBand
Everweb

Portfolio