Anna Kochetkova

Anna Kochetkova

Work experience

Work experience
Jul 2014 - Oct 2014

Marketing Assistant

Criterion Conferences

Criterion Conferences is a multi-award winning organisation designing and delivering business-focused conferences that inspire, motivate and grow senior leaders through information sharing and networking. Criterion produces 90+ conferences across Australia, attended by thousand of senior executives from government and public sector.

As a marketing assistant, some of my responsibilities include:

  • Distribution of marketing leads in a timely fashion to relevant sales teams;
  • Providing email campaign analysis and reporting;
  • Creating events websites through the company's Content Management System;
  • Conducting competition analysis and report on key findings and insights;
  • Researching media partners, endorsers and event listings;
  • Liaising with suppliers and other stakeholders to ensure timely campaign execution;
  • Creating and distributing press releases;
  • Managing Social Media and community presence;
  • Attending conferences to obtain videos, audio and written testimonials from attendees;
  • Review the testimonials material, edit and produce marketing resources uploading to the appropriate websites;
  • Producing daily and weekly reports;
  • Utilising marketing database for analysis, creation of mailing lists and data selections;
  • Proof reading and website auditing;
  • Researching new opportunities, placements and suppliers;
  • Ensuring the brand positioning is prominent in all communications;
  • Designing advertising, logos, banner etc
Mar 2014 - Jul 2014

Marketing Coordinator

ATB Partners

Marketing & Event Coordinator * unlimited contract role ATB Partners is an accounting firm based in Parramatta.

Some of my responsibilities include:

  • Full cycle of digital marketing including looking out for marketing opportunities for a referral based only financial firms.
  • Copywriting & blogging(onsite and offsite)
Jan 2014 - Mar 2014

Digital Marketing & Office Manager Assistant

Elegant Lashes

Digital Marketing & Office Manager Assistant beautician and eyelash extension supplier) * 3 months contract role Launched in 2009 in Sydney's fashion hub, Bondi, Elegant Lashes has a rock solid reputation in providing quality lash and brow services and can boast a loyal clientele, many which have been with the salon since its first year. I joined this beautiful venture as one of my projects assisting a starting up business with its basic financial needs as well as marketing including promotion, blogging, uploading, coming up with short term and long term strategies and goals.

Some of my responsibilities include:

  • Liaising with clients and represent Elegant Lashes,
  • Updating and maintain E-Commerce inventory,
  • Taking photos of new products & editing using PhotoShop(or/and other supplement software), subsequently uploading to social media channels according to social media strategy,
  • Financial and general data entry

I was responsible for product description content for e- commerce channels, articles for the business blogs and social media, research of products and competitors, direct marketing strategies adoption and efficient processes and systems design and development.

Jan 2014 - Mar 2014

Event Coordanator & Marketing (contract role)

North Sydney Financial Village

Village is a coworking space for start ups, freelancers, small businesses and entrepreneurs who want to work in a social environment, share ideas and resources and meet like-minded people. If you’re a designer, developer, consultant, writer, scientist, educator, or something in the making, Village is your place to be it. We call it a place to connect, create and collaborate.

I am looking after Financial Village Seminar Series, making sure all the Dwellers - leading financial experts, directors and advisers gather together at the Village to attend monthly seminar series on the second Tuesday of each month. My other exciting commitment is Sydney Financial Village Venture Pitch Night which puts you directly in front of angel investors to pitch your financial product or service, to secure meetings with Sydney’s leading financial investors. Working hand in hand with Chief Barista Sean Grobbelaar, I ensure a highly professional and fun approach to building and growing a North Shore Business Community of business owners, freelancers and consultants.

Nov 2012 - Jan 2013

SEO / Copywriter / Content Producer

Get Cubed

SEO/Copywriter/Content Coordinator Get Cubed(a division of Optimisation Australia)

Some of my responsibilities include:

  • Keyword research, competition analysis and plan search campaigns,
  • On-page and off-page optimization,
  • Development and execution of the most suitable link building strategy(if applicable),
  • Liaise with web development staff,
  • Clients and management in order to gain the best possible results,
  • Report on the performance of campaigns and develop solutions to build results,
  • Clients Web Master and Google Analytics management
Jul 2011 - Feb 2012

Administration & Customer Service

Tile Cleaners Pty Ltd

Administration & Customer Service Some of my responsibilities include:

  • Coordination of subcontractors, couriers and drivers,
  • Extensive diary management and business database, events and meeting coordination Incoming calls maintenance, follow ups, current and future customers queries management,
  • Reception area management,
  • Weekly financial reports(in spreadsheets) for senior accountants' preparation,
  • Business debts management,
  • Business archives management, contracts, work orders and other confidential documents,
  • New employees training,
  • Banking and stationary supply,
  • Customer services,
  • Providing assistance to high executive level,
  • Candidates sourcing(internal human resource)
Oct 2007 - Jul 2008

Content Manager & Copywriter

Art Directors Club Russia

Some of my responsibilities include:

  • Newsletters Web site content writing Interviews with group members and outsiders including participants,
  • Public Relation campaigns assistance,
  • Art contests assistance Cooperation with IT, marketing and event teams for each separate event,
  • Reporting on events, composing news and feature articles


2013 - 2014

Bachelor of

Holmes Institute UBSS
2011 - 2013

Bachelor of

Universal Business School Sydney
2009 - 2010

Master of

University of New South Wales
Jan 2003 - Jan 2008

Master of

Russian State Social University






digital marketing