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Anna Fedusiv

  • Kyiv, Ukraine
  • +380973593675


Highly motivated, passionate and committed brand marketer with five years’ experience and solid track record of performance in consumer goods business. Confident and reliable team player capable of motivating cross-functional teams to deliver business goals. 


Sep 2015Jun 2016

MSc in International Marketing and Brand Management

Lund University

Main courses: Marketing Intelligence, Retail Management, Strategic Brand Management, International Marketing and Strategy, Digital Marketing.


  • Consultancy report for  Cloetta company (Sweden): How to secure company's sustainable market leadership within Pick & Mix category in Retail channels.
  •  Consultancy report for Thule (Scandinavia): How parents will bring their children to kindergartens within next 5-10 years, what means of transportation will be used.
  • Consultancy report: New markets expansion strategy  for children clothes startup;
  • Blog project about life in Scandinavia - the winner of the student contest.

MSc in Economics, graduated with honours

Taras Shevchenko National University

BSc in Economics and Entrepreneurship, graduated with honours

Taras Shevchenko National University

Work History

Sep 2013Jul 2015

Brand Manager

Carlsberg Ukraine
  • Managed portfolio of alcohol and non-alcohol brands that accounted for more than 20% of company sales;
  • Launched new type of packaging for Somersby cider that generated 30% increase in volume;
  • Developed a brand concept that enabled Company to tap into the new market category of carbonated soft drinks;
  • Developed and implemented annual strategic and operating  marketing plans for portfolio of brands in compliance with Dark Market limitations;
  • Lead innovation/renovation pipeline to enhance brand proposition in the market;
  • Managed cross-functional team (supply chain, factory, purchasing, trade marketing & sales, consumer insight team, external agencies) to successfully deliver brand targets;
  • Analysed brand performance to achieve business goals and to identify potential development  areas;
  • Was responsible for P&L of the brands;
  • Strong ability to lead, develop and train people.
Sep 2012Sep 2013

Junior Brand Manager

Carlsberg Ukraine
  • Organized consumer promotion campaign via creative idea development, TV, and the set of POS materials creation that enabled to increase brand sales by 25% out of season;
  • Lead NPD projects from brand team function;
  • Developed and implemented digital marketing activities aimed at enhancing online brand presence (increase in loyalty and traffic, media promotion, SMM);
  • Assisted with annual brand plan development by providing timely and accurate consumer and retail data to the respective brand manager.
Sep 2010Sep 2012

Junior Brand Manager

Unilever Ukraine
  • Revised portfolio strategy and updated marketing support program that allowed Knorr brand to grow by 49% annually;
  • Developed a category management programme for TOP retail channels in cooperation with trade marketing and sales department. 
May 2010Sep 2010

Junior Brand Executive

Unilever Ukraine
  • Led and implemented PR campaigns;
  • Planned  and carried out BTL programmes; 
  • Managed promo-pack development process.
Oct 2009Apr 2010

Marketing Trainee

Unilever Ukraine
  • Assisted with promotional activities;
  • Helped to organise market research.



Ukrainian (native), Russian (bilingual proficiency), English (fluent; IELTS Academic overall score: 7.0), German (limited working proficiency), Swedish (basic)

Computer Skills

Microsoft Office (Word, Excel, PowerPoint, Outlook), AC Nielsen, Google Analytics, Google Adwords, Facebook  Promotion.


Accomplished the following training courses:

  • Influence and Negotiation (03/2014).
  • Effective Business Communication (11/2013)
  • Entrepreneurial Business Mind-set and Insight Module (05/2013)


Travelling, healthy lifestyle, cooking, reading business and philological literature, wine tasting.