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Anna Bagińska

Research Manager at Millward Brown

Work experience

Apr 2015Present

Research Manager

Millward Brown
• Coordinating international ad-effectiveness digital studies across European markets • Full responsibility and accountability for different project phases, from feasibility and set up to completion ontime and budget from operational side • Creation of questionnaire and script checking • Creating and implementing a sampling plan tailored to client’s campaign and needs • Coordinating with internal teams, client, media agency, creative agency and publisher to ensure digital campaigns are tracked and each project is carried out within agreed time frame and budget • Managing external suppliers: panel partners, translation and coding agencies • Running internal process and product training sessions • Survey scripting • Creating client deliverables and charting