Ann Welton

  • Wake Forest NC

Marketing and communications professional

Work History

Work History

Editor

The Press Enterprise
Editor 1993 Knoxville, Tennessee Refocused and refined news product for weekly, 14, 000 circulation community newspaper, resulting in continuous increase in single copy sales and advertising revenue. Managed seven-member editorial staff. Assigned writers and photographers, both full-time and freelance, to all sections of the paper. Wrote hard news, features, editorials, and columns.
Jan 2010 - Present

Regional Marketing Manager

CenturyLink
Regional Marketing Manager Eastern Region Wake Forest, North Carolina Develop and implement marketing strategies and tactics to increase sales and penetration of high-speed Internet, voice services, and IPTV among consumer customers within a 10-state region. Work closely with four Vice Presidents and a Regional President to meet unit and revenue targets. Apply local-market knowledge and competitive analysis to national marketing strategies. Guide and collaborate with nine Market Development Managers as they develop their local tactics. Serve as liaison between field management and corporate marketing.
Nov 2008 - Jan 2010

Communications & Marketing Manager

EMBARQ/CenturyLink
Communications & Marketing Manager Interactive Services Group Wake Forest, North Carolina Contributed communications and marketing expertise to this“ Internet start-up” within CenturyLink. Wrote messaging and content for select web portals. Researched and reported on industry trends, and competitors' and peers' online initiatives. Prepared presentation materials for company executives. Led representatives from all areas in the company in a Social Media task force.
Dec 2001 - Nov 2005

Area Marketing Manager

Sprint
Area Marketing Manager/Business Southeast Area Managed and led Southeast Area marketing analysts in support of more than 200 sales representatives in 28 branches across the Southeast and Puerto Rico. Served as the local media contact for print and television interviews. Increased sales and sales opportunities through the execution of marketing campaigns and special events. Created and delivered product and program trainings. Acted as liaison between field sales organization and corporate marketing. Partnered with marketing managers in Sprint's Consumer division, as well as other business segments to provide additional selling opportunities. more AGENCY EXPERIENCE
Mar 2000 - Jan 2001

Account Manager

Sprint
Account Manager thevimarcgroup Louisville, Kentucky Managed all public relations activities for Sprint PCS in nine metropolitan markets, primarily in the Southeast. Provided account service and managed creative projects and sales promotion activities. Worked with Advertising and Promotions Managers in each market to plan and execute local initiatives to increase traffic and sales as well as enhance brand awareness and corporate goodwill.
Jan 1998 - Mar 2000

Account Manager

Quantum Communications
Account Manager Louisville, Kentucky Managed marketing, advertising and public relations accounts for this regional advertising agency. Clients included firms in telecommunications, banking and retail venues as well as non-profit foundations. Served as liaison between clients and creative department to ensure marketing objectives were met. Developed marketing strategies, facilitated media placements, and managed public relations activities. Supervised all members of the Account Service staff.
1994 - 1997

Services Manager

Pioneer Balloon Company
Editorial Services Manager Wichita, Kansas Managed editorial department for this $100 million, international manufacturer. Championed public and media relations for both Pioneer and the International Balloon Arts Convention resulting in broadcast coverage on“ Good Morning America,” CNN, FOX Business News, and National Public Radio. Provided support for all divisions with public relations, employee communications, and copywriting for print ads, web sites, brochures, newsletters, and educational materials. Served as a liaison between marketing managers and creative staff. Supervised editorial staff. Conceived and developed electronic employee newsletter. more JOURNALISM EXPERIENCE
1991 - 1992

Lifestyle Editor/news Editor

The Fauquier Times-Democrat
Lifestyle Editor/News Editor Warrenton, Virginia Initiated re-design and refocus of Lifestyle section for weekly, 15, 000 circulation newspaper, resulting in a 25 percent increase in advertising pages for the section. Wrote feature and lifestyle articles on a wide variety of topics. Won prestigious first place award for combination pictures and story from the Virginia Press Association in 1991. Initiated and wrote 12-part series,“ Women and their Money,” for the business section.