Ann Tenison

Summary

Profile

I am an experienced, commercially minded marketer with a robust brand and trade marketing background. I have significant category marketing and commercial experience spanning various market sectors, with a stronghold in FMCG and retail. This coupled with my B2B and B2C marketing communications I have an eye for detail and can-do approach.

Work History

Work History
May 2011 - Present

Category Marketing Manager

Vitacress Ltd

Key Responsibilities

  • Managing external data providers to deliver robust category data and insights for business and customer category recommendations.
  • Working alongside commercial colleagues to deliver category development and growth opportunities in grocery retail accounts – Sainsbury’s, Tesco, Waitrose and M&S.
  • Working with the wider marketing team to deliver insights that support product and business development decisions.
  • Marketing communications with responsibility for development and implementation of Vitacress UK corporate PR program.
  • Planning and control of B2C PR campaigns for specific produce areas to deliver against KPIs.
  • Managing external agency and suppliers.
May 2006 - Apr 2011

Trade Marketing Manager

Blue Ocean Sales & Marketing

Blue Ocean is a brokerage operation, ensuring that client objectives for market entry, sales growth, new product launches and distribution are achieved.

 

Key Responsibilities:

  • Planning customer trade promotional activity and budget management in conjunction with commercial colleagues and the clients.
  • Category analysis utilizing data and research illustrating trends and insight to deliver category marketing plans and recommendations.
  • Planning and implementation of in-store off-fixture displays and POS, managing external resources to implement at store level delivering improved compliance.
  • Forecasting sales and promotional requirements.
  • Managing client relations with responsibility for client’s products across a variety of channels - Multiple grocery (Tesco and Sainsbury’s) and pharmacy (Boots), distributive, C&I and independent pharmacy.
Jun 2004 - May 2006

Group Marketing Manager

Supreme Petfoods Ltd

Key Responsibilities:

  • Managing brand and corporate identity for the UK and Europe.
  • Promotion management covering sales forecasting, cost analysis and RoI.
  • Effective communication with production to implement promotional requirements e.g. packaging film changes and volume uplifts.  
  • New product launches utilizing external and internal knowledge resources, from research and development to launch.
  • Communication of all marketing initiatives to the UK sales team, European office and distributors.
  • Marketing budget management (Below the line circa £500K) and departmental budgets
  • Managing change to department structure
Jun 2004 - May 2006

Group Marketing Manager

Supreme Petfoods Ltd

Key Responsibilities:

  • Managing brand and corporate identity for the UK and Europe.
  • Promotion management covering sales forecasting, cost analysis and RoI.
  • Effective communication with production to implement promotional requirements e.g. packaging film changes and volume uplifts.  
  • New product launches utilizing external and internal knowledge resources, from research and development to launch.
  • Communication of all marketing initiatives to the UK sales team, European office and distributors.
  • Marketing budget management (Below the line circa £500K) and departmental budgets
  • Managing change to department structure
Jul 2002 - May 2004

Trade Marketing Manager

Food Brokers Ltd

Key responsibilities:

  • Responsibility covered annual account planning across the distribution channels - grocery, distributive and convenience and impulse.
  • Planning included trade promotions, target product listings,
  • Sales forecasting considering the promotional uplifts and product shelf life.
  • Managing inventory levels in conjunction with supply chain department.
  • Client relationship development and management - Masterfoods ambient drinks range (Mars, Galaxy and Maltesers milk drinks), Hershey and Lindt & Sprüngli.  
Jul 2002 - May 2004

Trade Marketing Manager

Food Brokers Ltd

Key responsibilities:

  • Responsibility covered annual account planning across the distribution channels - grocery, distributive and convenience and impulse.
  • Planning included trade promotions, target product listings,
  • Sales forecasting considering the promotional uplifts and product shelf life.
  • Managing inventory levels in conjunction with supply chain department.
  • Client relationship development and management - Masterfoods ambient drinks range (Mars, Galaxy and Maltesers milk drinks), Hershey and Lindt & Sprüngli.  
1987 - 2002

Summary of other positions

2000 - 2002       Plascon International Ltd - Product Manager

1997-2000         Supreme Petfoods – Marketing Manager

1991-1997         Arjo UK Merchants - Marketing Executive

1987 - 1991       Various administration roles

Education

Education
Jun 1998

Diploma in Professional Marketing

Chartered institute of marketing
May 1987

Secondary Education

Amery hill secondary school

9 GCE’s and CSE’s (Higher Grades A-C)