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Work experience


CSL III, Marketing & Graphics

Irvine Fine Arts Center / City of Irvine

Produced marketing materials and web graphics to promote the Irvine Fine Arts Center's classes, programs and special events online and offline.

  • Graphics: Created website graphics, signage, posters, flyers, rack cards, postcards, vinyls, programs, tent cards, maps, digital boards for the Irvine Fine Arts Center (IFAC).
  • Website: Managed IFAC website content and calendars on City of Irvine website. Redesigned IFAC website (graphics and layout) and added more text to make navigation more intuitive and website more search engine friendly.
  • Sales & Marketing: Increased class registrations and event attendance by promoting classes, camps, special events, exhibitions, excursions and programs through email marketing, social media marketing (Facebook & Pinterest), signage, digital boards, brochure mailings, distribution to other City of Irvine facilities and external website postings.
  • Social Media Marketing: Launched IFAC's Facebook and Pinterest pages to promote facility's programs. Monitored and posted content as website administrator.
  • Cross-functional: Worked with City of Irvine staff from Web, Graphics, Public Information Office (PIO), Customer Service, Exhibition, Facility Operations, Adult and Youth Programs, Special Events, Parks, outside vendors and more to promote Irvine Fine Arts Center's programs.
  • Digital Brochure: Implemented use of social media icons and QR code on brochures for email sign-ups. Prepared links for digital class catalog.
  • Photography: Took photos for marketing materials. Managed photo library.

Web Publisher / Internet Marketer

Founded (previously named to help savvy consumers save more money shopping online.

  • Web Management: Managed overall operation of business including: paid search marketing [SEM/PPC], website optimization, blog, Facebook and Twitter posts, WordPress blog, website design, content management, and business development.
  • PPC Management: Monitored Google Adwords and MSN Adcenter (Bing/Yahoo) campaign performance and adjusted accordingly.
  • Affiliate Marketing (Publisher): Developed affiliate partnerships with top retailers in Linkshare, Commission Junction, Amazon and other networks to obtain special deals.

Technology Instructor

CompUSA Training Center

Trained individuals seeking professional development at leading computer retailer's training facility.

  • Training: Ensured classrooms were prepared and orderly. Taught beginning, intermediate, and advanced software application and internet classes utilizing company provided materials and courseware.
  • Adaptability: Worked with a variety of student personalities. Used discretion during class sessions in the administration of skills assessment, determination of skill levels and adapted to the specific needs and abilities of the students accordingly
  • Proctoring: Proctored TSA, MLEB and other licensed exams.

Internet Marketing Manager

Ritz Interactive

Account management experience at Ritz Interactive, a leading e-commerce network of over 20 award-winning shopping sites including,, plus many others.

  • Accounts: Managed key advertising accounts’ marketing strategy: tracking, reporting, and optimizing listings. Revitalized poor performing PPC accounts to meet corporate ROI objectives.
  • Growth: Identified new ad opportunities. Negotiated favorable placement, promos & creative.
  • Analysis: Analyzed accounts’ performance daily and made adjustments as necessary to hit targets.
  • Reporting:  Prepared monthly manufacturer and sales reports for upper management.
  • Team Work: Worked with technology and merchandising group to set up/test promos and maintained analytics to measure performance of all campaigns.

Internet Marketing Manager

Contiki Holidays (a TravCorp Company)

Promoted to Internet Marketing Manager from Internet Marketing Specialist as a result of creating significant presence, worldwide branding and increased sales (online bookings) for this leading international travel company. Awarded Employee of the Month.

  • E-marketing: Proven success in translating marketing strategy into tactical action plans. Created and executed e-marketing plan that effectively increased company sales and raised brand recognition.
  • Web: Managed web budget, company's global websites and served as a liaison with agency, designers, online partners, and worldwide offices. Increased site appeal to the college audience by revitalizing the site's overall design and navigation, creating a more community-oriented environment for visitors.
  • Project Management: Managed web marketing and site development projects from concept to implementation. This involved preparing creative briefs for agency; ensuring team and multiple projects under management ran smoothly, on time and within budget; beta testing; and post-analysis.
  • Search Engine Optimization: Ensured that site visibility remains high by buying Google and Overture (Yahoo) keywords, monitoring search rankings, submitting new keyword expands, and evaluating ROI.
  • Direct Marketing: Oversaw all aspects of worldwide loyalty program from list/content management to execution of direct e-mail campaigns to members and evaluating campaign success. Direct marketing proved very lucrative for the company, repeat bookings increased by 20%.
  • Affiliate Marketing: Worked closely with online partners and affiliates to coordinate product distribution, promotion details and maximize company growth.
  • Business Development: Increased sales by proactively searching for new partnerships and distribution channels for product.
  • Analysis: Analyzed site statistics and campaign results and translated information into summarized monthly reports for management worldwide and action plans for web team.
  • Troubleshooting: Identified and resolved any issues or problems related to the site quickly.
  • Creative: Determined creative direction for website and created graphics for web, banners, and ads.
  • Special Projects: Recruited for company Oracle CRM Champion, booking engine (e-commerce) and affiliate program project manager, and emergency evacuation team leader.

Graduate Marketing Fellow

Cleveland Clinic

Healthcare marketing experience at the Cleveland Clinic, the nation’s 3rd best hospital according to US News & World Reports. 

  • Marketing:  Prepared marketing plan and budget proposal for cancer center grand opening.
  • Analysis: Performed analysis to assess radiology imaging center's capabilities.
  • New Programs: Analyzed existing cessation programs for creation of county health edu. prog.
  • Liaison: Acted as a point person for hospital web info. requests. Initiated changes to web page..
  • Supervision: Coordinated health magazine fulfillment process through collaboration w/ mgrs.
  • Market Research: Conducted research for development of marketing strategies (e.g. relationship,1-to-1 database marketing, privacy issues).
  • Communication: Answered customer inquiries and wrote medical fact sheets to educate patients.

Marketing Assistant / Sr. Client Support

Psychological Services, Inc. (PSI)

Marketing, sales and client relations experience at PSI, an industry-leading publisher and provider of evaluation/assessment programs for Fortune 100 corporations, governments, and professional associations. 

  • Product Management: Managed support staff and product line of employment tests.
  • Sales and Profitability: Exceeded annual sales goal w/ increased dept. sales of $2.1 M.
  • Competitor Analysis: Compiled competitor product file for future pricing/positioning strategies.
  • Financial Reporting: Prepared cost analysis figures and quarterly sales reports for manager.
  • Planning: Coordinated internal and external marketing campaigns (e.g. trade shows, partnerships).
  • Training: Assembled manuals. Trained staff in all marketing, customer service & office duties
  • Initiative: Initiated database evaluation to replace outdated program.   



B.S., Business Administration

University of California, Riverside

Activities: American Marketing Association, Delta Sigma Pi, International Peer Counselor, Chinese Student Association


Computer Skills: Adobe (Photoshop, InDesign, Fireworks, Acrobat), Microsoft Office (Word, Excel, PowerPoint, Publisher, Outlook), WordPress, Constant Contact, Google Analytics, Web Trends, FTP, Basic HTML, MAC & PC Proficient

PPC Management: Google Adwords, Bing/Yahoo (MSN) Ads, Facebook Ads 

Social Media: LinkedIn, Facebook, Pinterest, Twitter

My Portfolio

My Website




Certificate of Completion

American Red Cross
Adult & Child First Aid/CPR/AED