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Work experience

Nov 2012Present

Web Content Manager & Social Media Strategist

Imagination Everywhere Inc.

  • Assist with the strategic direction for content in collaboration with marketing and other stakeholders.
  • Provide recommendations regarding the design of content layout, templates, navigation, and other functionality.
  • Collaborate with the team to drive consistent web site growth through the effective integration of key words and metadata, implementation of organic SEO tactics, and inclusion of relevant content.
  • Implement content strategy on multiple websites and new sites to be launched.
  • Develop processes for content creation and maintenance, including editorial calendars and documentation.
  • Educate team about Web and Social Media best practices and internal processes.
Jun 2015Present

Marketing Communications Associate

National League for Nursing 

Supports the marketing and PR activities that the Marketing Communications Business Unit performs on behalf of the NLN, the Centers for Nursing Education, business units, and the League’s various constituencies. The marketing communications associate works closely with all the communications department staff, handling a wide range of editorial, research, digital marketing, social media, website design, and administrative tasks.

Aug 2012Nov 2012

Social Media Specialist

US Health and Human Services,
  • Reviewed and  provided website audits for the top key initiatives and current campaigns. 
  • Researched, wrote, and published department-wide guidance on best practices and strategic applications  of new and social media tools within the context of federal and HHS policies and standards.
  • Identified, evaluated and recommended  the most relevant social media channels for key online initiatives.
  • Conducted presentations on social media best practices and current industry tools to Content Mangers and the New Media team.
May 2011May 2012

Marketing Manager

Escalate Tour Marketing
  • Full-service marketing consultant agency
  • Managed and monitored the product’s presence on social networking sites including Facebook, Twitter, YouTube and mentions on relevant blogs.
  • Developed brand and new business partnerships with local health practitioners and community partners in the New York City market.
  • Executed product sampling and demonstrations at various promotional outlets such as yoga studios, health food retailers and other wellness venues.
Oct 2010May 2011

Assistant Marketing Manager


  • Monitored and maintained the brand integrity and presence on company website, vendors websites and social media networks.
  • Supported Marketing Manager in collaboration with cross-functional teams to analyze online product launch campaigns and provide strategic recommendations. 
  • Interfaced with Creative, Special Events, Merchant and Merchandising teams to support marketing initiatives yielding higher sales and stronger web presence.
  • Created and presented project briefs to support corporate wide marketing projects, while managing sweepstakes and tracking vanity URL’s for various campaigns.
Oct 2009Aug 2010

Director of Marketing and Operations

International Dance Academy (IDA)

  • Organized special events and strategic partnerships that increased brand awareness and revenue goals.
  • Hired and managed services with external marketing communications agencies and additional vendors.
  • Managed marketing and social media campaigns; online advocacy, writing editorial, community-outreach efforts and promotions.
  • Negotiated contracts with TV and Movie production companies; “MTV’s America’s Best Dance Crew” and “So You Think You Can Dance”. 
Feb 2006Apr 2008

Marketing Manager

24/7 Marketing

  • Managed and maintained communications between the company and the client Pernod Ricard USA.
  • Researched and identified marketing opportunities to build brand awareness in the New York market for new product launch.
  •  Identified and secured relationships with local partners that furthered enhanced marketing efforts and goals. 
Jul 2007Apr 2008

Marketing Manager & Brand Supervisor

Legacy Marketing - Pernod Ricard USA

  • Managed and implemented marketing campaigns in two major metropolitan areas that supported the overall corporate marketing plan for Stoli Vodka and Jameson Whiskey.
  • Compiled consumer and buyer feedback for monthly data reports that was shared throughout the agency and with the corporate client. 
  • Hired, trained and supervised a staff of 15 brand ambassadors; and various event staff during special promotional activities.


Aug 1995May 1999

Bachelor of Science

Morgan State University


Sara Hill

Frank Weston

David Aikens


Project Management Certification (PMP)

Project Management Institute


Health and Human Services