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Anita Kew

UPS Social and Digital Communications


Anita Kew is a digital marketing professional with 15 years experience in developing digital campaigns for both consumer and business audiences. She has a passion for developing interactive experiences that provide value to visitors and deepen the relationship between the consumer and brand. She is a strong advocate for change and drives digital innovation and strategy through visitor behavior, data driven insights, and constantly evolving consumer expectations of the digital landscape. She brings both a strategic vision and hands-on execution experience to her initiatives and project teams. She partners with key stakeholders across departments and project teams to pilot new digital strategies and technology.

Work experience

Nov 2004Present

Social and Digital Communications Manager

United Parcel Service
Anita's digital advertising experience includes developing and executing the digital channel strategy, UX, design and development for large multi-national integrated advertising campaigns and smaller niche segment advertising programs across the globe. She has developed and executed a broad range of strategies moving visitors with broad awareness of the brand to more personalized digital engagement that provides value and resonates with the target audience resulting in lead conversion as well as social amplification and advocacy. She has extensive experience managing agencies and vendors as an extension of her own team and helped develop a PMO function to manage UPS and agency operations and campaigns. Anita is a key influencer and advocate to help define the vision and partner with other influencers to execute digital innovation including customer lifecycle management with marketing automation, optimized nurture streams, and lead qualification and process to hand over to sales. Responsible for all customer facing digital landing pages that are used to drive paid and organic traffic as well as digital analytics reporting, optimization, research and testing.
Mar 2003Nov 2004

Email Marketing Manager/Website Project Manager

What's Up Interactive
Managed the e-mail marketing discipline for the agency and relationship with clients including Florida Retirement System, Inovis, PRSA, Fleishman Hilliard, and Edleman. Consulted with clients on programs and campaigns to target and retarget their audience using behavior attributes. Improved email send lists by reconciling data with clients CRM databases and reconciled opt in/out data. Consulted on data hygiene, subject line best practices, creative layout, and CTAs as well as latest email compliance laws. Developed email marketing reports, applied insights to new email sends and campaigns. Consulted with numerous local clients to build new or refresh their web presence including: Spelman College, Technology Association of Georgia, Animal Care Certified, Platinum Seminars, Blakes on the Park, and Georgia Watch.
Mar 2000Dec 2002

Account Executive and Communications Manager

Halo Solutions
Responsible for the relationship of key clients and management of online and offline marketing communications. Client list included Troll Carnival Book Clubs, Perrier Group of America, Spalding, and Core Essentials (a Chick-fil-a values education program). Key programs included developing a point of sale marketing ordering and fulfillment website for Perrier Group of America and Spalding, catalog creation/development for ordering through Troll/Carnival Book Club, and development of a proprietary CMS system working with Apple Engineers using WebObjects. Other duties included reconciliation of our agencies billable hours via our time tracking system and responding to RFP's.
Aug 1994Jul 1999

Membership Associate and Site Coordinator

Responsible for acquiring and renewing memberships and program registrations including facility tours, explanation of class and program offerings and helping members through the registration process paperwork. In Child Services, I worked as a site coordinator at High Point Elementary School in Fulton County. I was responsible for scheduling group activities and leading a large group of K-5th graders daily.


Jan 2005

Project Management Certificate

George Washington University


The University of Georgia


Jennifer WIlkerson, Experience Designer at Marriott International, worked with Anita at What's Up Interactive

Anita has the rare ability to develop highly creative solutions while being completely practical in her approach to a project. I knew that any project run by Anita would be completed on time in a professional fashion - which is why why I had no trouble picking up where she left off at What's Up Interactive. She is an excellent leader, a hard worker, and has a great attitude.

Daniel Gilmore, Web Developer, Daniel reported to Anita at What's Up Interactive

Anita is simply amazing. She was the first manager I worked for in the web industry, and I could not have asked for a better person to lead me through my first years in the field. Anita has the brains, skills, work ethic, and personality that kept me motivated to deliver results. She is an excellent teacher, and I find her very enjoyable to work alongside. In fact, I would love to have her back. So naturally, Anita gets top recommendations from me to be a successful member of any organization.

Jeff Asher, Integrated Communications Manager worked directly with Anita at United Parcel Service

Anita is a strong leader of digital communications at UPS. Her project management and technical expertise is evident in how she effectively manages complex digital projects. My experience in working with Anita proved that she is an invaluable member of the communications team.

Ebru Evliyaoglu Akyuz, Big Data & Advanced Analytics worked directly with Anita at United Parcel Service

Anita has a great vision for digital marketing and plays a key role in setting the strategy. She is a great leader and has the ability to command the room. She is able to manage very complex projects from the strategic perspective and always focuses on business objectives. I enjoy working with her and recommend her to any team.