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To work for Ecommerce Sales and Marketing for a dynamic organization and lead a team for in a new or existing project. Then enhance the business unit with my knowledge, experience and skill-set. Would like to open new markets with the knowledge of Partnerships and Alliances and manage a world class Channel Management Strategy for profit and success


8 Years of experience and proven track record in E-Commerce, IT Services, Software and E-Marketing with respect to Sales, Marketing and Business Development. Specialization also includes Product Development, Branding and Channel Management.Channel management proven track record of $5.4 Million revenues in a year. Startups experience of entire business management from hiring to sales since the last 2 years. Managing 20+ Individuals and 4 departmentsPart time teaching experience of more than 6 years to MBA students as an adjunct faculty


Business PlanningBusiness StrategyBusiness FeasibilityB2B MarketingSalesMarketingBrandingE-CommerceChannel ManagementSocial Media MarketingProduct DevelopmentTeam Management

Work experience

Nov 2010Present

Business Development Manager - E-Commerce

Kalsoft LLC

Managed business operations and strategy for new E-Commerce projects; from initial product development to Sales and Channel Management of resellers in the Middle East  Business planning and feasibility which resulted into Business Requirements for product development for entire E-Commerce project and strategy Hiring for new team members in different departments such as Sales, Marketing, Business Development, Customer Support, Business Analysis and Channel Management (Managing 20+ Individuals) Headed 2 projected: First one being a new social networking website with biometric logins and second one an RFID solution for the safety of school going children in Middle East Launched both project 2 months ahead of time and saving budgets to nearly $100K Finalized and managed Sales and Marketing strategy with already more than 25,000 members for social media website and 27 schools for RFID solution project (Total sales more than $250K)

Jul 2006Jun 2012

Evening Adjunct Faculty

Business Universities of Karachi

 Universities include: FAST NU City Campus, MAJU, PIMSAT, Dadabhoy Institute, KASBIT, Newport Courses taught: Brand Management, Marketing Management, Sales Management, Consumer Behavior, Organizational Behavior, Human Resource Management, Social Media Marketing, Internet Marketing, Service Marketing and B2B Marketing Other roles: Councilor, mentor, business plan judge, member of business board, Alumni evaluator for new admissions

Feb 2007Nov 2010

Manager Channel Partnerships and Sales - Ecommerce (B2B)

TradeKey is one of the largest online B2B portals with 4 million+ registered users. It connects traders with worldwide wholesalers, importers & exporters, manufacturers and distributors in over 220 countries Established Channel, Affiliate and Partnerships department at with direct reporting to CEO Current number of Associates in network more then 50 with contributing more than $300K a month to sales; Associates present in more than 15 locations worldwide Was able to penetrate Chinese market where issue of language barrier was present. Top sales from China $150K a month Initiated venture capital opportunity with Insight Venture Capital New York for $20 Million in expansion of operations in Europe and USA Employee of the year for 2008 as my 4 member team was able to get 54% revenue as compared to 63 people in direct sales

Feb 2005Feb 2007

Assistant Brand Manager

Union Sweets and Biscuits

Union Sweets and Biscuits is the 2nd oldest FMCG of Pakistan established since 1949 with more than 80 brands locally and worldwide Executed complete ATL and BTL activities for entire brand portfolio under supervision of GM Sales and Marketing Attended ISM fair in Germany for the purpose of new product development and export orders Part of brand team that launched 5 new brands in the confectionery category Initiated trade marketing for Union with International and Local Modern Trade organization in Pakistan