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Anirban Chakraborty

  Multinational business development leader, over 15 years experience in Sales and Marketing


A goal-oriented professional in quest of senior level assignments in Business Development / Sales & Marketing with a leading organization of high repute. Bachelor in Mechanical Engineering with Indian Institute of Management Background with last 10 years served as Business Development Head-ASIA for LEAD ACID BATTERTY industry in SINGAPORE

Work History



Black Diamond Structures, Texas, USA-Leader of producing discrete carbon nano tubes for Battery performance improvement 

 Work with business/technical colleagues to develop solid understanding of the Company’s nano material products, performance attributes, and potential market applications.

 Proactively identify and initiate engagement with prospective customers in North Asia & Southeast Asia as needed. Initial focus will be with lead acid battery manufacturers and then move into Lithium battery manufacturers.

 Actively work with and take full accountability for leading prospective customers from initial engagement, thru validation, commercial negotiation and close.

 Work closely with the Company’s assigned Application Development Engineer (the technical expert) to keep prospective customers moving thru the process.
 Maximize opportunities and revenue with all existing customers.
 Clearly understand, be able to analyze and report on the competitive landscape in the region.
 Assist customers with the identification and realization of value created for end-use customers using lead acid or Lithium batteries with Molecular Rebar®.



Chloride Batteries SE Asia Pte Ltd, Singapore

Key Result Areas:

  • A keen implementer with recognized proficiency in spearheading business operations   with an aim to accomplish business strategies  and targeted goals successfully
  • Managing business growth through identification & penetration of new market segments with short term and long term strategies.. 
  •  Extensive Market research  Analysis (BCG Matrix, Relative Market Share) for assessment of competitiveness and revenue potential in business opportunities.
  • Effective implementations of various lead generation and Pipe line management tools.
  • Vigorous Brand promotions through Digital Marketing and Seminars.
  • Solid Team building through proper training &  Motivational activities
  • Competent in conducting business valuations & industry analysis aided by good understanding of the products and sales forecasting techniques
  • Remains on the cutting-edge, drives new business through key accounts & establishes partnerships and dealer relationships to increase channel revenue.
  • Developing profitable & productive business relationships and building an extensive client base.
  • Driving sales initiatives & achieving desired targets with overall responsibility of Return of Investments to shareholders.
  • Holds the merit of executing various projects such as DHL Philippines, CWT Singapore and many more.

Major Projects:

  • Singapore River: Powering Electric Cycle with Deep Cycle Batteries.
    Testing and conversion of traction battery to Deep cycle batteries for river boats
    GYPNEY Philippines Requirements for Deep Cycle Batteries for Electric Vehicles
    Battery History Monitoring Gadget to Install to all Batteries to Measure Performance and health. Executed several prestigious projects for traction batteries as below:
    Nestle Philippines: Executed battery room design with Exhaust Systems worth 500K SGD
    CWT Singapore: Sold battery systems and solutions worth 280K SGD
    Kawasaki Rickshaw-Japan: Solar application through traction batteries and first time ever done with traction battery in Japan worth 400K SGD
    NTUC Singapore: Sold Traction Battery systems through their 3PL logistics company
  • Samsung Vietnam: Sold battery systems to DHL Vietnam who acts as 3PL for Samsung
  • Singapore River & Cruise: All the 25 Boats in Singapore River are with CEIL Batteries and Total more than 26, 000 Cell
  •  Singapore River & Taxi: Convinced to shift to Chloride batteries since Dec 2013

Notable Accomplishments:

  • Successfully implemented Value Added Service through Chloride Smart Serve activities for hassle free Customer Service Systems resulted with a "A" graded Vendor rating from customers
  • Successful implementation of S&OP systems for accurate departmental planning and inventory.
  • Holds the merit of increasing sales from 5 Million SGD to 20 Million  SGD for ASIA
  • Increase in Customer base by 41% since 2005.
  • Increase in Market share in whole Asia Pacific Region by 15% (now at 30% in APAC) since 2005
  • Gross Margins from 1Millon SGD to 4Million SGD now per year
  • Played a pivotal role in entering into new countries like Korea & Japan through establishment of localized dealers.


Exide Industries Limited, India
  • Collaborated with the team on the marketing & sales activities with the Regions & liaised with the factory to attain the set targets.
  • Significantly increased the sales of the factory by 51% in a span of 2 years with proper planning and follow-up .


Gujarat Glass Limited, India
  • Successfully contributed targeted production of phama glass bottles through complicated individual section machines.




Indian Institute of Management, Calcutta




Mangalore University, India




Award On on Best Business Strategies

Frost & Sullivan,Singapore

Received Frost & Sullivan Award for the Energy & Power Segments in the year 2008 for best sales strategy for Motive Power Division

SALES & PROFIT GROWTH (in Million SGD/year)

Result of all activities above yielded a sales and profit growth by 4 times