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I am a woman who love beauty, trust in the kindness and respect to the difference.

Loving every moment in my life. Passionate working. Full - hearted leading.

I choose to be a marketer.

Work experience


PR Specialist

Bitexco Group

- Responsible for planning and managing communication for Bitexco Group  and its projects & subsidiaries following the General communication strategy

- Proposing the digital communication/IMC/ marketing plan for each projects
- Supervising the campaign co-operating with agencies to reach the planned results.
- Handling the communication relations according to campaigns and projects

- Communication crisis handling and driving the PR content 
- Deploying and implementing internal communication works sets: internal journals, mass movements, internal events, etc

- Other tasks by line manager

Dec 2015Sep2017

Digital Marketing Specialist

Gtel Mobile company

- Planning and managing digital marketing campaigns.

- Co-working with agency to running research project, marketing campaigns.

- In charge of developing advertising programs on the online media  in order to promote

brand and services.

- Promoting brand identity and products  on Website, forums, Fanpage and some

other social networks

- Be responsible for admin of website.

- Do research and report of market, products and competitors.

- Besides, doing some work assistant of CMO.

Jan 2015Aug 2015

Marketing Specialist

Vietrantour Co., Ltd

1. Market research

- Perform market research , competitor research , new customer needs with locations , destinations ...

- Proposed  suitable package tours and promotions.

2. Planning

- Planning the campaigns to increase sales for tours, multi- sides cooperation and cross- sales.

3. Implement

- In charge of online marketing channels such as: email marketing, SMS marketing, Social networks (facebook, youtube), GDN, Google Adwords, Display Ads Networks, PR online...

- Writing content, working with designers to make final result of the print-ads, videoclips, banroll, banner ads ensure brand identity standards.

- Implementation of the event in the campaign: to script, timeline and checklist and managing outsourced resources ...

4. Branding

- To ensure regulation of brand identity and core values in all communication channels, products of marketing.

- Responsible for the implementation of the participation of tourism awards in order to improve brand reputation.

5. Partnership Communication:

- Responsible for maintaining relationships with partners: Foreign Tourism Boards, Aircraft carrier, Partners in other sectors and cooperative planning two sides, multi sides, cross sales.

6. Measuring in marketing

Coordinating with  Technology Department to measure effectiveness of campaigns and marketing channels

. 7. Internal Communications

- Participating in the formulation and implementation of internal communication activities.

8. Other tasks as directed by the leadership.




Do a lot of freelance job for some brands. For details:

- Join in leading marketing team for and a tourism marketplace project and a marketplace for handicrafts.

- Developing the brand for Shambala Spa, Gavina Beer Restaurant.

- Developing marketing for the Leopard fashion brand

- Creating ideas, writing advertising messages and video clips scripts for some Spa brands such as: Hong Kong Beauty Salon, Korea Spa and Clinics, J- Korea Spa, Daisy Spa, Adora Spa.

Aug 2014Dec 2014

Marketing Manager

Oceanus Co., Ltd

- Marketing planning by year, quarter , month and managing budget .

- Planning the campaign , event .

- Coordinating , managing and supervising the staff performing the work as planned.

- Coordinating with customer service department to collect customer information and managing CRM. 

- Coordinating with training department to train staff style and propose additional services. 

- In charge of creating content and optimizing digital channels such as PR online , Email marketing, SMS marketing , Facebook , Google Adwords , GDN , Forum seeding , CPC , SEO ...

- Be responsible for building and promoting cooperation, cross sales.

Feb 2014Jul 2014

Marketing Execuitve

MHA Joint Stock Company

- Doing market research, collecting information competitors and reporting to the director in order to propose the promotion and campaigns.

- Planning the campaign, events, promotions to increase sales and brand awareness.

- Responsible for the cooperation agreement, TVC, PR, PrintAds, maintaining relationships with the agency, media partners, press ... to deploy and periodic monitoring of these contracts in accordance with the marketing plan. 

- In charge of POSM in all showrooms.

- Writing content of PR articles, ad print, social network (Facebook, Pinterest, Twitter, youtube ...), website ...

- Coordinating with design department to produce lookbook for each seasons and window- display.

May 2013Jan 2014

Online Marketing Executive

Duc Nam Joint Stock Company

- Writing, managing and optimizing SEO onpage for website.

- Collecting and re - upload videos to youtube channel to support to fanpage.

- Writing scenarios and seeding to forums: webtretho, lamchame.

- Responsible to SMS marketing.

- Supporting with PG manager to run demo events.

Other task as directed by leadership.


Sep 2008Jul 2012


National Economic University

Graduated Marketing Deparment with honors and 8.01 GPAs.


Planning, coordinating and managing
Working independently
Team- working
Optimizing digital marketing
Writing and create creative content


In this field, I just describe all freelace jobs I have done for adding information

1. Content for website, landing page...

- Creating keyword organization and writing content following that.

- Optimize UI, UX and follow the brand identity.

- Creating many key articles for campaign and main services.

Link for reference:


2. PR online

Link for reference:

3. Social network

- Managing and promoting content for fanpage: