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Vi Thị Phương ANH 

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I am a woman. Loving human. Loving beauty. Loving every moment in my life.

Work for my passion lead by my heart. 

I choose to be a marketer.

Work History

Dec 2015now

Digital Marketing Specialist

Gtel Mobile company

- Recommending budget planning and implementation of online marketing

- In charge of developing advertising programs on the online media  in order to promote

brand and services.

- Promoting brand identity and products  on Website, forums, Fanpage and some

other social networks

- Responsible for admin of website.

- Collect and analyze market, products and competitors.

- Coordinate implementation of marketing campaigns as plan.

- Besides, doing some work assistant of CMO.

Jan 2015Aug 2015

Marketing Specialist

Vietrantour Co., Ltd

1. Market research

- Perform market research , competitor research , new customer needs with locations , destinations ...

- Proposed  suitable package tours and promotions.

2. Planning

- Planning the campaigns to increase sales for tours, multi- sides cooperation and cross- sales.

3. Implement

- In charge of online marketing channels such as: email marketing, SMS marketing, Social networks (facebook, youtube), GDN, Google Adwords, CPC, CPM, PR online...

- Writing content, working with designers to make final result of the print-ads, videoclips, banroll, banner ads ensure brand identity standards.

- Implementation of the event in the campaign: to script, timeline and checklist and managing outsourced resources ...

4. Branding

- To ensure regulation of brand identity and core values in all communication channels, products of marketing.

- Responsible for the implementation of the participation of tourism awards in order to improve brand reputation.

5. Partnership Communication:

- Responsible for maintaining relationships with partners: Foreign Tourism Boards, Aircraft carrier, Partners in other sectors and cooperative planning two sides, multi sides, cross sales.

6. Measuring in marketing

Coordinating with  Technology Department to measure effectiveness of campaigns and marketing channels

. 7. Internal Communications

- Participating in the formulation and implementation of internal communication activities.

8. Other tasks as directed by the leadership.

Aug 2014Dec 2014

Marketing Manager

Oceanus Co., Ltd

- Marketing planning by year, quarter , month and managing budget .

- Planning the campaign , event .

- Coordinating , managing and supervising the staff performing the work as planned.

- Coordinating with customer service department to collect customer information and managing CRM. 

- Coordinating with training department to train staff style and propose additional services. 

- In charge of creating content and optimizing digital channels such as PR online , Email marketing, SMS marketing , Facebook , Google Adwords , GDN , Forum seeding , CPC , SEO ...

- Responsible for building and promoting cooperation, cross sales.

Feb 2014Jul 2014

Marketing Execuitve

MHA Joint Stock Company

- Doing market research, collecting information competitors and reporting to the director in order to propose the promotion and campaigns.

- Planning the campaign, events, promotions to increase sales and brand awareness.

- Responsible for the cooperation agreement, TVC, PR, PrintAds, maintaining relationships with the agency, media partners, press ... to deploy and periodic monitoring of these contracts in accordance with the marketing plan. 

- In charge of POSM in all showrooms.

- Writing content of PR articles, ad print, social network (Facebook, Pinterest, Twitter, youtube ...), website ...

- Coordinating with design department to produce lookbook for each seasons and window- display.

May 2013Jan 2014

Online Marketing Executive

Duc Nam Joint Stock Company

- Writing, managing and optimizing SEO onpage for website.

- Collecting and re - upload videos to youtube channel to support to fanpage.

- Writing scenarios and seeding to forums: webtretho, lamchame.

- Responsible to SMS marketing.

- Supporting with PG manager to run demo events.

Other task as directed by leadership.


Sep 2008Jul 2012


National Economic University

Graduated Marketing Deparment with honors and 8.01 GPAs.


Working independently
Team- working
Search and collect infos
Planning and managing
Optimizing digital marketing
Writing and create creative content


In this field, I just describe all freelace jobs I have done for adding information

1. Content for website, landing page...

- Creating keyword organization and writing content following that.

- Optimize UI, UX and follow the brand identity.

- Creating many key articles for campaign and main services.

Link for reference:



2. PR online

Link for reference:

3. Social network

- Managing and promoting content for fanpage: