Work History

Work History
2005 - Present

Director, Marketing & Public Relations

Riverside Walter Reed Hospital

Responsibilities and Major Accomplishments:

  • Develops marketing strategy and gift planning for RWRH Make A Difference Fund.
  • Works with cross functional service line teams to develop 360 degree marketing on a regional level.
  • Manages $300,000 dollar marketing budget.
  • Develops marketing strategy and implements promotional and business plans
  • Manages and directs Public Relations resulting in 100% press release coverage by major local newspapers
  • Serves as facility Public Information Officer (PIO)
  • Created marketing rubric that measures marketing exposure
  • Designed and Implemented HERO (hospital employees reaching out) volunteer program that resulted in employees volunteering over 8000 hours of community service since the programs inception in 2010.
  • Designed and implemented Customer Service Committee that transitioned to Care Council
  • Community Liaison and outreach coordinator
  • Developed first RHS facility specific intranet site to facilitate and improve internal communication of team
2002 - 2005

Director, Education & Rehabilitation Services

Riverside Walter Reed Hospital

Responsibilities and Major Accomplishments:

  • Managed the assessment, planning, development and evaluation of staff continuing education and competency development for over 300 employees.
  • Initiated development of hospital wide and department specific education plans that complied with all governing accreditation agencies.
  • Fully implemented and served as system administrator for Netlearning, (Computer Based Learning) software moving from manual to automated documentation system.
  • Increased number of college and university affiliations for clinical site student rotations in the areas of Respiratory, Physical Therapy, Athletic Trainers, and Emergency Medical Services.
1999 - 2002

Director, Performance Improvement & Rehabilitation Services

Responsibilities and Major Accomplishments:

  • Responsible for leading managment team to successfull JCAH0 accreditation with Gold Seal of Approval Designation
  • Designed, implemented and operationalized Performance Improvement Plan for RWRH.
  • Provided education and training to management team on performance improvement process and techniques - Juran, JCAHO 10 step and 6 step process.
1992 - 1999

Director, Cardiopulmonary & Rehabilitation Services

Responsibilities and Major Accomplishments:

  • Developed and applied centralized scheduling concept for RWRH later adopted by RHS.
  • Developed full service Rehabilitation Services Department.
  • Developed Clinical Protocols leading to reduction in Average Length of Stay increasing net revenue per DRG.
  • Employee Satisfaction ranked highest in facility.
1989 - 1992

Director, Cardiopulmonary Services

Responsibilities and Major Accomplishments:

  • First in health system to develop Therapist Driven Protocols ( T.D.P.s)  based on national  evidenced based criteria resulting in tens of thousands in medical cost savings, decrease in average lenth of stay and increase in net revenue per Respiratory and Cardiac DRGs.
  • Developed and implemented cross training of professional staff to improve quality, service, and accomodate growth without additional allocation of resources.

Education

Education