Education

Education
Sep 2008 - May 2011

Public Relations Advanced Diploma

Humber College

Humber’s undergraduate Public Relations advanced diploma program has helped secondary school graduates launch successful careers for more than 40 years. Training in Public Relations can lead to a broad range of jobs, including media relations, event planning, internal communications and public affairs. Humber’s diploma is a very broad, practical “hands-on” educational experience that prepares you for a challenging career in Public Relations.

Jan 2004 - Apr 2006

Early Childhood Education (ECE)

Sheridan College

The ECE Program focuses on applying research-based theory to practical experiences that encourages young children’s optimal development and growth including:

✔ Best practices for working with children in early childhood 

✔ Roles and responsibilities of the early childhood educator

✔ The importance of play in a child’s development and learning 

✔ Curriculum design and implementation 

✔ Program models in early childhood 

✔ Promotion of pro-social behaviours

✔ Programming for infants, toddlers and school-age children

Work History

Work History
Mar 2012 - Present

Founder

She Duz Communications

✔ Public/Media Relations

✔ Social Media & Web Consulting

✔ Strategic Solutions

Apr 2012 - Present

Digital Marketing Coordinator

rGenta

✔ Coordination of digital marketing campaigns, including SEM, SEO, email marketing, display and social networking

✔ Development of online marketing strategies

✔ Analysis of digital campaigns using Web Analytics Tools, Omniture and Google Analytics

✔ Project Management of the development of Websites, Microsites, Content Management Systems, Emarketing systems and Intranets

May 2011 - Sep 2011

Media Relations Assistant

Ministry of Tourism and Culture - Ontario Place

✔ Working with various media for the purpose of informing the public

✔ Maintaining ongoing relationships between the organization and the news media 

✔ Awareness of the entity to be raised as well as the ability to create an impact with a chosen audience

✔ Using a wide range of media to encourage two-way communication

✔ Online & Social Media: Ontario  Place website, blogs, Twitter, YouTube & Facebook updates and changes

Jan 2011 - Apr 2011

New Business/Marketing Intern

Veritas Communications

Work under direction of the Growth & Operations Officer to support the agency onmarketing and business development initiatives.

Tasks & Assignments included:✔ Marketing support for the agency, including database developmentand assistance with implementation of overall marketing initiatives✔ Agency website, blogs, Twitter & Facebook updates✔ Participate actively in writing opportunities✔ Working with the studio and director of first impressions to coordinate development ofpresentation support materials (eg. Pitch kits, take-away, teaser, leavebehinds)✔ Support on written RFP submissions and coordination of content✔ Assist with editing and formatting of business development and marketingmaterials

✔ Ensure all marketing releases for trade publications are drafted, receiveappropriate approval, incorporate edits and distributed

✔ Assist with the development of all marketing documents

✔ Maintain library of materials on the corporate server and maintain accuratefiles of all documents. Ensure documents are easily accessible in variousformats and are always up to date✔ All other tasks as requested by the Growth & Operations Manager, HumanResources Manager or Chief Financial Officer.

May 2006 - Dec 2010

Early Childhood Educator

YMCA of Greater Toronto

✔Helped launch and took part in their worldwide Yoga for Peace event

✔ Promoted YMCA's annual Strong Kids Campaign and assisted in soliciting donations

✔ In-charge of various school-age programs throughout the GTA

✔ Informed staff, volunteers and YMCA families of daily operations

✔ Professionally handled confidential documents

Skills

Skills

Social Media

♥ LinkedIn ♥ Twitter ♥ FaceBook ♥ YouTube ♥ Google+ ♥ Tumblr    

Personal Skills

✔ Excellent written and verbal communication skills  ✔ Advanced multi-tasking abilities ✔ Outgoing personality and  very personable ✔ Ready to jump into new tasks ✔ Organized and detail oriented ✔ Ability to adapt well in fast-paced, rapidly changing environments

Objective

✩ To keep doing what I love while meeting as many people as I can along the way!

Interest

♥ Surfing the internet to expand my knowledge and stay relevant

♥ Trying new recipes and food ideas

♥ Traveling to experience new cultures

♥ Hiking with my dog

♥ Coaching and playing soccer

♥ Sports: soccer, basketball, swimming, snowboarding and biking

Summary

A smart, driven, passionate and experienced communicator that makes an impact on business.

With a diploma from Humber Colleges Public Relations Advanced Diploma Program under my belt, I quickly put my knowledge to task as an intern at Veritas Communications. Here I learnt the ropes on what it takes to grow a business ; determination, organization, a lot of research and passion.

I then moved to becoming a Media Relations Assistant at Ontario Place. I elevated my writing prowess, used my creative thinking to engage media into the brand, managed numerous events and raised the brands popularity with my adept knowledge of  the world of social media.

I have always held a passion for communications, through managing numerous social programs for the YMCA like the Yoga for Peace Event and helping Sophie Luxton Productions turn the production of Fever into a major attraction at Second City.

These experiences have been tremendous in providing me with varied skills, the ability to work with a diverse group of people and the confidence to make inroads anywhere I go.

I love to travel, meet people and take in the many cultures the world has to offer. 

When I do have some down time, I enjoy the challenges of yoga and sports, especially soccer, basketball and snowboarding. I love to cook and be creative with new meal ideas and make sure to find time for my dog Sadie. She is a Puggle who is so full of life and energy, she keeps me moving and on my toes.

 I'm a very creative person who is organized and hard working, especially in fast paced environments which lead me to the start up of She Duz Communications. We are dedicated to providing our clients with public and media relations, social media along with overall strategic consulting solutions

Certifications

Certifications
May 2006 - Present

RECE

College of Early Childhood Educators
Sep 2009 - Sep 2010

RCUL Student Scholarship

Resurrection Credit Union Limited
Apr 2010

First Aid/CPR

St. John Ambulance