Angelique Robbertse

  • South Africa, ZA
Angelique Robbertse

Digital Marketing & Product Manager

Work History

Work History
Jun 2013 - Present

Digital Marketing and Product Manager

Job Mail (division of Junk Mail Publishing)

Overseeing the digital marketing operation on www.jobmail.co.za / m.jobmail.co.za  in all areas.

  • HR & Recruitment
  • Marketing Budgets
  • Marketing Strategies
    • Which platforms
    • What message
    • Measurement & ROI
    • SEO & Google
    • Google advertising (ad words)
    • Aggregators
  • Marketing across all platforms including social platforms, email marketing and over all PR

 

 Overseeing the Product development on www.jobmail.co.za in all areas.

  • HR & Recruitment
  • Maintain the current site
  • Develop new products and strategies
  • Ensure SEO optimization
  • Project Management
Jul 2011 - Jun 2013

Digital Sales Manager

Job Mail (division of Junk Mail Publishing)

General Sales Manager / Product Manager – Job Mail.

Moved back from Junk Mail to Job Mail online.

 

Overseeing the sales operation on www.jobmail.co.za in all areas.

  • HR
  • Recruitment
  • Budget achievement
  • Training
  • Product development

Oct 2009 - Jun 2011

Online Sales Manager

Junk Mail Publishing

Moved from Job Mail as a product and GSM to Junk Mail online.

Manage 2 existing sales teams within the Private Sales department.

Call Centre

  • Staff count of 20 people - mostly casual agents
  • Inbound call center with the core focus being receiving free ads (on average 10 000 per week) and up selling these ads.
  • Ave weekly target R30 000

 Canvassing Team

  • Staff headcount: 28 sales agents
  • Core focus in selling online and print options to private customers
  • This is an outbound department

 

Launched 2 new departments

  E-Marketing

  • Staff headcount of 4 agents
  • Core focus is marketing the online classifieds to trade customers
  • Started from scratch so the following was implemented:
    • Operation functions
    • Admin systems
    • Reporting structures and systems
    • Recruitment
    • Training
    • Monitoring
    • Budgets

  Online Commercial Sales

  • Staff headcount of 10 agents
  • Core focus is to sell online ad space to clients
  • Started from scratch so the following has been implemented:
    • Operation functions
    • Admin systems
    • Reporting structures and systems
    • Recruitment
    • Training
    • Monitoring
    • Budgets / targets
  • Traffic Management

 

My duties across the board are strategising, training, managing, recruitment, HR, Budget achievement, departmental growth and product development

 

Feb 2002 - Oct 2009

Product / Sales Manager

Job Mail (division of Junk Mail Publishing)
  • Print and online Career portal / publication
  • Inserts

 

My duties include the following:

  • My own and the teams, managing, targeting, evaluating and growth of the product and revenue.
  • Managing the team which consists of 14 sales consultants, 4 classifieds agents and 2 temps.
    • 5 Field Sales (Nationally)
    • 12 Telesales
  • Goal / Target Setting
  • Training and development, product and individuals
  • Customer liaison
  • Production and layout of the paper and later website
  • Budgeting
  • All HR Issues and concerns including Salaries
  • Creating and maintaining the departments business plan
  • Motivating the staff and introducing interpersonal skills
  • Recruiting of new staff
  • Maintaining the annual sales competition budget and monthly stats.
  • Daily, weekly, monthly and quarterly stats. and reporting
  • Performance appraisals
  • Online from look to development to ensure SEO and traffic
  • Marketing, from designing pdf’s to content, blogging etc
  • Driving my product forward by keeping up with technology and the ever changing market.

 

Other areas within my management arena:

  • Online marketing with SEO’s being a focal point. Development of our website with regards to growth and development
  • Free ads growth online by installing systems and development of current and new products
  • Growth and overall development of the Job Mail product as a business unit.
  • Involved with the annual sales competition from stats to organizing to presenting
  • Involved with compiling the companies training manual

Advanced training and presenting.

Oct 2000 - Dec 2001

Healthcare Consultant

Mentor Healthcare Consulting (Africa Group) Bought over SAOM
  • Advised potential clients on medical aid schemes by doing need analysis and scheme comparisons.
  • Assisted clients with administration and industry queries.
  • Did comparisons of different medical aids where needed
  • Did presentations to school staff members as groups and as individuals.
  • Did presentations at union seminars ranging from 80 to 250 people.
1998 - 2000

Senior Healthcare Consultant

SAOM Brokers (Africa Group)
  • Trained sales personnel on different medical aid options.
  • Advised potential clients on medical aid schemes.
  • Assisted clients with administration and industry queries.
  • Did comparisons of different medical aids where needed.
  • Did presentations to school staff members as groups and as individuals.
  • Did administration of the company’s medical aid.
  • Maintained and issued company’s newsletter.

Education

Education
Nov 1989

Matriculated

Camps Bay high School

About me...

I think outside the box and motivate others to do the same. I love throwing eggs at the wall to see what sticks!

I am highly self-motivation and adaptable to change as well as someone who likes to take a challenge head on.

A passion for the digital environment is what drives me. The ever changing digital space, and love for all things social is what makes my love the work that I do.

I don’t talk the talk much, I would rather walk the walk and meet you on the other side.

SOCIAL LINKS

facebook.com/angelique.robbertse

linkedin.com/in/angeliquerobbertse

plus.google.com/u/0/+AngeliqueRobbertse/about

twitter.com/angeliquerobber

COMPUTER PACKAGES

  • Excel – excellent
  • Word –  excellent
  • PowerPoint – excellent
  • Publisher – basics
  • PhotoShop - basics
  • HootSuite - general
  • Tweetdeck - general
  • Access – basics
  • I/E & Firefox & chrome
  • Google Analytics - general

References

References

On request