Marketing, Advertising, Communication
Jun 2013 - Present
Consultora de Marketing
- Trade Marketing (Sales Consumer) - for Paraná and Santa Catarina states (South Regional), focal point for Media and Communication.
- Coordinates local media planning (retail and institutional communication - advertising).
- Develops and implements advertisement and related projects.
- Supports the commercial area (retail) for media plans, and advertisement endorsement.
- Negotiates media purchase, and acts as liaison and maintains relationships with the media (TVs, newspapers, radios, etc)
- Performed budget control for the local media purchase.
- Works closely with advertising agencies and conducts briefings for advertisement and commercial development (ATL campaigns).
- Performs comprehensive market research analysis (Ibope, Marplan).
- Manages content control for advertisement, guidelines, and brand use.
Jul 2011 - Jun 2013
Coordenadora de Mídia
- Planned and developed media strategy for multiple clients (offline and online media): Volvo Group (Corporate, Bus, Construction Equipment/SDLG), Governo do Paraná, Construtora Thá, Lojas Coppel, Sepac (Duetto – bathroom tissue), Losango and Expoente.
- Conducted media purchases and performed complex sales negotiations.
- Media analysis and market research analysis (Ibope, Marplan, Google Analytics).
- Media checking.
May 2010 - Jun 2011
Analista de Marketing Pleno
- Planned and developed marketing projects for commercial purposes (offline and online media).
- Performed detailed trend analysis, market research and analysis (Ibope, Marplan, Google Analytics), and benchmarking.
- Negotiated strategic partnerships.
- Identified, reviewed and addressed clients’ demands.
- Performed budget control for special projects.
Oct 2009 - May 2010
Assistente de Marketing
Nov 2007 - Sep 2009
Assistente de Marketing e Mídia
Feb 2004 - Oct 2005
Digital Media (Planning) – Grupo de Mídia de Curitiba (2013)
Google Analytics – Jump Education (2010)
Digital Media Planning – Jump Education (2010)
Media e Digital Marketing – Grupo de Mídia de São Paulo (2009)
Microsoft Office, PubliManager, EasyMedia (Ibope), A&F (Ibope).
Lived and worked in the United States for 4 months as part of an exchange program facilitated by Intercultural/CCUSA (Work Experience Program).
Willing to travel.