Angélica Donato Tolentino

Angélica Donato Tolentino



Marketing, Advertising, Communication

Formação Acadêmica

Oct 2014 - Nov 2015


Universidade Positivp

Gestão Empresarial

Experiências Profissionais

Work History
Jun 2013 - Present

Consultora de Marketing

TIM Brasil
  • Trade Marketing (Sales Consumer) - for Paraná and Santa Catarina states (South Regional), focal point for Media and Communication.
  • Coordinates local media planning (retail and institutional communication - advertising).
  • Develops and implements advertisement and related projects.
  • Supports the commercial area (retail) for media plans, and advertisement endorsement.
  • Negotiates media purchase, and acts as liaison and maintains relationships with the media (TVs, newspapers, radios, etc)
  • Performed budget control for the local media purchase.
  • Works closely with advertising agencies and conducts briefings for advertisement and commercial development (ATL campaigns).
  • Performs comprehensive market research analysis (Ibope, Marplan).
  • Manages content control for advertisement, guidelines, and brand use.
Jul 2011 - Jun 2013

Coordenadora de Mídia

G/PAC Comunicação Integrada
  • Planned and developed media strategy for multiple clients (offline and online media): Volvo Group (Corporate, Bus, Construction Equipment/SDLG), Governo do Paraná, Construtora Thá, Lojas Coppel, Sepac (Duetto – bathroom tissue), Losango and Expoente.
  • Conducted media purchases and performed complex sales negotiations.
  • Media analysis and market research analysis (Ibope, Marplan, Google Analytics).
  • Media checking.
May 2010 - Jun 2011

Analista de Marketing Pleno

Gazeta do Povo
  • Planned and developed marketing projects for commercial purposes (offline and online media).
  • Performed detailed trend analysis, market research and analysis (Ibope, Marplan, Google Analytics), and benchmarking.
  • Negotiated strategic partnerships.
  • Identified, reviewed and addressed clients’ demands.
  • Performed budget control for special projects.

Cursos Complementares

Digital Media (Planning) – Grupo de Mídia de Curitiba (2013)

Google Analytics – Jump Education (2010)

Digital Media Planning – Jump Education (2010)

Media e Digital Marketing – Grupo de Mídia de São Paulo (2009)


English: fluent

Spanish: intermediate

Italian: intermediate


Microsoft Office, PubliManager, EasyMedia (Ibope), A&F (Ibope).

Experiência Internacional

Lived and worked in the United States for 4 months as part of an exchange program facilitated by Intercultural/CCUSA (Work Experience Program).

Disponibilidade viagens

Willing to travel.