Angela Turner

Angela Turner

Work History

Work History

Marketing Manager (Refrigeration Category) Contract

Whirlpool

Whirlpool is the largest whitegoods manufacture in the world. Turning 100 in Nov 2011 they have a small market share within Australia and are facing many challenges in retail. They produce refrigerators, washing machines, dishwashers and cooking appliances and goods.

Responsibilities

·Brand positioning and brand building

·Development of long term strategic marketing plans

·Development of product plans including product pricing and positioning

·Managing the category Scorecard and P&L to agreed targets

·Working with global product teams to ensure transfer of new products and knowledge

·Lead the cross-functional product launch team

Key achievements

·Developed product launch programs for 2012, through the analysis and interpretation of market maps, gap analysis, domestic market intelligence, competitive activities, pricing trends and distribution trends

·Provided product marketing support and related logistic support for product launches

·Identified and drove new commercial business opportunities and partnerships, through orchestrating introductions to network of contacts

·Provided strategic direction and effective projects to address gaps in marketing and communication plans and programs

Oct 2008 - May 2011

Marketing Communications Manager

Futuris Automotive

Futuris Automotive is the biggest tier one supplier to the Original Equipment Manufacturers’ (OEM) in Australia. Providing interior solutions for Ford and Holden Australian made vehicles, as well as imported brands such as Toyota, Honda and Nissan.

Responsibilities

·Responsible for one full time report

·Marketing strategy and Brand management

·Management of nine external marketing companies

·New product development – including design, production, packaging and marketing materials

·Internal and external marketing and communication plans globally

·Key account management for the division with strategic business (OEM’s) Ford and Holden

·Analysis of marketing statistics and business critical information to develop product portfolio

Key achievements

·Devised a successful B2B & B2C Marketing Strategy, resulting in the establishment of a new channel to market with Ford and Holden distributors nationally, through developing new distributor relationships, developed and negotiated agreements, created all communications, sales training, logistic negotiation with a hands on approach.

·The above strategy generated over 84 new customers and potential to generate over $3 million in revenue per annum, through close collaboration and understanding of key business drivers

·Developed and brought to life Futuris brand DNA and successfully launched to trade and consumers

·Increased brand awareness by 30% through sponsorship of the Ford National Services Managers Association

·In conjunction with Channel 9 Today show, ran a successful consumer promotion campaign, giving product away. This campaign drove brand awareness, influenced increase of sale by 5% and achieved over $400,000 national TV media exposure

·PR exposure throughout mainstream press including Kerry-Anne TV show, automotive magazines and online, national trade publications which equated to over $850,000 in value

·Strategic partnerships formed with one of largest automotive parts distributors in Australia- providing access to 80% of top performing dealerships nationally

·Successfully launched twelve Futuris branded automotive products, through the new channel to market

·Significant input into product development such as product design, user friendly interface, styling, product functionality, pricing, supplier agreements, distribution, logistics and packaging. Through liaising with both end user, retailers, distributors and in-house engineers and suppliers

May 2007 - Sep 2008

Head of Marketing

(ReD) Retail Decisions

Retail Decisions is a multi-branded charge card issuing company, specialising B2B Fuel cards in Australia the products are specifically designed for SME’s.

Responsibilities

·Four full time direct reports

·Management of six external marketing support agencies

·Marketing strategy to deliver on corporate objectives for fuel card brand’s Motorpass and Motorcharge

·Management and implementation of all integrated communications campaigns nationally

·Analysis of marketing statistics and business critical information, to develop new services/card offerings

·Management and negotiation of strategic partnerships

Key achievements

·Identified and successfully developed new business relationships - generating an increased brand awareness by 20%

·Developed agreement with Woolworths (WW)- resulting in a record 90% acceptance across the service station network nationally. In the agreement negotiated no surcharge clause to accept all Motorpass card and complementary point of sale at the petrol pump’s nationally. By Understanding both business objectives and key drivers and managing key stakeholder objectives the agreements drove significant traffic to WW and created increase in card acquisition

·Created overall marketing strategy which drove brand awareness, new-card acquisitions and increased revenue by up to $300 million to support business objectives

·Expanded the company’s strategic partners with Choice Hotels and Tyrepower which, increased card acceptance to over 275 properties and 261 stores nationally providing the potential to boost transaction income up to $4.5 million per annum

·Transformed dormant strategic partner relationships through proactive approach with key stakeholders with - Best Western, Pacific Tyres, Ultratune, K-mart tyres, Marshall Batteries, Bob Jane, and Autobarn- resulting in the increase of card acceptance throughout partnerships network by 60%. This assisted in card holder retention by 3%

·Consumer promotion- increased in overall card activity by 4%, non-fuel spends percentage increased by 1.0-1.5% month on month with 215 new card applications received on line

·Secured the biggest private fuel merchant in the State of Victoria with 45 sites accepting Motorpass and Motorcharge

Jun 2004 - Apr 2007

Marketing Manager, senior AD

The Selling Point

Responsibilities

·Strategic marketing input to client pitches and briefs

·Support and management of six account directors

·Management of range of clients and partners ; FMCG, Health, Mother & Baby, Fashion, Retailers, Media & PR

·Developing client briefs and building relationships; briefing into studio and assisting with the execution and creative direction for client marketing programs

·Management of strategic creative workshops

Key achievements

·Created The Selling Point’s brand DNA, developed materials and launched communication campaign- providing a clear positioning and generated new business enquiries

·Diversified the company’s service offering, improved the financial performance by 50%

·Successfully re-launch Spotters Sunglasses brand, at value $ 2 million including; developing strategic marketing plans, brand overhaul, development of packaging solutions and development of launch campaign materials.

·Successfully launched NPD for AB Foods (Ovaltine’s) Max for Milk valued at $1.5million; providing strategic go-to-market plan and fully integrated communications campaign materials (ATL/BTL, TTL).

·Won the pitch for Pura Milk consumer promotions “WIN $1 million dollar” for National Foods

·Successfully pursued international projects with National Foods, secured a number of international projects in Asia

·Won the pitch to re-design and re-launched the Happy Baby brand, value of $2 million

Mar 2001 - May 2004

Sponsorship Manager

The Age Newspaper

Responsibilities

·Account manager –negotiating advertising rates and media spend of Real Estate Agents

·Sponsorship management with MBAV (Master Builders Association of Victoria)

·Liaising/building relationships and negotiating with Builder and Agents creative and media agencies

·Budget responsibilities for sponsorship supplements

Key achievements

·Promoted to sponsorship manger with the MBAV

·Devised opportunity to create supplement - Domain Homes magazine, sold 90% of supplement prior to launch

·Promoted to manage roll out of Domain Homes Magazine – working under publisher

·Secured 12 month booking agreements within the MPG magazine, achieving 70% over target.

·Raised the highest individual sale for the flower and garden advertising feature, $20,000 per page

Mar 1998 - Feb 2001

Marketing & Promotions Manager

CLARINS UK

Responsibilities

·Managing all promotional events throughout London’s Westend.

·Management of up to 50 staff across each promotion, minimum of two promotions per month

·Management of VIP events and staff product sales training nationally

·Improve the product knowledge and conduct train the trainer events for sales team’s nationally

·Roll out of all new products and make up training nationally

Key achievements

·Marketing strategies were developed and implemented nationally, increased sales regionally by 38% in one quarter

·Developed unique promotional programs at a national level, introduced new promotional material; resulting in breaking the monthly store sales record at Dickens & Jones (Nov 1999) London.

·Personally acknowledged by the management at Selfridges, London for achieving 178% of the yearly target in one promotion

·Awarded for reaching top 9% of highest individual sales nationally

Education

Education
Jan 2010 - Present

Masters in Marketing

Australian College of Marketing CIM

Chartered Institute of Marketing (CIM) qualification will equip you with a solid foundation in marketing theory, and also give you the opportunity to put the theory into practice.

They are qualifications that deliver rigorous professional development at all stages of your career and offer a pathway to a Masters and Chartered Marketer status.

And when you study with the CIM you become part of the world's biggest community of professional marketers. You join a network of 300 study centres around the globe which helps over 50,000 marketers develop their careers each year

Skills

Skills

Marketing Strategy

Has superior ability to develop marketing, insights, strategy and communications through a variety of industries and across sectors 

Dependability

Dependability - reliable, responsible, and dependable

• Sound execution focus and results driven

Passionate - positive and energetic

Influencing skills

Strong Influencing skills

• Strategic thinking

Superior strategic thinking, conceptual and analytic skills

Summary

Objective

To secure a hands on senior marketing and communications position in Melbourne. To inspire teams and work on projects that provides personal, intellectual and creative challenge.

Career profile

A professional and passionate marketer with experience in senior positions including, head of marketing, marketing communications manager, sponsorship manager, promotions management and brand management. Industry experience in FMCG, Fashion, Wine, Retail, Health and Beauty, Media and Advertising, Automotive and Finance. 

Experienced in strategy development, budget development and control, presenting at a board level, articulating channel and go to market strategies in plain English and stakeholder management. 

Interest

In my personal time I am a qualified GITA Yoga Teacher. I am very health conscious and love to keep fit. I am passionate about food, wine, organic farming and the environment. I am always attending cooking courses andenjoy attending gastronomic programs & festivals. I love travelling, reading and spending time with family and friends.

Objective

Seeking a senior leadership role with scope to work on marketing communications strategy, to drive sales revenue, market share, profitability and manage key stakeholders. For an organisation that challenges and inspires me.