Printing tool Download PDF


Market Research
Marketing Strategy
Event Management
Marketing Communications

Work experience

Feb 2015Present

Business Development Manager


- Sourcing, development, qualification, cultivation of new business leads based on business and marketing strategies
- Management of leads and contacts in
- Support major BD pitches and proposal development
- Support client service / other teams as required for existing client new business development
- Support global / group marketing and new business projects

Jul 2013Jan 2015

Account Manager

ICLP Singapore

- Independently manage and balance the needs of account such as those of clients, internal goals and teams
- Plan all engagements including goals, deliverables, schedules and budgets by managing the workflow process, prioritizing projects and resources
- Manage implementation of integrated offerings and tools across online, mobile and offline marketing
- Coordinate with Technology, Business Integration and Data Services departments
- Preparing quotes, purchase orders, billing sheets, project plans, and job briefs
- Coordinating internal and external parties
- Monitoring timelines, project changes and quality checks

Mar 2009Jun 2013

Manager, Partner & Alliance

NTUC Link Pte Ltd

- Merchant acquisition, contract negotiations and renewals
- Revenue projection for potential merchants
- Business strategy formulation, analysis & segmentation of consumer database
- Work closely with stakeholders to conceptualize and implement marketing plans
- Preparation & presentation of consumer segmentation and insights reports to senior management & merchants
- Tracking of promotions and promotion effectiveness to review ROI
- Key accounts include Social Enterprises, Optical, Departmental Store, Retail and F&B industries.

Jul 2007Feb 2009

Marketing Executive

Advanced Holdings Ltd

- Conceptualize and control all corporate communications collaterals
- Organize and executes company events (local & international)
- Support sales division at events



Bachelor of Commerce (B.Com.)

Curtin University of Technology

Diploma in Business Studies (Marketing)

Ngee Ann Polytechnic

O levels

Clementi Town Secondary