Angela Leon

Public Relations | Media Strategy | Content Development 

Overview

Communications professional with over 10 years experience developing and executing strategic consumer and corporate communications programs that drive measurable business results. Expertise in national consumer and business media strategy, brand journalism and thought leadership for technology, automotive, and consumer brands. 

Work History

Work History
Oct 2014 - Apr 2015

Associate Vice President

Finn Partners
  • Reorganized the agency team, including 12 core team members across Detroit and Chicago, to deliver efficiencies in process and structure as well as reduce over service by more than 25 percent. 
  • Developed a brand journalism strategy for the evolution of MiBluesPerspectives.com in 2015 encompassing new functionality, navigation and editorial strategy to serve personalized experiences to key audiences (launching summer 2015).
Apr 2013 - Oct 2014

Account Supervisor

Weber Shandwick
  • Worked on site at General Motors and led the strategy, planning and execution of three immersive “first drive” media events for the summer 2014 launch of OnStar 4G LTE resulting in more than 45 tier one media, 30 stories and reviews, and 200 million impressions while helping to shift the conversation during the ongoing GM recall story.
  • Led the announcement of Chevrolet’s OnStar 4G LTE and AppShop launch at CES 2014 including a media drive event, press conference, media interviews and demos resulting in the most coverage (277 unique stories and 700 million impressions) of any other automaker at the show. 
  • Led the first “takeover” of the GM corporate blog, FastLane, at CES 2014 including the development and promotion of 27 pieces of unique content during the week, resulting in 1,469% increase in YoY page views, 2,381% increase in unique visitors and record engagement scores on social media for the company.
Aug 2007 - Mar 2013

Senior Account Executive 

Airfoil Group
  • Instrumental in the launch of the Parrot AR.Drone at CES generating more than 600 media mentions and over 100 media briefings over four days, driving nine times the traffic to the Parrot website, and propelling the company’s stock price to increase 5.4 percent.  The campaign received a PRSA Silver Anvil Award of Excellence, a Platinum Hermes Creative Award and an IABC Detroit Award of Excellence.  
  • Developed and executed a product program to position Brookstone as a product development company versus a traditional retailer. Led a team in the launch of 12 consumer technology products, increased coverage by 123%, improved share of voice for the brand overall, and drove deeper penetration for key Brookstone designed and developed products in the first seven months of the program.
  • Designed and supported the first eBay Motors “Trust & Safety” consumer advocacy campaign to educate consumers on fraud prevention. The program generated more than 86.1 million impressions, 152 pieces of coverage with client message pull through in 99 percent of coverage. 
Jun 2006 - Jun 2007

State Representative

Miss America Organization, Miss Michigan
Aug 2005 - Mar 2006

Account Coordinator

pushtwentytwo

Skills

Skills
10
Media Relations

Proven track record in developing strong media relationships that result in memorable, positive stories for the brand.

10
Social/Digital Integration

Develops programs and tactics that consider a 360 degree integrated approach from conception while collaborating with cross functional teams. 

10
Executive Counsel 

Counsels executives on media strategy to support the business objectives and provides training and message development for subject matter experts.

10
Leadership

Encourages supportive, motivated and effective team dynamics and nurtures individual talent development.

Education

Education
Aug 2000 - May 2004

Bachelor of Communications

Michigan State University