Direct creation of advertising campaign collateral to support the Enterprise and SMB segments for the IPG “Hit Print” and the IPG “What Do You Have To Say” campaigns
Manage the Digital Packaging Workflow, a web-based application that directed workflows for global packaging artwork development. Involved coordinating external agencies in multiple regions to integrate HP brand strategy and workflow processes into the development functionality of the program and IT teams to maintain functionality and support of of the website.
Manage package development for LaserJet single function color and mono products with global teams
Plan, direct and execute domestic and international photo shoots that resulted in the addition of thousands of refreshed images for IPG and PSG on HP’s Image and Video Library
Coordinate test program for LaserJet product print samples, internal demos and technology projectsIntegrated FTP site support, SharePoint and digital certificates for external partners including electronic file repository administration
Manage integration, archival, electronic file structure and global release of packaging and product graphics for LaserJet products